How will consumers shop in 2020 and how will their behaviour affect the supply chains? Eurogroup Consulting took part in the Shopping2020 research program and provides a full overview of supply chain trends, best practices and more than 30 recommendations to start preparing for 2020 today.

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Online penetration
Cross border as a % of total
2020
VOC 2.0 – “Attract
shoppers from
outside of Europe”
24.4%
15.1%
2020
BEST IN EUROPE
– “Boost cross
border sales within
Europe”
22.5%
8.1%
2020
WORLD CLASS
HOME MARKET –
“Accelerate
domestic growth”
21.6%
4.1%
2020
14.3%
“Do nothing”
6.1%
2012
Current state
8.8%
6.1%
NL
Europe
World1
Total
NL
Europe
World1
Total
NL
Europe
World1
Total
NL
Europe
World1
Total
NL
Europe
World1
Total
28.2
2.5
0.0
30.7
28.2
1.1
0.0
29.3
28.2
2.5
2.5
33.2
!
!
18.3
1.1
0.0
19.4
!
9.8
0.6
0.0
10.4
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