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2. 1
Forward Looking Statement
The numbers, as of and for the quarter ended March 31, 2018, contained within this presentation are
unaudited. Certain statements contained herein may be considered “forward-looking statements” as
defined in the Private Securities Litigation Reform Act of 1995. These statements are based upon the
belief of the Company’s management, as well as assumptions made beyond information currently
available to the Company’s management and, may be, but not necessarily are identified by such words
as “expect”, “plan”, “anticipate”, “target”, “forecast” and “goal”. Because such “forward-looking
statements” are subject to risks and uncertainties, actual results may differ materially from those
expressed or implied by such forward-looking statements. Factors that could cause actual results to
differ materially from the Company’s expectations include competition from other financial institutions
and financial holding companies; the effects of and changes in trade, monetary and fiscal policies and
laws, including interest rate policies of the Federal Reserve Board; changes in the demand for loans;
fluctuations in value of collateral and loan reserves; inflation, interest rate, market and monetary
fluctuations; changes in consumer spending, borrowing and savings habits; and acquisitions and
integration of acquired businesses, and similar variables. Other key risks are described in the
Company’s reports filed with the Securities and Exchange Commission, which may be obtained under
“Investor Relations-Documents/Filings” on the Company’s web site or by writing or calling the Company
at 325.627.7155. The Company does not undertake any obligation to update publicly or revise any
forward-looking statements herein because of new information, future events or otherwise.
3. 22
Who We Are
$7.6 billion financial holding company
headquartered in Abilene, Texas
Group of 11 separate regions
128 year history
Growth markets include 50 mile radius of
Dallas, Fort Worth, and Houston
5. Recognitions – Financial Exploitation Prevention Program
Philadelphia Federal Reserve Presentation – December 2017
Texas Bankers Association Cornerstone Award for Day of
Service – May 2017
Texas Bankers Association 2016 Leaders in Financial Education
Award – May 2016
House Investments and Financial Services Committee – March 2016
Texas Senate Committee on Business and Commerce – Jan. 2016
AARP Roundtable Discussion – November 2015
ABA Foundation Community Commitment Award – November 2015
White House Conference on Aging – July 2015
4
6. 55
Recognitions
KBW Honor Roll – One of sixteen banks named – April 2018
Raymond James Community Bankers Cup #2, One of 28 banks
named– March 2018
SNL - #5 Best-Performing Regional Bank – April 2016
7. 66
What Makes Us Different
One Bank, Eleven Regions Concept
One Bank
Consolidation of backroom operations, technology, and
compliance (lower efficiency ratio)
Eleven Regions
Regional Presidents run their regions
Local Boards – Movers and Shakers of the Community
Keep our regions locally focused
Make sure we meet the needs of the community
Help us make better loan decisions
Help us market the region
8. 77
FFIN’s Unique Positioning in Texas
Bank Key Markets
Allegiance Houston
Comerica DFW, Austin, Houston, California, Michigan, Florida, Mexico
Frost San Antonio, Austin, Corpus Christi, DFW, Rio Grande, West Texas
Green Houston, Austin, Dallas
Guaranty Dallas, East Texas, Bryan
Independent North and Central Texas
International Bancshares Rio Grande, Houston, San Antonio, Oklahoma
Legacy Texas Dallas
Prosperity Houston, DFW, Austin, West Texas, South Central Texas, and Oklahoma
Southside East Texas
Texas Capital DFW, Austin, San Antonio, and Houston
Triumph Dallas
Veritex Dallas
9. 8
Consummated January 1, 2018
4 Branches in Kingwood, El Campo, Fulshear, Palacios
$390.2 million in Assets as of December 31, 2017
$345.9 million in deposits
$271.5 million in loans
1.23% Return on Assets in 2016
$59.4 million purchase price represents 13.78x last twelve months earnings
Commercial Bankshares, Inc. paid a special dividend totaling $22.3 million prior
to closing of transaction
Kingwood acquisition is consistent with our acquisition model of high growth
areas, strong management and excellent earnings opportunity
Provides diversification and fits well into our footprint
Management and Board share same values to outstanding customer service
Commercial State Bank - Kingwood Acquisition
8
11. 1010
Texas: Large and Growing
Five most populous states:* Growth
(2006 – 2016)
California 39.3 million 9.1%
Texas 27.9 million 19.3%
Florida 20.6 million 13.4%
New York 19.7 million 3.1%
Illinois 12.8 million 1.3%
* U.S. Census Bureau
12. 1111
Target Markets – Population Growth
Population growth (2006-2016) in FFIN expansion markets:*
Texas 19.3%
Bridgeport & Wise County 13.5%
Fort Worth & Tarrant County 21.5%
Cleburne & Johnson County 11.7%
Weatherford, Willow Park, Aledo & Parker County 23.6%
Granbury & Hood County 31.1%
Stephenville & Erath County 18.0%
Conroe & Montgomery County 41.3%
* U.S. Census Bureau
13. 1212
Core Markets: West Central Texas
Markets served benefiting from well-established,
long- time customers
REGION
ASSET
SIZE*
LOCATIONS
DEPOSIT
MARKET SHARE**
MARKET
SHARE RANK**
First Financial Bank
(Abilene, Clyde, Moran, Albany, Odessa
Eastland, Ranger, Rising Star, Cisco,
Sweetwater, Roby, Trent, Merkel)
$2,487M 23 51% 1
First Financial Bank
(Hereford)
$211M 1 44% 1
First Financial Bank
(San Angelo)
$737M 2 25% 1
TOTALS $3,435M 26
* Data as of 03-31-18
** Data as of 6-30-17
14. 1313
Expansion Markets – Dallas / Fort Worth Area
REGION ASSET SIZE* LOCATIONS
DEPOSIT MARKET
SHARE**
MARKET SHARE
RANK**
First Financial Bank
(Cleburne, Burleson, Alvarado)
(Midlothian, Waxahachie)
$450M 4
2
19%
13%
2
4
First Financial Bank
(Southlake, Trophy Club, Keller, Grapevine)
(Bridgeport, Decatur, Boyd)
$515M 4
3
5%
21%
5
2
First Financial Bank
(Stephenville, Mineral Wells, Granbury, Glen Rose, Acton)
$836M 7 28% 1
First Financial Bank
(Weatherford, Aledo, Willow Park, Brock)
$576M 6 22% 1
First Financial Bank
(Fort Worth)
$95M 1 0.25% 29
TOTALS $2,472M 27
* Data as of 03-31-18
** Data as of 6-30-17
15. 1414
Expansion Markets – Houston Area
REGION ASSET SIZE* LOCATIONS
DEPOSIT MARKET
SHARE**
MARKET SHARE
RANK**
First Financial Bank
(Orange, Mauriceville, Vidor)
(Newton, Port Arthur, Beaumont)
$611M 3
3
42%
3%
1
8
First Financial Bank
(Conroe, Magnolia, Cut and Shoot, Montgomery, Huntsville,
Willis, Tomball, New Waverly)
(Market Share for Huntsville, Conroe, Magnolia, Cut and
Shoot, Montgomery and Willis Only)
$639M 9 10% 5
First Financial Bank
Kingwood – Montgomery County
El Campo – Wharton County
Fulshear – Fort Bend County
Palacios – Matagorda County
$367M 4
1%
9%
-
12%
11
4
32
3
$1,617M 19 * Data as of 03-31-18
** Data as of 6-30-17
16. 1515
Recent De Novo Growth
Grand Parkway (Spring): Branch of Conroe – Expected Opening 1st Quarter 2019
New Waverly: Branch of Huntsville – August 2014 (New Building – Expected Opening 1st Quarter 2019)
Beaumont: Branch of Orange – August 2014
Weatherford: I-20 Branch – June 2013
Waxahachie: Branch of Cleburne – December 2012
Abilene: Antilley Road Branch – September 2012
Grapevine: Branch of Southlake – March 2012
Cisco: Branch of Eastland – September 2011 (New Building – Opened August 2016)
Lamesa: Office of Trust Company – April 2011
Odessa: Branch of Abilene – February 2010 (New Building – Opened September 2016)
Fort Worth: Branch of Weatherford – February 2010
Odessa: Office of Trust Company – April 2009
Merkel: Branch of Sweetwater – July 2008
Brock: Branch of Weatherford – March 2008
Acton: Branch of Stephenville – March 2008
Albany: Branch of Abilene – May 2007
Fort Worth: Office of Trust Company – April 2007 (New Building – Opened May 2016)
17. 16
Years with Company Years in Industry
Scott Dueser
Chairman of the Board, President &
Chief Executive Officer
42 47
Ron Butler
Executive Vice President
Chief Administrative Officer
25 36
Tim Collard
Executive Vice President
Lending
16 37
Troy Fore
President
First Financial Mortgage
3 37
Gary S. Gragg
Executive Vice President
Chief Lending Officer
27 39
J. Bruce Hildebrand, CPA
Executive Vice President
Chief Financial Officer
15 39
Monica Houston
Executive Vice President
Retail Banking & Training
23 23
Executive Management at First Financial
16
18. 17
Years with Company Years in Industry
Luke Longhofer
Executive Vice President
Chief Credit Officer
7 15
Randy Roewe
Executive Vice President
Chief Risk Officer
2 25
Michele Stevens
Executive Vice President
Advertising and Marketing
20 35
Kirk Thaxton, CTFA
President
First Financial Trust & Asset Management
31 35
Mike Wilson
Executive Vice President
Chief Information Officer
- 21
Marna Yerigan
Executive Vice President
Lending
7 34
Executive Management at First Financial
17
19. 18
Years with Company Years in Industry
Brandon Harris
Senior Vice President
Appraisal Services
3 16
Larry Kentz
Senior Vice President & Compliance Officer
Compliance
3 36
J. Kyle McVey
Senior Vice President
Chief Accounting Officer
7 9
Senior Management at First Financial
18
20. Experienced Regional CEOs & Presidents
Years with Company Years in Industry
Marelyn Shedd, Abilene 27 34
David Bailey, Eastland 14 14
Joseph Crouch, Sweetwater - 16
Mike Mauldin, Hereford 15 40
Chris Evatt, San Angelo 17 17
Tom O’Neil, Cleburne 20 38
Austin Elsner, Cleburne 1 17
Trent Swearengin, Stephenville 18 20
Jay Gibbs, Weatherford 16 43
Justin Hooper, Weatherford 13 24
Mark Jones, Southlake 17 40
Stephen Lee, Southeast Texas Region 4 28
Sam Baker, Conroe 2 41
Robert Pate, Huntsville 20 37
Martin Noto, Fort Worth 2 34
Johnny Brooks, Kingwood - 35
19
28. 2727
Oil & Gas Portfolio Analysis
Oil & Gas Supplemental Information (dollars in thousands)
December 31, 2017 March 31, 2018
Oil & Gas Loans 60,164 86,218
% of Total Loans 1.72% 2.30%
Classified Oil & Gas Loans 20,346 10,485
Non Accrual Oil & Gas Loans 1,414 1,460
Quarter Ended Net Charge-offs - -
ALLL of % of Oil & Gas 7.90% 3.64%
29. 2828
2013 2014 2015 2016 2017 2018*
End of
Period 65.0 61.8 64.6 61.8 58.7 60.5
Average
Balances
64.3 64.1 63.0 64.9 61.0 60.0
Loan to Deposit Ratio
*As of March 31, 2018
30. 2929
2013 2014 2015 2016 2017 2018
First
Financial 1.16% 0.74% 0.90% 0.86% 0.57% 0.67%*
Peer Group 2.71% 1.92% 1.32% 1.05% 0.86%
Not Yet
Available
Sound Lending Practices
Nonperforming assets as a percentage of loans + foreclosed assets (FFIN vs. Peers)
*As of March 31, 2018
31. 3030
Less than 1
year
1 to 2 years 3 to 5 years 6 to 10 years
Over 10
years
39.74% 14.33% 31.21% 11.25% 3.47%
Loan Repricing
Loan Portfolio Interest Rate Risk Analysis
*As of March 31, 2018
42. 4141
2014 2015 2016 2017 2018*
Shareholders’
Equity 681,537 804,986 837,885 922,768 969,814
As a Percent of Total
Assets
11.65 12.08 12.30 12.72 12.82
Tangible
Capital
584,178 660,537 694,282 781,625 794,245
Tier 1
Leverage Ratio
9.89 9.96 10.71 11.09 10.98
Common Equity
Tier 1 Capital Ratio
16.05 15.90 17.30 18.66 18.62
Tier 1 Capital Ratio 16.05 15.90 17.30 18.66 18.62
Total
Capital Ratio
17.16 16.97 18.45 19.85 19.76
Capital & Capital Ratios
(dollars in thousands)
*As of March 31, 2018
44. 4343
2013 2014 2015 2016 2017 2018
First
Financial 50.20% 49.24% 47.61% 49.22% 49.26% 51.76%*
Peer Group 67.87% 66.94% 63.92% 62.83% 61.01%
Not Yet
Available
Working Harder and Smarter
Efficiency Ratio (FFIN vs. Peers)
*For the 3 months ended
March 31, 2018
45. 4444
Stock cost in January 2017 $45,200
Dividend declared ($0.75 x 1,000 shares) $ 750
Decrease in stock price during 2017
($45.20 to $45.05 X 1,000 shares)
-$150
2017 return on investment 1.33%
2016 return on investment 52.14%
2015 return on investment 3.05%
2014 return on investment -7.96%
2013 return on investment 72.11%
5 year compound average return 12.36%
Total Return on Investment
19.89%
Assume you owned 1,000 shares of FFIN stock on January 1, 2017…
47. Increased Cash Dividend
Announced at shareholder meeting on April 24, 2018
Increased cash Dividend by $0.02 to $0.21 per quarter – 10.5% increase
2018 Dividend will be $0.82
46
49. Improvements for 2018
Improve our interest rate margin
Grow Loans and Deposits
Grow Mortgage and Trust
Increase our fee income
Control expenses
Continue to improve credit quality
Make another acquisition
48