Pam Randhawa has over 15 years of experience in healthcare and pharmaceutical industries. She is currently the VP of Strategic Development at Sermo, the largest online physician community in the US. She discusses Sermo's origins from an idea by Dr. Daniel Palestrant to connect doctors virtually. Sermo has grown to nearly 100,000 physician members through a business model that is acceptable to physicians without fees or advertising. Randhawa also outlines Sermo's funding history and describes how the platform allows doctors to discuss patients, share insights, and connect with pharmaceutical companies while avoiding some of the pitfalls of other online communities.

1. Pam Randhawa VP, Strategic Development Sermo Fulfilling Your Wildest Dreams: Sermo Case Study Discussion with TiE Young Entrepreneurs

4. Key Ingredients for Success Great People Great Products Great Business Model Great Plan $$$ Luck

7. Time Activity The “Arc” of Communities

8. War, Peace or Harmony Facebook Beacon In Harmony In Conflict Neutral MySpace Friendster Linked-In Sermo AlphaMD Sermo Learn Threadless Sermo Earn c 1996-2003 Ebay

10. Sermo Business Model Outsiders access physician discussions through: Physicians collaborate on challenging patient cases, share observations and compare insights Insights Monitoring Engagement

11. What Happens On Sermo?

12. The ‘Anti-Arc” Observational data Hotspots: Learn Hotspots: Earn New pharma interactions Jobs Board recreational vocational want need The “Early Days of Sermo” “ The Danger Zone” Financial Industry (Bloomberg) New peer-reviewed data Clinical Trials Discuss on Sermo Addressing MD Critical Needs

15. Sermo Today

16. A Typical Day at Sermo

17. Summary: Entrepreneurship is Humbling