This document summarizes the results of the third annual Twitter census study in the Nordic countries, which included Finland for the first time. Some key findings include: - Over 63,000 Finnish Twitter accounts were analyzed, posting over 17 million tweets. The median user posted 10 tweets and had 6 followers. - Only 25,965 accounts were considered "active" by having tweeted in the last 30 days. These active users had higher than average numbers of tweets, followers, and friends. - The most common words used in profiles were related to Finland, Finnish language/culture, music, life, media, and sports. - Tweets were unevenly distributed throughout the day and year, with

3. TWITTERCENSUS?
 Biggest Twitter study in the Nordics
 Third annual study
 First time including Finland!

4. Method
4. Add 1. Get
friends and from Block
followers queue
3. Save Finnish? 2. Check
language

5. More on methodology
 Finnish = writes primarily in Finnish
 Excluded:
– No tweets
– Protected account
– Zero friends AND zero follower
 Included
– At least one tweet
– Followed by, or following, at least one account
identified as Finnish

6. Problem with methodology?
A
D
C
E
B

7. Language analysis
 N-gram-based text-categorization
– Searches for three letter combinations in
words
– Considered stable
– Worse result with few tweets
– http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.53.936
7

8. RESULTS!

9. 63 632
twitter accounts

10. 17 993 234
tweets

11. 4 426 015 follower
4 546 311 following

12. 283
average status
updates
median = 10
(Sweden 480)

13. Average friends
71
(median = 17)

14. Average followers
70
(median = 6)

15. = statuses, followers and
friends are very unevenly
distributed

16. Tweets per account?
% ofaccounts
49%
30%
16%
4%
0%
0-9 10-99 100-999 1000-9999 10000-

17. Tweets per account& total tweets % ofaccounts
per group % of tweets
49%
39% 38%
30%
18%
16%
4% 4%
1% 0%
0-9 10-99 100-999 1000-9999 10000-

18. The median user…
 10 status updates
 Following 17
 6 followers
 Membersince 2011-12-25

19. Let’s look at the active!
Active = tweeted in last 30 days

20. 25 965
twitter accounts
whohavetweeted in the last 30 days

21. Active users
Averagestatuses 633
Meanstatuses 62
Averagefriends 127
Meanfriends 44
Averagefollowers 141
Meanfollowers 15

22. 0
1000
2000
3000
4000
Aug-06
Dec-06
Apr-07
Aug-07
Dec-07
Apr-08
accounts/month
Aug-08
Dec-08
Apr-09
Aug-09
Dec-09
Registrations per month
Apr-10
Aug-10
Dec-10
Apr-11
Aug-11
Dec-11
Apr-12
Aug-12
Dec-12

23. 0%
1%
2%
4%
5%
6%
7%
9%
3%
8%
0:00
1:00
2:00
3:00
4:00
5:00
6:00
7:00
8:00
9:00
Finland
10:00
When (not) to tweet
11:00
12:00
13:00
14:00
Sverige
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00

24. Most common words in description:
finlandfinnishmusic love life media
suomen student sports girl hockey
helsinkiopiskelijasocial marketing
business toimittaja journalist
universityfootball

25. 3%
of tweets aregeotagged
(DK 5%, SE 4%)

26. Lengthof tweets
45000
40000
35000
30000
25000
20000
15000
10000
5000
0
1 140

27. Which client is used to tweet?
FINLAND DENMARK SWEDEN
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
web Facebook Twitter for twitter for Tweet TweetDeck Instagram
Iphone Android button

28. Force atlas graph

30. The Graph!
 Nodes sharing characteristics
(friends/followers) will cluster
 Force directed layout
 Repulsion, attraction, gravitation
 Similar nodes will be close
 Nodes from same cluster will be drawn
together

31. Whatdoes color x mean?
 I don’tknow – youfindout!
 (The clusters aremathematical –
butourexperience from Sweden
saisthattheyarevery relevant)
 … but:

32. IT/business/media
manga/
anime
librarians
churches
sports
media & politics
entertainment

33. www.finnishtwitter.com
www.finnishtwitter.com/graph

34. Tack ochhej!
@hampusbrynolf
hampus.brynolf@intellecta.se