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Drug costs are paid through self-payment, third-party payers like insurance companies or government plans, or employee benefit plans. Patients pay a deductible amount and then a copayment percentage with insurance paying the rest. Insurance companies prefer generics unless a brand is preauthorized. Pharmacies determine drug prices through cost plus markup pricing, where cost is marked up a percentage plus a dispensing fee, or using Average Wholesale Price plus or minus a percentage and adding a dispensing fee, which insurance companies use as they may get bulk discounts from pharmacies through contracts.

