Finoramic is an AI/ML data platform that builds 360-degree financial profiles of users by analyzing their digital footprints like Gmail and SMS data. It provides insights like credit scores, expenses, and income stability to both customers and financial institutions. The platform was founded in 2017 and is funded by investors from major tech companies. It has a small team of technical and product experts and takes a single consent from users to access multiple account data, addressing problems with traditional methods.

1. AI/ML driven data Platform for Financial Institutions
Enabling Fintech to serve next 500 million

2. © Finoramic Inc. 2021
Who We Are
Angel Funded by Investors from Google, AirBNB & WalMart
6 Tech, 1 Designer & 1 Product - Right Mixture for a product
Founded Finoramic in 2017
● Built ML based payment fraud detection engine at Google
● 10+ years of experience building & launching AI/ML products with
Google, Rediff, & Trimian
Sachin Gupta
(CEO)
Serial entrepreneur, IIIT-H, Co-Founder & CEO EasyCommute,
● Founding team member of S-labs( Sold to Arcplexus Inc)
● Total experience - 14 year( 7 year in startups)
Mayank Chawla
(COO)

3. © Finoramic Inc. 2021
Data is the fuel using which best products run.

4. © Finoramic Inc. 2021
Problems With Financial Data
Customer Experience
Multiple Sources
Users data is scattered
across multiple devices /
accounts / credit bureau
/statements/ SMS/ Email
Uploading bank statements is
a cumbersome and slow
process, it demands efforts
from customer
Crude Data
Data in its raw format is not
useful, before generating any
insights it needs to be
processed well
Acquiring Data Analysing Data

5. © Finoramic Inc. 2021
40% Users drop out at upload
statements stage
95% Users declined because of
no data or credit history
Missed Opportunity Money left on the table Bad Experience
28 average spam sms users
receive everyday
28
Spams/day
Why We Are Doing It

6. Statement Parsing / Bank
Creds (ex: Perfios, Yodlee)
Introducing Finoramic
Multiple Consents /
Limited Data
Single Consent
360o Financial Data
For every bank account different
consent is required and uploading
statement is not customer friendly
vs

7. © Finoramic Inc. 2021
Finoramic’s AI/ML data platform builds a 360° financial profile of a user by
leveraging their existing digital footprint in real time (less than 2 min)
360° FINANCIAL PROFILE

8. © Finoramic Inc. 2021
Customer signs up
Give Access to Gmail & SMS
Finoramic analyses the data and
generate insights
Customer can see insights about
all of their finances
1
2
3
4
How It Works

9. © Finoramic Inc. 2021
Insights about Credit Score and Financial wellness
score(Figg Score)
What Customer Gets

10. © Finoramic Inc. 2021
Monthly transactions across all the accounts
What Customer Gets

11. © Finoramic Inc. 2021
User can analyze their expenses
What Customer Gets

12. © Finoramic Inc. 2021
All the insights in usable
format available to bank
5
What Business Gets

13. © Finoramic Inc. 2021
We can estimate how stable
their income is
What Business Gets

14. © Finoramic Inc. 2021
We can estimate how much
user can pay more as EMI
What Business Gets

15. © Finoramic Inc. 2021
We can estimate the address
stability and verify the current
address with algorithms based
on digital footprints
What Business Gets

16. © Finoramic Inc. 2021
Figg Score
Financial Wellness Score
Credit Score
Ability
Intent Score
Income
Income Stability
All the account statements
The Insights
Positive and Negative
Comments
Average monthly
expenses

17. © Finoramic Inc. 2021
Figg Score
Financial Wellness Score
Credit Score
All the account statements
The Insights
Positive and Negative
Comments
Ability
Intent Score
Income
Income Stability
Average monthly
expenses

18. © Finoramic Inc. 2021
Figg Score
Financial Wellness Score
Credit Score
All the account statements
The Insights
Positive and Negative
Comments
Ability
Intent Score
Income
Income Stability
Average monthly
expenses

19. © Finoramic Inc. 2021
Figg Score
Financial Wellness Score
Credit Score
Ability
Intent Score
Income
Income Stability
Positive and Negative
Comments
Average monthly
expenses
All the account statements
The Insights

20. © Finoramic Inc. 2021
Figg Score
Financial Wellness Score
Credit Score
Positive and Negative
Comments
Average monthly
Expense
All the account statements
The Insights
Ability
Intent Score
Income
Income Stability

21. © Finoramic Inc. 2021
Figg Score
Financial Wellness Score
Credit Score
Positive and Negative
Comments
All the account statements
The Insights
Ability
Intent Score
Income
Income Stability
Average monthly
expenses

22. © Finoramic Inc. 2021
Like we said data is like crude oil, we can make fuel and drive a car directly as well as
generate electricity and light up an entire house
Opportunities are endless
Savings
Insurance
Lending
Contextual
Marketing
Investment
Portfolio
Bill Payments

23. © Finoramic Inc. 2021
Compliance and Security
Google Certified Partner
Current process takes around 6 months to 1 year
1 of 3 Known Players in India
Google approved access to Gmail and SMS data (Cred/INDWealth)
Security Review by Google
And their certified partners, spent around $50k only in security review

24. © Finoramic Inc. 2021
- Acquisition of Financial data
using Email, SMS & Device
- Single click access to multiple
accounts
- 360 degree view of user’s
financial data in real time
- 75%+ retention rate on email
consents
● Limited single
account
information
● Most people don’t
have or remember
password
Bank Account
Scraping
● 2/3 months older
data
● Uni-dimensional
payments history
data
● Limited population
coverage
Traditional
Bureaus
● Limited data
coverage with
dependence on
device & telecom
data
● Limited SMS/App
history data
available
Alternative Credit
Scoring
Competitive Analysis

25. © Finoramic Inc. 2021
Services We Provide
Consumer Engagement App
Mobile app which enables to get access permissions from user keep
them engaged
Microservice Data Platform
Enable/enhance different products on backend
Promotions
Promotions & Advertising these products

26. © Finoramic Inc. 2021
Key Takeaways
Well Tested Product
Product is tested by 15 companies over time for their product
Microservice Data Platform
Microservice architecture allows flexibility and can be used for different purpose
Data Access and Accuracy
Access to the Gmail data took 1.5 years which only 3 companies in India
have. To reach this level of accuracy it took 4 year with strong tech
team

27. © Finoramic Inc. 2021
Contact Us
Mayank Chawla
Co-Founder/COO
Mob: +91-9030710846
mayank@finoramic.com
www.linkedin.com/in/mayankchawla/
Sachin Gupta
Founder/CEO
Mob: +1-6504765587
sachin@finoramic.com
www.linkedin.com/in/sachingupta25