The document discusses what defines a "Fine Wine" and lists several potential criteria such as having a consistent history, provenance, being hand-crafted, critically acclaimed, having family heritage, being rare or limited, ethically produced, beautiful, and part of a desirable culture. It also notes that consumers see heritage, provenance, being handcrafted, and critical acclaim as the most important factors. Finally, it states that time is the key dimension for what makes a wine considered "Fine".

1. What is ‘Fine Wine’? Lulie Halstead Chief Executive Wine Intelligence

2. The world of Fine Wine consumers How can we classify ‘Fine Wine’? ‘ Luxury is qualitative not quantitative’ (Kapferer & Bastien, 2009)

3. Must a ‘Fine Wine’ have a consistent history?

4. Must a ‘Fine Wine’ have provenance?

5. Must a ‘Fine Wine’ be hand-crafted?

6. Must a ‘Fine Wine’ be critically acclaimed? Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010

7. Must a ‘Fine Wine’ have family heritage? Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010

8. Must a ‘Fine Wine’ be rare or limited?

9. Must a ‘Fine Wine’ be ethically produced? Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010

10. Must a ‘Fine Wine’ look beautiful?

11. Must a ‘Fine Wine’ be part of a desirable culture or celebrity?

12. Must a ‘Fine Wine’ be expensive?

13. What defines ‘Fine Wine’ for consumers? Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010 Source: Wine Intelligence Vinitrac survey, March 2010, n=3900 USA, UK, Switzerland 1 st Heritage 2 nd Provenance 3 rd Handcrafted 4 th Critical acclaim 5 th Family history 6 th Rarity 7 th Ethical responsibility Difficult to build – hard to create Favours some – hinders others Realistic economically? Brings praise and criticism What if it’s not there? This is the collectors world only A consideration, not a deal maker

14. A ‘Fine Wine’ must be authentic Time is the key dimension for fine wine