This study examines the demand for healthy and nutritious foods in Detroit, Michigan, which is considered a food desert with limited access to such foods. The researcher will analyze retail scanner data from Peaches & Greens, a produce store in Detroit, over a one-year period to determine how sensitive consumer demand is to price changes for fresh fruits and vegetables. The goal is to understand consumer behavior and provide recommendations to businesses operating in food deserts. Preliminary results show little price variation for produce at Peaches & Greens, making it difficult to assess price elasticity of demand through regression analysis. More data will need to be collected over time to study how prices may influence demand.