Advertising class, our group had to come up with a marketing campaign to draw interest in the 2008 Summer Games, we chose Fantasy Olympics.

1. Brooklyn, Ashley, Lauren, Ali and Shane

2. “Our imagination becomes your reality”
225 Nationwide Blvd
Columbus OH 43215
614-246-6001 (Office)
614-246-6010 (Fax)
www.balasagency.com

3. Let The Games Begin

4. Fantasy Olympics- Home Page

5. Go to the website:
 www.fantasyolympics.com

6. Create an Account
 Register
 Must be 18 years or older
 Must have valid email address

7. Events Calendar
 Check out the events early
 Learn about the history of the events
 Study team bios on past performances

8. Events
 Archery (4)  Modern pentathlon (2)
 Athletics (47)  Rowing (14)
 Badminton (5)  Sailing (11)
 Baseball (1)  Shooting (15)
 Basketball (2)  Softball (1)
 Boxing (11)  Swimming (34)
 Canoeing (16)  Synchronized swimming (2)
 Cycling (18)  Table tennis (4)
 Diving (8)  Taekwondo (8)
 Equestrian (6)  Tennis (4)
 Fencing (10)  Triathlon (2)
 Field Hockey (2)  Volleyball (4)
 Football/Soccer (2)  Water polo (2)
 Gymnastics (18)  Weightlifting (15)
 Handball (2)  Wrestling (18)
 Judo (14)

9. How do I find out the results?
 Results will be sent to your
email
 The more points you earn
can get you free music
downloads from
Rhapsody.com and closer to
the ultimate dream vacation.

10. Recap
 Go to Fantasyolympics.com
 Create your account
 Learn the events
 Pick your winning countries
 And………..

11. Historical Content, Industry,
Market, and Competition
Analysis
BALAS AD AGENCY
“OUR IMAGINATION BECOMES YOUR REALITY”
Ali

12. Print ad

13. Situation Analysis
[Fantasyolympics.com]

14. Historical context
 Athens Greece
 The Olympic games
 Fantasy sports
 Impact on sports industry

15. Industry analysis
 Technology
 The Internet
 Online fantasy sports
 Who is involved

16. Market analysis
 The online market
 Social
networking, online banking,
 Gaming,online stores
 Potential for success

17. Competition
 Leaders of the industry
 NFL, NBA, NHL, MLB, College sports
 How Fantasyolympics would differ
 Strategy for success

18. Objective
Thank You
謝謝
BALAS AD AGENCY
“ OUR IMAGINATION BECOMES YOUR REALITY”
Lauren Connors

19. Radio Ad
SFX: Olympic Theme Song
Man: Are you going to watch the games this year?
Women: No, I never really have. Why start now?
Man: Me neither, don’t really like any of the events.
Women: I won’t remember the date they start.
Announcer: What if I told you if you watch, you win!
Announcer: Go to FantasyOlympics.com where you create
an account, you choose the winner, and you win prizes!
Announcer: The 2008 Summer Olympics are in Beijing. The
games start August 8th. Are you gonna watch?
SFX: Olympic Theme Song

20. Objective
 Quantitative  Measurement
Benchmark methods
 How many people we  How many accounts
will reach? are set up?
 We want to reach as  The number accounts
many as we can. that are set will mean
we have reached so
many people.
 The more accounts
the better.

21. Objectives Cont’d
 Criteria for Success  Time Frame
 People are  30 days before Aug. 8th
participating. the website will up and
 The amount of visits running so people can
our website will receive view it.
will mean people are  Around that same time
watching the Olympics. we run all of your TV
ad, Radio ad, Print ad
and Billboard.

22. Copy Strategy
“ In business as on the battlefield, the
object of strategy is to bring about the
conditions most favorable to one’s
own side.”
-Kenichi Ohmae
“The Mind of the Strategist”

23. Strategy cont’d
Increase in promotions
Endorse interest in 2008 Beijing
Olympics

24. Media Plan
Magazine Print Ads
 Sports Illustrated
 ESPN Magazine
 College Sport
 PC Gamers

25. Media Plan Cont’d
Radio
 The Fan Radio
 Pop Stations
 FOX sports radio

26. Media Plans Cont’d
Internet
Log on @ www.fantasyolympics .com
*create an account
*Log on for daily prizes
Billboards
Strategically placed throughout large cities
in every region

27. Integrated Brand Promotions
 Rhapsody.com
- Members can earn free downloads
 Southwest Airlines
- Will provide grand prize winners and
one guest with first class travel
 The Hilton Hotels
- Hilton will provide grand prize winners
with hotel accommodations

28. Elite Members
“ I log on everyday, and got to download my
whole album for free”
- Beyonce Knowles
“I can’t run the country without logging
On first ”
- Pres. Bush

29. Thank You
“Go for the Gold”