Introduction
• Importance offinancial forecasting and
strategy
• Connection between financial insights and
business direction
• Topics: Forecasting, Objectives, Strategy
Levels, Technology
3.
What is FinancialForecasting?
• Estimating future financial outcomes using
data and assumptions
• Purpose: Budgeting, Investment Planning, Risk
Management
• Time Horizons: Short (0-1 yr), Medium (1-3
yrs), Long (3+ yrs)
4.
Techniques of FinancialForecasting
• Quantitative: Time Series, Regression, Moving
Averages
• Qualitative: Expert Opinion, Delphi Method,
Market Research
5.
Example – TimeSeries Forecasting
• Sales over Q1 (2022–2025) show 10% YoY
growth
• Projected 2026 Q1: ~$726,000
• Demonstrates trend-based forecasting
6.
Financial Objectives inStrategy
• Monetary goals aligned with business
direction
• Examples: Revenue Growth, ROI, Cost
Reduction, Profit Maximization
• Supports investment and resource allocation
decisions
7.
Examples of FinancialObjectives
• Increase revenue by 15% YoY
• Improve net margin from 8% to 12%
• Maintain 2:1 current ratio
• Reduce debt-to-equity below 0.5
8.
Classification of Strategy
•Corporate-Level: Direction of entire firm
• Business-Level: How to compete in market
• Functional-Level: Department-specific
strategies
9.
Levels of Strategy– Example (Tesla)
• Corporate: Energy storage expansion
• Business: Innovation/differentiation
• Functional: Financial planning of gigafactories
10.
Impact of Technologyon Strategy
• AI & Big Data enable smart decisions
• ERP systems enhance efficiency
• Tech = Competitive Advantage
• Digital transformation reshapes business
models
11.
Examples of TechImpact
• Amazon: ML for inventory forecasting
• Netflix: Content forecasting algorithms
• Walmart: IoT in supply chain
12.
Tech in FinancialForecasting
• AI for predictive forecasting
• Blockchain for transparent transactions
• RPA in accounts automation
• Cloud tools for planning
13.
Student-Engaging Additions
• Gamifiedforecasting simulations
• Startup case studies (e.g., Canva, Revolut)
• Financial forecasting in esports &
entertainment industries
• Interactive tools: Microsoft Power BI, Tableau
References
• 1. Gitman,L. J., & Zutter, C. J. (2015).
Principles of Managerial Finance.
• 2. Harvard Business Review – Strategic
Planning
• 3. McKinsey & Co. – The Role of AI in Finance
• 4. Investopedia – Financial Forecasting
Techniques