FinTech Belgium - Fintech Belgium MeetUp on Platformisation Strategy - Keynote - Hans Robben - Dirk Neefs - Els Vandeput - Sett & Dunn - Ae - BAM - KBC - 20-06-19
•Download as PPTX, PDF•
1 like•501 views
FinTech Belgium - Fintech Belgium MeetUp on Platformisation Strategy - Keynote - Hans Robben - Dirk Neefs - Els Vandeput - Sett & Dunn - AE - BAM - KBC - 20-06-19
More Related Content
Similar to FinTech Belgium - Fintech Belgium MeetUp on Platformisation Strategy - Keynote - Hans Robben - Dirk Neefs - Els Vandeput - Sett & Dunn - Ae - BAM - KBC - 20-06-19
Similar to FinTech Belgium - Fintech Belgium MeetUp on Platformisation Strategy - Keynote - Hans Robben - Dirk Neefs - Els Vandeput - Sett & Dunn - Ae - BAM - KBC - 20-06-19 (20)
More from FinTech Belgium
More from FinTech Belgium (20)
Recently uploaded
Recently uploaded (20)
FinTech Belgium - Fintech Belgium MeetUp on Platformisation Strategy - Keynote - Hans Robben - Dirk Neefs - Els Vandeput - Sett & Dunn - Ae - BAM - KBC - 20-06-19
- 1. Fintech Belgium Meet-up & Summer BBQ Platformisation Strategy
- 2. This presentation and its content are confidential and owned by AE. 2 “AllRide” “Hans Robben” 10 min “Humaen” “Els Vandeput” 10 min “Platforms in theory” “Dirk Neefs” 10 min
- 3. An ecosystem is a community of interacting entities. The members of the ecosystem can be organizations, businesses and individuals, all creating value for one another in some way; mostly by producing or consuming goods and services.
- 4. A platform is the way a particular community or ecosystem is organized to interact with one another and to create value. A platform typically is focused on bringing the ecosystem together and reducing friction for interactions to take place.
- 8. Case 1
- 11. Veilig naar school … met de fiets!
- 12. <a href="https://www.freepik.com/free-photos-vectors/design">Design vector created by freepik - www.freepik.com</a> ALLRIDE
- 15. AllRide
- 16. 2 out of 10 people in this room will get dementia
- 17. This presentation and its content are confidential and owned by AE. 18
- 18. This presentation and its content are confidential and owned by AE. 19
- 19. This presentation and its content are confidential and owned by AE. 20
Editor's Notes
- I’m not Hans Robben. He is still the central guest in this key note. I will first introduce you to the secrets of platforms and ecosystems. Hans will bring the AllRide case with BAM. And finally Els will bring a testimonal on the inception of a new platform idea.
- Ecosystem – animals – savanna Fish Tank: Sea fish eat and being eaten. Part of a larger ecosystem: shopping mall – attract people – fun factor Community of interacting entities (animals, organisations, individuals) => creating value by producing – consuming goods and services Maar aquarium is ook een deel van ruimer ecosysteem in winkelcentrum => functie – mensen aantrekken/aanzetten om meer te kopen in de winkels
- Platformen zijn niet nieuw. Creëren waarde voor deelnemers. Examples: Uber, Airbnb, Booking.com, Alibaba Voorbeeld MasterCard => vroeger bilaterale uitwisseling van gegevens tussen klant/issuer en merchant/acquirer => nu via betaalplatform Voorbeeld ebay => kopers en verkopers met elkaar in contact brengen
- 2 strategies: Product/service platformization; build an ecosystem around a capability => commoditizing; standardazing a capability => Stripe Ecosystem orchestration: mobilize an ecosystem by removing friction and hurdles. E.g. AirBnB Innovative evolution: launching incremental innovation initiatives Starting from your strong capabilities Winner takes it all E.g. bank => improve banking apps with new features; new payment solutions Disruptive innnovation: Completely out of the comfort zone Learn which capabilities will be interesting to commoditize (using platform insights) Example Amazon => from online bookstore to cloud computing vendor; voice assistant; supermarket (wholefoods) Combination: Setup a virtuous circle Crown jewel mining
- What if we could make road infrastructure connected with it’s users, intelligent and adaptable? Paradigm shift in the way we look at mobility
- Voorbeeld van disruptive innovation Show complexity and approach platform solution It’s just an idea, not a project yet = voice over van voorgaande case naar KBC case Slide zelf wordt niet getoond
- Hans – 1 min Are you having fun ? Before I call Els to the stage – look around you and think about this quote! Introduce Els as member of Hackathon team and customer advisor at KBC Insurance
- Slide Els How did we come up with this idea? KBC proves every year that she is one of the leaders in the field of digital innovation in its sector. We not only markets innovative services that are closely related to our banking and insurance activities (=evolutive innovation) , but we also want to create added value by developing innovative solutions in those areas where a bank/insurer can really make a difference. We started not to think like we are used to do from a product, or from our classic core business, we looked further. We recieved signals from our customers in the offices, and our own colleagues about their needs in taking care of persons who suffer from dementia. They have Physcial needs, Safety needs, Love and Belonging, their Self-Esteem en at last their Self Actualisation. KBC is aware that people under the age of 65 are increasingly confronted with juvenile dementia. 1500 suffer from juvenile dementia en 220000 from dementia. With this increasing number of people in need of care, the pressure on the care provider is increasing. We were also inspired by Voice as a new technology: because almost everybody has a voice and it seams that this technology is approachable for elderly. So we asked ourselves this question : Can KBC relieve customers of worries (zie foto van ouder koppel)? By using the value propostion canvas with AE we learned about the customer jobs and the pains and gains of the patient and his careprovider. We defined the gain creators and the pain relievers to end with a platform service supporting the patient and his environment. Result: This is obviously for KBC out of our comfort zone and clearly disruptive innovation for us.
- Slide Els AE hackathon: In the AE Hackathon, we had the opportunity to search for a solution that would both support the (young) demented patient in living at home for a longer period of time and to relieve the caregiver of his worries. So se went 2 days all the way out of our comfort zone with a mixed team from KBC + AE During the 36-hour Hackathon we used all the tools available to validate our ideas and assumptions. We gained valuable insights from the Platform methodologies: -From the platform innovation kit : we used the idea canvas with the goal to define the platform idea and the value canvas to validate the value for each stakeholder -The other technique we used was the Lean canvas: so we could put our focus on fast validating our assumptions - We also used the BUFFL market research tool. With the latter, we had been able to test both our problem definition and our solution for a group of 100 people. That gave us the necessary outside-in perspectives. We developed as well a prototype in wich Amazon's Alexa Voice Service played the leading role in order to learn about the feasability; and discover its limitations Then we got challenged by the jury. Result: Team KBC Humaen managed to convince the jury with our social relevance, and won the Hackathon award for Best Business Idea. AND it gave us positive reactions from internal and external sources
- Slide Els Next steps: You have to continue to refine all aspects of such an idea because it is not yet a project. You can’t developpe all this by yourself, you need partners and collaboration models You need to think about the value creation (not only financially, …) You have to decide which technology to use: if it is not Alexa, you have to consider other alternatives This is a very good way of learning more about an idea in little time especially when your idea is about disruptive innovation. It was a great experience for our team en KBC certainly wants to use this approach again in the future.