Final Presentation Product : Cadbury Dairymilk Team : The Invincibles

1. CADBURY DAIRYMILK
By : THE INVINCIBLES
Govinda Hira
Amin Qureshi
Rida Ansar
Yasir Ali
Mohib

3. TARGET AUDIENCE
Section A, B & C
Both Males and Females

4. GENDER
40
35
30
25
20
37
15
10
14
5
0
Male Female

5. AGE
50
45
40
35
30
25
47
20
15
10
5
4
0
18-25 25-35

6. Average Consumption Pattern
25
20
15
21
10 13
5 7
6
4
0
More than Once a day Once a week Once a Occasionally
once a day month

7. Main Reasons for Consuming Chocolate
18
16
14
12
17
10
16 12
8
6
7
4
5
4
2
0
Serves as Because it For Health Out of On impulse Particular
a is tempting and Habit mood
convenient Nutritional
snack value

8. Preference When Selecting
35
30
25
20
31
15
10
5 7 6
2 5
0

9. Pricing
30
25
29
20
22
15
10
5
0
Low High

10. Chocolate Stands for
25
20
15
22
10
11 10
5 10
7 5
1
0

11. What
comes to
your mind Sweet
20%
when you
hear about Other
Chocolate 35%
?
Pleasure
15%
Mouth watering
15% Temptation
15%

12. Appeal by Advertisements
35
30
25
20 32
19
15
10
5
0
Yes No

13. Situatio Chart Title
n that
drives
you to Other Mood
eat a 15% 14%
chocola
te Class
Energy 9%
level Down
8%
After Meal
Stress 8%
8%
Good news
8%
Random
Impulse 22%
8%

14. RESEARCH FINDINGS &
SUMMARY
 People eat chocolate because it is tempting and
they purchase it on impulse.
 They prefer taste more than price, brand, and
packaging.
 People relate chocolate to joy the most.
 They associate chocolate with something
sweet, pleasure seeking, tempting and
mouthwatering.
 Target audience is greatly influenced by
advertisement for chocolates.
 People eat chocolate on random and don’t have a
particular reason to have it always.

15. CONCEPT
 We have depicted joy in the advertisement
 Joy is depicted in the form of a birthday celebration
within a group of friends and how Cadbury dairy milk
can enhance happiness that can be shared with the
loved ones
 We have showed through this ad that people don’t
always need a particular reason for consuming
chocolate