Identifying and reaching your target market can be one of the most important yet challenging things you can do as a farm business owner. Learn from marketing expert, Rick VanVranken, Rutgers Agricultural Agent!
How do you find your target audience on social media? The Center for Rural Enterprise Engagement will take you through several easy steps to find your customers and invite them to engage with you through inbound marketing practices.
How do you find your target audience on social media? The Center for Rural Enterprise Engagement will take you through several easy steps to find your customers and invite them to engage with you through inbound marketing practices.
Take an in-depth look at the WBCN listener profile with this presentation. Call me if you have a product or service these consumers might be interested in.
Presented by ASAP, Mountain BizWorks, and USDA-FSA
1. Share relevant tools & strategies to improve marketing, experiences for visitors, and profitability for farms.
◻
2. Identify challenges and opportunities for expanding agritourism as part of a farm business
3. Provide metrics to evaluate your current agritourism model
4. Examine considerations for scaling up, including holistic farm planning
Tips for food producers to connect with commercial buyers: Build relationships with commercial buyers, prepare for networking events (i.e. food
expos and trade shows), and learn about resources available to find a market for your products.
This presentation was given at a workshop held at The Market at Grelen in Somerset, Virginia on August 7, 2019. The event was hosted by Virginia Cooperative Extension and the Rappahannock-Rapidan Regional Commission: https://www.eventbrite.com/e/connecting-with-commercial-buyers-tickets-63398188689
Bullseye! Developing Your Brand Identity and Targeted Distribution Strategy Oregon Wine Board
Standing out in the market is a critical key to success. Attendees will learn ways to define and differentiate their brand in the competitive fine wine marketplace. Use your brand as a guide to identify your target audience, which markets to pursue and which accounts align best. Walk away with a better understanding of your own unique voice and assets, and how these play into identifying your target demographic and how to best reach them.
Farm Fresh Atlas of Northern Wisconsin 2019TammyNeeb
The Farm Fresh Atlas™ of Northern Wisconsin is a free local food guide. We are a network of farmers, local food producers, farmers markets, businesses, institutions, and organizations that support a vibrant local food shed in northern Wisconsin.
https://farmfreshatlas.org
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Take an in-depth look at the WBCN listener profile with this presentation. Call me if you have a product or service these consumers might be interested in.
Presented by ASAP, Mountain BizWorks, and USDA-FSA
1. Share relevant tools & strategies to improve marketing, experiences for visitors, and profitability for farms.
◻
2. Identify challenges and opportunities for expanding agritourism as part of a farm business
3. Provide metrics to evaluate your current agritourism model
4. Examine considerations for scaling up, including holistic farm planning
Tips for food producers to connect with commercial buyers: Build relationships with commercial buyers, prepare for networking events (i.e. food
expos and trade shows), and learn about resources available to find a market for your products.
This presentation was given at a workshop held at The Market at Grelen in Somerset, Virginia on August 7, 2019. The event was hosted by Virginia Cooperative Extension and the Rappahannock-Rapidan Regional Commission: https://www.eventbrite.com/e/connecting-with-commercial-buyers-tickets-63398188689
Bullseye! Developing Your Brand Identity and Targeted Distribution Strategy Oregon Wine Board
Standing out in the market is a critical key to success. Attendees will learn ways to define and differentiate their brand in the competitive fine wine marketplace. Use your brand as a guide to identify your target audience, which markets to pursue and which accounts align best. Walk away with a better understanding of your own unique voice and assets, and how these play into identifying your target demographic and how to best reach them.
Farm Fresh Atlas of Northern Wisconsin 2019TammyNeeb
The Farm Fresh Atlas™ of Northern Wisconsin is a free local food guide. We are a network of farmers, local food producers, farmers markets, businesses, institutions, and organizations that support a vibrant local food shed in northern Wisconsin.
https://farmfreshatlas.org
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
1. Identifying and Reaching your
Target Market
Rick VanVranken
Rutgers Cooperative Extension-
Atlantic County
6260 Old Harding Hwy.
Mays Landing, NJ 08330
609-625-0056
vanvranken@njaes.rutgers.edu
4. Rick VanVranken, Agricultural Agent
Cooperative Extension of Atlantic County
If I grow it, they will come!
Won‘t they?
5. Rick VanVranken, Agricultural Agent
Cooperative Extension of Atlantic County
Not your grandparents‘ farm anymore!
Marketing your Produce
Producing for your Market!
Finding your Target Market
Reaching your Target Market
If you grow it, they will come
only if you can answer …
6. Rick VanVranken, Agricultural Agent
Cooperative Extension of Atlantic County
Knowing Your Market – The Most
Challenging Part of a Business Plan
―Can you tell me how to find
customers for my products?"
"How much can I expect them
to buy?‖
―…probably the most troubling
business questions that
agricultural extension educators
hear from small farm operators.‖
Charles Schlough. 2001. Knowing Your
Market – The Most Challenging Part of
a Business Plan. Smart Marketing
newsletter, Dept Applied Economics &
Management, Cornell Univ.
7. Rick VanVranken, Agricultural Agent
Cooperative Extension of Atlantic County
What do ‘they’ want?
Some like them hot,
some like them hotter, …
Scotch bonnet/habanero
Jalapeno,
Cayenne
Pablano,
Anaheim
Thai
8. Rick VanVranken, Agricultural Agent
Cooperative Extension of Atlantic County
…but some like them mild!
Have you asked?
10. Rick VanVranken, Agricultural Agent
Cooperative Extension of Atlantic County
#1 Rule in Marketing
Give the consumer
what he/she wants!
Grow the right crop
Harvest at correct stage
Package appropriately for
the customer/consumer
Avoid costly mistakes
Keep the buyer happy!
11. Rick VanVranken, Agricultural Agent
Cooperative Extension of Atlantic County
The Food Chain
from Farm to Plate
Farmer Cooperative
Retail Store/
Restaurant
Processor
Broker/Buyer/Shipper
Direct Market
Farm Market
Tailgate
CSA
Mail Order/I-net
Consumer
18. Rick VanVranken, Agricultural Agent
Cooperative Extension of Atlantic County
Finding your Target Market
How?
Primary Research— just ASK!
In-person
Surveys
Coupons
Visit the community
Markets
Trade shows
Events
Read about them and what
they read
Trade publications
Food magazines
Secondary Research
US Census
National MarketMaker
WorldCrops.org
Pay for a market
analysis?
Private
Extension
County or Municipal
Planning/Economic
Development office
Better Business Bureau
19. Rick VanVranken, Agricultural Agent
Cooperative Extension of Atlantic County
Ask What?
Consumers
How much do they normally
buy?
How frequently do they shop?
Do they prefer or only buy
local, organic, IPM?
Will they pay a premium for
local, organic, IPM and how
much?
Where do they shop now?
Do they prefer to visit a farm,
a community farmers’ market,
a retail market, or have it
delivered?
How far are they willing to
drive to a farm?
What else would entice them
to buy your product?
Wholesalers
How much volume they would
use?
When would they want it
Are particular varieties
preferred?
At what stage should it be
harvested?
What type of packaging
would be required?
Will food safety certification
would be required, and if yes,
which kind?
What price range would they
expect to pay?
Will they pay a premium for
local, organic, IPM and how
much?
20. Rick VanVranken, Agricultural Agent
Cooperative Extension of Atlantic County
Market Analysis Describes
the product or service,
the estimated size of the market in terms of volume
of product or amount of service,
the segment of the market you expect to serve, and
the geographic area you will serve
Dean McCorkle and David Anderson. 2009. Niche Marketing. Texas
A&M Extension.
21.
22.
23.
24. Distribution of Selected Asian & Hispanic Ethnic Populations in the Northeast
Based on Richard VanVranken, Rutgers University NJAES Cooperative Extension
MD
MD
MD
MD
MD
MD
MD
MD
MD
MA
MA
MA
MA
MA
MA
MA
MA
MA
NJ
NJ
NJ
NJ
NJ
NJ
NJ
NJ
NJ
NY
NY
NY
NY
NY
NY
NY
NY
NY
PA
PA
PA
PA
PA
PA
PA
PA
PA
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Asian Indian
1895452, 35%
Chinese
2106202, 29%
Filipino
640030, 27%
Japanese
163464, -5%
Korean
739428, 22%
Vietnamese
349454, 23%
Mexican
2109372, 49%
Puerto Rican
5030220, 16%
Cuban
423070, 16%
% of Total Northeast Ethnic Population in each State
EthnicGroup,Size&%Growth2000to2010
CT
DE
DC
ME
MD
MA
NH
NJ
NY
PA
RI
VT
WV
Data: US Census 2010 and 2000. Graph prepared by Y. Han
25. Distribution of Selected Asian & Hispanic Ethnic Populations in the Northeast
Based on Richard VanVranken , Rutgers University NJAES Cooperative Extension
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
CT DE DC ME MD MA NH NJ NY PA RI VT WV
EthnicGroupPopulation(2010)
% of Total Northeast Ethnic Population in each State
Cuban
Puerto Rican
Mexican
Vietnamese
Korean
Japanese
Filipino
Chinese
Asian Indian
Data: US Census 2010
Graph prepared by Y. Han
26. Rick VanVranken, Agricultural Agent
Cooperative Extension of Atlantic County
Census Data Reveal
Market Opportunities
What kind of hot
peppers should I
grow?
34. Rick VanVranken, Agricultural Agent
Cooperative Extension of Atlantic County
Communicate-ADVERTISE
Word of Mouth
Direct Mail
Post cards
Newsletters
Merchandising
Signs – on site or off
Packaging and Display
Traditional Media
Classified Ads
Newspaper Ads
Radio
Television
Social Media
Email
Website
Blogging
Reaching your Target Customer
35. Rick VanVranken, Agricultural Agent
Cooperative Extension of Atlantic County
Guerilla Marketing
Down on the Farm
―Matty Matarazzo, media-
whiz owner of Matarazzo
Farms…is a master of
using the media to gain
free publicity.‖
―…an album full of press
clippings… largely as the
result of sending out at
least one news release a
week.‖
—from Sell What you Sow by Eric
Gibson
36. Rick VanVranken, Agricultural Agent
Cooperative Extension of Atlantic County
―We can spend thousands of
dollars on
advertising, commercials and
radio … none give us the most
important reward of the press
release—credibility.
Robert ―Matty‖ Matarazzo
38. Rick VanVranken, Agricultural Agent
Cooperative Extension of Atlantic County
Communicate & Advertise
Word of Mouth
Direct Mail
Merchandising
Traditional Media
New Social Media
Primary Research
ASK!
Visit the community
Read about them and what
they read
Secondary Research
US Census
National MarketMaker
WorldCrops.org
Target YOUR Customers
FIND them - REACH them -
39. Rick VanVranken, Agricultural Agent
Cooperative Extension of Atlantic County
Search for ‘Marketing Matters’ at http://www.growingproduce.com
40. Rick VanVranken, Agricultural Agent
Cooperative Extension of Atlantic County
Identifying and Reaching your
Target Market
Rick VanVranken
Rutgers Cooperative Extension-
Atlantic County
6260 Old Harding Hwy.
Mays Landing, NJ 08330
609-625-0056
vanvranken@njaes.rutgers.edu
Archived at: https://www.facebook.com/AnniesProjectNJ