The document provides an overview of the Native Hawaiian Hospitality Association's (NaHHA) annual report for 2016. It summarizes the board of directors and staff for 2016. It then discusses NaHHA's partnerships, events, trainings, and digital/social media presence over the course of the year. Key events and initiatives discussed include Mango Jam Honolulu, participation in the IUCN World Conservation Congress, and cultural training sessions at the Hawaii Tourism Conference. The report highlights growth in NaHHA's social media reach and engagement as well as increased attendance and subscribers for their weekly Events Kāhea newsletter.

1. Aloha & Welcome
Native Hawaiian Hospitality
Association’s Annual Report
Breakfast
December 16, 2016

2. 2016 NaHHA Board of
Directors
December 16, 2016
John Aeto – President
Principal, The Kalaimoku Group
Phil Sammer – Vice President & Treasurer
General Manager, ʻIlima Hotel
Jace McQuivey – Secretary
Vice President & General Legal Counsel, Hawaiʻi
Reserves, Inc.

3. 2016 NaHHA Staff
December 16, 2016
Pohai Ryan – Executive Director
Malia Sanders – Office Manager &
Assistant to Executive Director

4. 2016 NaHHA Team
December 16, 2016
Kaia Consulting – Public Relations, Marketing, Social Media
JKL Consulting – Events Kāhea
iHawaii Digital – Website Development & Mobile Applications
Hiʻilani Shibata – Lead Cultural Trainer
*Kumu Joe Recca – Waikīkī Cultural Historian

5. 2016 NaHHA Overview
December 16, 2016

6. Affiliations & Outreach
December 16, 2016

7. New Partners
December 16, 2016
 American Indian & Alaskan Native Tourism Association - AIANTA
 Mayor’s Office of Culture and Arts - MOCA
 Department of Land & Natural Resources
 State of Hawaii – DLIR ETF Micro Grant
 Association of Hawaiian Civic Clubs
 Maui Chamber of Commerce
 Pacific Rim Concepts
 Military Joint Spouses
 Expedia Hawaii
 Enterprise Holdings
 Maui County
 May Day Waikiki
 Duke’s Fest
 ‘Aha Mele
 Mele on the Rooftop
 PA‘I Foundation
 Star Beach Boys
 Hawaiian Oceans
 Big Wave Dave

8. Employment Training Fund
December 16, 2016
Date Series/Module Time Location
January 12, 2017 S7M1 – ALOHA 8:00a-10:00a Oʻahu – Waikīkī Community Center
January 18, 2017 S4M3 – FISHPOND 8:30a-12:30p Oʻahu – Paepae o Heʻeia
January 19, 2017 S7M3 – KULEANA 8:00a-10:00a Oʻahu – Waikīkī Community Center
January 25, 2017 S3M3 – WAIKIKI HISTORIC TRAIL 9:00a-1:00p Oʻahu – Kahi Halia Aloha Burial
Mound
February 2, 2017 S7M2 – MAHALO 8:00a-10:00a Oʻahu – Waikīkī Community Center
February 8, 2017 S4M3 – FISHPOND 8:30a-12:30p Oʻahu – Paepae o Heʻeia
February 9, 2017 S7M1 – ALOHA 8:00a-10:00a Oʻahu – Waikīkī Community Center
February 22, 2017 S3M3 – WAIKIKI HISTORIC TRAIL 9:00a-1:00p Oʻahu – Kahi Halia Aloha Burial
Mound
March 9, 2017 S7M3 – KULEANA 8:00a-10:00a Oʻahu – Waikīkī Community Center
March 15, 2017 S4M3 – FISHPOND 8:30a-12:30p Oʻahu – Paepae o Heʻeia
March 29, 2017 S3M3 – WAIKIKI HISTORIC TRAIL 9:00a-1:00p Oʻahu – Kahi Halia Aloha Burial
Mound
March 30, 2017 S7M2 – MAHALO 8:00a-10:00a Oʻahu – Waikīkī Community Center

9. Mango Jam Honolulu
December 16, 2016

10. Mango Jam Honolulu
December 16, 2016

11. Mango Jam Honolulu
December 16, 2016

12. IUCN – WCC 2016
December 16, 2016

13. IUCN – WCC 2016
December 16, 2016

14. IUCN – WCC 2016
December 16, 2016

15. American Indian Tourism
Conference – AITC 2016
December 16, 2016

16. American Indian Tourism
Conference – AITC 2016
December 16, 2016

17. American Indian Tourism
Conference – AITC 2016
December 16, 2016

18. Hawaiʻi Tourism Conference
December 16, 2016

19. Hawaiʻi Tourism Conference
December 16, 2016

20. Hawaiʻi Tourism Conference
December 16, 2016

21. Hawaiʻi Tourism Conference
December 16, 2016

22. Business Development Workshop
December 16, 2016

23. Business Development Workshop
December 16, 2016

24. 2016 Public Relations &
Social Media Report
December 16, 2016
Presented by: Kaia Consulting

25. 2016 PR Objectives & Goals
December 16, 2016
Presented by: Kaia Consulting
 Increase social media presence
 Promote NaHHA’s sponsorship roles
 Position NaHHA as a thought leader in culture & hospitality
 Promote NaHHA’s services and products

26. 2016 Highlights
December 16, 2016
Presented by: Kaia Consulting
 New social media calendar & pro-active content planning
 Cultural tourism news segments on Hawaii News Now – Merrie
Monarch week (April)
 Aloha Initiative
 Mango Jam
 IUCN
 Kipa Aloha Sessions at Hawaii Tourism Conference
 Pohai’s appointment on AIANTA board

27. Broadcast (TV & Radio)
December 16, 2016
Presented by: Kaia Consulting
 March 28 & 30 and April
1 (Hawaii News Now
Sunrise) Cultural
Tourism features
 June 13 (Hawaii News
Now) Aloha Initiative
interview
 July 1 (KZOO) Mango
Jam Honolulu
interview
 July 19 (KHON) –
Mango Jam Honolulu
interview
 September 26 (KITV) –
Kipa Aloha sessions at
HTC & NATIVE Act
signing
 November 11 (Hawaii
News Now) – Pohai’s
AIANTA appointment

28. Print
December 16, 2016
Presented by: Kaia Consulting
January - Hawaii Business magazine “Change Agents”
May 17– Pacific Business News “Tourism industry needs more cultural knowledge,
NaHHA says”
Sept. 1 – Star-Advertiser “Conservation summit turnout soars”
Nov. 18 – Pacific Business News “People on the Move – Pohai Ryan”

29. Print
December 16, 2016
Presented by: Kaia Consulting
0 200000 400000 600000
Hawaii Business Magazine
PBN
Star-Adv
Reach

30. Social Media &
Monthly E-Newsletter
December 16, 2016
Presented by: Kaia Consulting
 Increased Instagram
followers
 Proactive content
planning for Facebook
 Shift in E-newsletter
content with focus on
Events Kahea
 Kuʻi Ka Pahu –
monthly newsletter

31. Social Media
December 16, 2016
Presented by: Kaia Consulting
1008
1089
1201
1284 1304
1339 1347 1376 1388 1393
198 202 230
325
376
449
489
583 597 612
45 45 45 45 45 45 46 47 51 50
0
200
400
600
800
1000
1200
1400
1600
Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16
Social Media Likes
Facebook Likes
Instagram Likes
Twitter Likes

32. Social Media
December 16, 2016
Presented by: Kaia Consulting
996
3412
24560
19489
15902
11652
10418
13817
8934
7017
562 656 2001 1674 3347 2448 1641 1474 2995 1108 623
0
5000
10000
15000
20000
25000
Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16
Total Reach
Facebook Reach
Twitter Impressions

33. More to come in 2017…
December 16, 2016
Presented by: Kaia Consulting
 Opportunities for
award nominations
 Opportunities for
radio partner for PSAs
 20th Anniversary PR
campaign and
activities
 AIANTA relationship

34. Events Kāhea Report
December 16, 2016
Presented by: JKL Consulting

35. What is the Events Kāhea?
December 16, 2016
Presented by: JKL Consulting
Each Wednesday NaHHA issues its Events Kāhea featuring events, activities, and
historic facts relating to Hawaiʻi and the Hawaiian culture.
To be eligible for posting, Events must include the following:
 Have a Native Hawaiian Cultural component for posting within the State of Hawaii
 Have a Native Hawaiian or Polynesian Cultural component for postings in the
Continental US
 Be a “Special Event” not something that happens as part of a regular schedule of
events
 Include a photo in jpg or png format
 Include text regarding the event, pdf copies not accepted
 Emailed to info@nahha.com no later than the Monday prior

36. What does the Events Kāhea
consist of?
December 16, 2016
Presented by: Kaia Consulting
 Event Kāhea consists of
 Historical fact relating to a particular wahi pana (place)
 Event listings from:
Oʻahu
Maui
Hawaiʻi Island
Kauaʻi
Continental United States
 Events must have a Hawaiian culture component (i.e. Hawaiian music
performance, Hawaiian crafts workshop, etc.)

37. Event promotion
December 16, 2016
Presented by: JKL Consulting
 January (5)
 Events Listed: 118
 Subscribers: 2,319
 Engagement/Action: 1,797
 February (4)
 Events Listed: 108
 Subscribers: 2,374
 Engagement/Action: 1,550
 March (5)
 Events Listed: 136
 Subscribers: 2,380
 Engagement/Action: 1,812
 April (4)
 Events Listed: 138
 Subscribers: 2,495
 Engagement/Action: 1,570
 September (4)
 Events Listed: 118
 Subscribers: 2,791
 Engagement/Action: 1,365
 October (4)
 Events Listed: 114
 Subscribers: 3,371
 Engagement/Action: 1,892
 November (5)
 Events Listed: 144
 Subscribers: 3,424
 Engagement/Action: 2,813
 May (4)
 Events Listed: 81
 Subscribers: 2,806
 Engagement/Action: 1,857
 June (5)
 Events Listed: 95
 Subscribers: 2,778
 Engagement/Action: 2,350
 July (4)
 Events Listed: 113
 Subscribers: 2,819
 Engagement/Action: 1,965
 August (5)
 Events Listed: 140
 Subscribers: 2,823
 Engagement/Action: 2,216

38. Subscriber Engagement
December 16, 2016
Presented by: JKL Consulting
118 108 136 138 81 95 113 140 118 114 144
2319 2374 2380
2495
2806 2778 2819 2823 2791
3371 3424
1797
1550
1812
1570
1857
2350
1965
2216
1365
1892
2813
0
500
1000
1500
2000
2500
3000
3500
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
Events Listed
Subscribers
Engagement/Action

39. December 16, 2016
Five Minute Break

40. December 16, 2016
Presented by: iHawaii Digital, LLC
2016 Digital Marketing Report

41. December 16, 2016
Presented by: iHawaii Digital, LLC
NaHHA Digital Objectives 2016
 Increase digital visibility of NaHHA’s digital brand:
 Aggressive SEO for nahha.com
 Increase visitors
 Develop and create multiple digital products associated

42. December 16, 2016
Presented by: iHawaii Digital, LLC
NaHHA.com
 www.nahha.com
 Re-designed in 2015
 Growth of 300% in visitors since re-design
 Visually appealing
 Ease of function and use
 Reflects NaHHA’s mission

43. December 16, 2016
Presented by: iHawaii Digital, LLC
NaHHA Digital Details
 NaHHA.com
 SEO – every page of Nahha.com is optimized
monthly to ensure that they are coming up 1st
in Google search engines and 1st page Yahoo &
Bing for Hawaiian Culture Training.

44. December 16, 2016
Presented by: iHawaii Digital, LLC
NaHHA Digital Details
nahha.com
0
5000
10000
15000
20000
25000
30000
2015 2016
1st Quarter
2nd Quarter
3rd Quarter
4th Quarter

45. December 16, 2016
Presented by: iHawaii Digital, LLC
IUCN 2016 Mobile App
IUCN Train
Honolulu, Hawaii (808) 628-6374 info@nahha.com
The Native Hawaiian Hospitality Association is the lead Hawaiian Culture training
organization for the IUCN Volunteer participants. IUCN Train is the digital
platform that supports the Native Hawaiian Training for IUCN Congress
Volunteers & Attendees. It is also a built in Oahu travel guide and resource for
Hawaiian Culture, language and places.

46. December 16, 2016
Presented by: iHawaii Digital, LLC
YouTube Channel
online training

47. December 16, 2016
Presented by: iHawaii Digital, LLC
Kipa Aloha at Hawaii Tourism
Conference 2016
Kipa Aloha
Honolulu, Hawaii (808) 628-6374 info@nahha.com
The Native Hawaiian Hospitality Association Kipa Aloha Session within the Hawai'i Tourism 2016 Conference.
Showcasing Hawaiian Culture and practices with educational sessions from cultural practitioners and educators
throughout Hawai'i. This app provides information moolelo, manao and best practices of past, present and future
visitor experiences.

48. December 16, 2016
Presented by: Hiʻilani Shibata
Cultural Education & Training Report
March 2016 to present

49. December 16, 2016
Presented by: Hiʻilani Shibata
Trainings, Events, & Inquiries
0 2 4 6
March
April
May
June
July
August
September
October
November
Events other than
trainings
Completed Trainings
Inquiries

50. December 16, 2016
Presented by: Hiʻilani Shibata
Trainings, Events, & Inquiries

51. December 16, 2016
Presented by: Hiʻilani Shibata
Highlights
 Morning news segment on Rapid Ohiʻa death during Merrie Monarch Festival.
 HTA Taiwan/China Mission, conducted cultural trainings in 4 cities.
 Beach Boy trainings for 3 different stands.
 One training on Kona by Keala Kadooka.
 IUCN webinar to an international audience, 500 person volunteer in person training.
 AIANTA conference
 Grand total of people that have taken our trainings:

52. December 16, 2016
Presented by: Hiʻilani Shibata
Looking forward…
 HTA Maʻemaʻe webinars
 Online cohort for those in the Hospitality Industry that want to learn more in depth
Hawaiian Culture concepts.
 Revisit those who have taken trainings from 2015
 More trainings through ETF and other venues.

53. December 16, 2016
Closing Remarks

54. Mahalo for your continued
support of NaHHA and all of
our programs!
December 16, 2016

55. For more information
Visit www.nahha.com
310 Paoakalani Ave.
Room 201-A
(808) 628-6374
info@nahha.com
December 16, 2016