Involve European A-Z

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Giving everyone the opportunity, the inspiration and the
support to involve themselves on a personal adventure
that challenges them and adds value for charity.

So people can say “I did it”
(because that‟s what happened to me)

This is a Geoff Major presentation v2.0

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Before I start, let me explain who I am

Name: Geoff Major

Age: 51 (but my children & partner say I look younger; bless)

Described As: Normal

Personal motivation: To push myself
beyond what I could EVER imagine I‟d
be able to do

What Am I NOT: I‟m definitely NOT an
adrenaline junkie

…… and I run my small company, BlueDucks Ltd; have
done since 2001, which is when I committed to share
it‟s success with others. I called it the „Involve‟ ethos
(www.blueducks.com in case you want to take a peek)


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Why did I decide to do Involve?

Because I knew I was
more fortunate in
life than some.

Period !

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What has the „Involve‟ ethos achieved so far?

2001 - Since it was founded, BlueDucks has been committed to helping those who
need a little extra support. This is why a percentage of profits are donated to
specifically improve an element of their life or work.

2009 – the approach changed, but the end aim did not

And what did this noble intent deliver?
Some examples from 2003 – 2009 (donations of over £18 000 in total)
At the age of three, Thomas Barton is the youngest child in the UK ever to be diagnosed
with Pappilliary Thyroid Cancer.

Intense treatment in July 2005 meant that Thomas was classified as being radio-
active, and spent an entire week in strict isolation. Hard to comprehend as an adult and
a parent, let alone for someone so young.

BlueDucks is providing Thomas and his family with the opportunity for some quality time
together by paying for a family holiday, in acknowledgement of their strength and
humbling tenacity through the past and future challenges they face.

First it was water storage, then it was sanitation
and now in our third and final year of donations
to the Trust, to support their work in Kisumu City in
Kenya, it is transport.
2012 - Ski-trekked to the North Pole, at my own expense
Never have a group of children been so thrilled
at the sight of a second-hand LandRover! (raising £16 500 for charity)

Keep up the good work Tim and Nicky.
2010 - Cycled across Cuba
A friend of BlueDucks knows how important support at my own expense So what is ?
can be so, without revealing any details of the (raising £3 400 for charity)
incident, we‟re proud to say we now support the
Samaritans.

Sometimes an hour on the phone can change
someone‟s life, so we will be supporting the provision
of 100 hours of service from one of their facilities.


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„Involve‟ needs to change, and here‟s why

The voyage of
discovery I took
that led me to my
polar adventure

“Everyone dies, but not everyone lives” - Sachs
The voyage of self-discovery I accidentally took in going to
the North Pole taught me 3 things: -
- I realised I‟m capable of more than I (and a few others)
ever expected/gave myself credit for
- I loved the challenge of the preparation as much as I
enjoyed the challenge of the polar trek itself
- Others were as enthused as I was about my achievement
and started to think about what they might be able to do
- I want to live life like never before
-The definitions of „challenging‟ and
„exciting‟ are a very individual thing
(okay, so that‟s technically a 4th and a 5th thing)


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What is „Involve‟ changing in to?

A series of big & little adventures that
people want to get „involved‟ with.

Things which challenge & excite them as
individuals, raising (or saving) money for
the charities they want to support so, by
2020, we can try to provide £20m in value.

It really is that simple
(I think the big challenges are soooooo exciting;
want to know about the first three?)


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A big challenge every year up to 2020

October 2013 – With a group of 29 other intrepid volunteers (each paying their own
fees), we‟ll trek across more than 100km of the desert in 35 degree heat for charity

2013 or 2015 – A number of these will race from Lands End to
John O‟ Groats … and back

For charity.

And then we might „do‟ it
in America.

March to September 2014 – A series of paying volunteers will complete an A-Z tour
of Europe on a 7-seater circular bike, for charity, passing through 14 countries.

… and the 2016 adventure being scoped is
a trans-continental epic; a world first !

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The delivery of every single adventure takes a plan

Excert from the current brief regarding the European A to Z tour

Section 4. A DRAFT PLAN OF THE DELIVERY PLAN – seed funding has yet
to be secured; all costs are currently being paid by BlueDucks Ltd as part of its
current £10k commitment to the Involve ethos . Without matched
funding, the June 2012-March 2013 deliverables are at risk.


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“So tell me again, why are you telling me this?”

I‟m looking for enthusiastic people who are excited about what I‟m doing and
feel they can be of support in any number of ways
(for example, I‟m here because someone is already intrigued, has offered their support & thought you might be intrigued too)

In order of priority I‟m hoping for: -
1. Your interest (thank you for your time and patience)
2. Your enthusiasm (assuming all this makes you feel enthusiastic)
3. The opportunity to meet people you know who might be intrigued
4. Any of the following: -
a. I‟m committing £10 000 of my own money to get the planning stage of the
European A to Z tour completed, but I need at least matched funding. This
could be as a £129 member of the „129 Club‟ or as a solus single sponsor.
b. Any introductions to people you think might be interested in sponsoring a leg of
the European tour (a single sponsor or a group of sponsors).
c. Free goods and services, such as office space and equipment (a shopping list is
available).
d. Contacts in your network that could help with
the supply of, sponsorship of or participation
in the tuk-tuk race.
e. Your participation in the Sahara trek
f. A desire to hear about & help with future adventures

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“And the „129 Club‟; what are the benefits?”

"After learning more about the ‘129 Club’, it's an absolute no-brainer for us. I
recommend it to anyone trying to promote their brand. We can’t see a downside”
(Andrew Cuthbertson , Business Development Manager at Virtual DCS)

To bring the 2014 challenge to life I need to invest 4 months of my life and
dedicate my time to providing a compelling brief and 'business case', a
detailed project plan and the first corporate European sponsors.

To help with this, I'm looking for a series of small planning sponsors (129 to
be precise) who will each commit £129 in return for the below: -

a) All company logo’s to be #ontheflag, to be photographed and videoed in a
minimum of 25 European locations
b) All logo’s on a stand at the Yorkshire Mafia 2013 conference
c) All logo's on all PR releases, with up to 5 sponsors highlighted per release (EVERY
logo would be highlighted twice)
d) 12 free places to take part in the final leg of the adventure, to be allocated at
random to members; that's a 1:11 chance of winning a place that would cost £500
e) 3 lucky '129 Club' sponsors would have their logo
published in a paper or magazine article;


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To contact me and find out a little (or a lot) more …

0113 397 1859

07884 234560

europeanAtoZ@yahoo.co.uk


Involve European A-Z

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Involve European A-Z