Finding the Kernel: Data-Driven Sales Tactics to Really Sell Your Book - Jordyn Martinez (Simon & Schuster Canada) - Tech Forum 2019
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Jordyn will demonstrate how to sift through the piles of data — from backlist and comp sales to forecasting popularity — to find the pieces that will really sell your book. How does your book line up with current trends in genre and entertainment? How can you pinpoint which bits of data to use, and which to ignore? Where does your gut fit into your sales strategy? Find the kernel and you’ll find your answers. March 20, 2019 techforum.booknetcanada.ca #TechForum
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Finding the Kernel: Data-Driven Sales Tactics to Really Sell Your Book - Jordyn Martinez (Simon & Schuster Canada) - Tech Forum 2019
- 1. Finding the Kernel USING DATA TO FIND THE INFORMATION THAT WILL REALLY SELL YOUR BOOK
- 3. Of all the Star Wars books that were sold in 2015, 34% of them were Juvenile titles, and 66% were Adult titles. The most popular subjects used were Space Opera and Juvenile Science-Fiction, each accounting for 20%. The next runner-up was Comics & Graphic Novels / Superheroes with 15% of 2015's Star Wars subjects.
- 10. Trends • Movies • TV shows • YouTube channels • Podcasts • Broadway shows • Growing hobbies • Lifestyle trends (Hygge, Konmari)
- 15. Top 10
- 24. IT: Part I movie (Sept 2017)
- 25. Regional trends
- 27. Seasonal trends
- 29. February March/April May July/July August
- 33. Social Media
- 39. Gut Feelings
- 40. Pitch
- 41. Learning Styles
- 45. • Look at the author’s backlist titles and comp titles • Do extra research: • In-office (marketing/publicity) • Canadian Book Market report • Other BookNet reports for more detail • Google Trends • Social media • Remember to add room for gut feelings • Pitch it • Sell in different ways • Sell to the book’s strengths
- 47. • Look at the author’s backlist titles and comp titles • Do extra research: • In-office (marketing/publicity) • Canadian Book Market report • Other BookNet reports for more detail • Google Trends • Social media • Remember to add room for gut feelings • Pitch it • Sell in different ways • Sell to the book’s strengths Backlist Other Writing
- 49. • Look at the author’s backlist titles and comp titles • Do extra research: • In-office (marketing/publicity) • Canadian Book Market report • Other BookNet reports for more detail • Google Trends • Social media • Remember to add room for gut feelings • Pitch it • Sell in different ways • Sell to the book’s strengths Backlist Other Writing Comps
- 51. • Look at the author’s backlist titles and comp titles • Do extra research: • In-office (marketing/publicity) • Canadian Book Market report • Other BookNet reports for more detail • Google Trends • Social media • Remember to add room for gut feelings • Pitch it • Sell in different ways • Sell to the book’s strengths Backlist Other Writing Comps Reports
- 53. • Look at the author’s backlist titles and comp titles • Do extra research: • In-office (marketing/publicity) • Canadian Book Market report • Other BookNet reports for more detail • Google Trends • Social media • Remember to add room for gut feelings • Pitch it • Sell in different ways • Sell to the book’s strengths Backlist Other Writing Comps Reports Google Trends
- 55. • Look at the author’s backlist titles and comp titles • Do extra research: • In-office (marketing/publicity) • Canadian Book Market report • Other BookNet reports for more detail • Google Trends • Social media • Remember to add room for gut feelings • Pitch it • Sell in different ways • Sell to the book’s strengths Backlist Other Writing Comps Reports Google Trends Social Media
- 56. • Look at the author’s backlist titles and comp titles • Do extra research: • In-office (marketing/publicity) • Canadian Book Market report • Other BookNet reports for more detail • Google Trends • Social media • Remember to add room for gut feelings • Pitch it • Sell in different ways • Sell to the book’s strengths Backlist Other Writing Comps Reports Google Trends Social Media Enthusiasm
- 58. • Look at the author’s backlist titles and comp titles • Do extra research: • In-office (marketing/publicity) • Canadian Book Market report • Other BookNet reports for more detail • Google Trends • Social media • Remember to add room for gut feelings • Pitch it • Sell in different ways • Sell to the book’s strengths Backlist Other Writing Comps Reports Google Trends Social Media Enthusiasm Pitch it!
- 59. Jordyn Martinez FINDING THE KERNEL jordyn.martinez@simonandschuster.ca @JordynAMtz