The document discusses creating an experience for Expo 2015 in Milan, Italy that uses food as a way to connect different cultures and break down boundaries. It poses questions about how to create mutual understanding through this experience in a playful rather than educational way, and how to motivate participation and help people see the importance of cultural understanding. A schedule is suggested with phases for research, ideation, focus, development, design, and presentation.

1. So.. About that final project thing...
Hadar Geva | MID 2013-14

2. Since expo 2015 central theme is food,
which has a strong cultural element,
it can be used as a platform to connect
between different cultures.
Creating an experience around the city dealing with
expo’s events can be an opportunity to break the
boundaries between cultures, habits, traditions and
prejudice by connecting people using a simple, lovable
and highly relatable element: Food.
The Brief

3. ???
The challenge presented is how to create mutual
understanding in a way that will not be forced or too
“educative”, but more playful and fun?
What is a playful way to connect people?
How can people be motivated to participate in the
experience? how to engage people?
How can we encourage them to see the importance
of understanding each other?
what does it mean to connect food
with a culture?
How to connect culture and a place?
What are potential models of interactions?
How to use the city facilities to enhance the experience?
Questions

4. So...now what?
Schedule suggestion:
*Plan might chance according to Claudio playing with my mind.
20-27.05 27.05-03.06 03-10.06 10-17.06 17-23.06
Research + Ideation Research + Ideation Focus + Development Development + Design Closing edges + Presentation
Revision Revision Revision Revision

5. Thanks.
May the moose be with you.