Thesis Presentation
                   Benjamin Gadbaw
                   10.31.2011
                   SVA IxD Thesis Development
                   Frank Chimero Liz Danzico




Thursday, April 5, 12
“At the end of the day, the subject of everyone in
                   graduate school is themselves.”
                   ~ Jake Barton




Thursday, April 5, 12
"You can be an artist without visual images, a reader
                   without eyes, a mass of erudition with a bad
                   elementary memory. In almost any subject your
                   passion for the subject will save you...



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"...If you only care enough for a result, you will
                   almost certainly attain it. If you wish to be rich, you
                   will be rich; if you wish to be learned, you will be
                   learned; if you wish to be good, you will be good...



Thursday, April 5, 12
"Only you must, then, really wish these things, and
                   wish them with exclusiveness, and not wish at the
                   same time a hundred other incompatible things just
                   as strongly."
                   ~ William James, Talks to Teachers

Thursday, April 5, 12
Material




                                                                             Design



                                                                    Technology


                        Form




                                                          Human
                                                         Behavior
                                                                                 Medicine




                                                                                      Public Health
                                             Evo .
                                            Biology
                                                                    Behavioral
                                                                    Economics
                                                      Psychology

                                          Language




Thursday, April 5, 12
Material


                        Early Education
                                                                                               Design



                                                                                      Technology


                                          Form




                                                                            Human
                                                                           Behavior
                                                                                                   Medicine




                                                                                                        Public Health
                                                               Evo .
                                                              Biology
                                                                                      Behavioral
                                                                                      Economics
                                                                        Psychology

                                                            Language




Thursday, April 5, 12
Material


                        Early Education
                                                                                                 Design



                                                                                        Technology


                                          Form




                                                                              Human
                                                                             Behavior
                                                                                                     Medicine




                                                                                                          Public Health
                                                                 Evo .
                                                                Biology
                                                                                        Behavioral
                                                                                        Economics
                                            B.S.
                                                                          Psychology

                                                              Language




Thursday, April 5, 12
Material


                        Early Education
                                                                                                 Design



                                                                                        Technology


                                          Form




                                                                              Human
                                                                             Behavior
                                                                                                     Medicine




                                                                                                                          Professional
                                                                                                          Public Health
                                                                 Evo .
                                                                Biology
                                                                                        Behavioral
                                                                                        Economics
                                            B.S.
                                                                          Psychology

                                                              Language




Thursday, April 5, 12
Material


                        Early Education
                                                                                                 Design



                                                                                        Technology                        M.F.A.

                                          Form




                                                                              Human
                                                                             Behavior
                                                                                                     Medicine




                                                                                                                                   Professional
                                                                                                          Public Health
                                                                 Evo .
                                                                Biology
                                                                                        Behavioral
                                                                                        Economics
                                            B.S.
                                                                          Psychology

                                                              Language




Thursday, April 5, 12
Material


                        Early Education
                                                                                                 Design



                                                                                        Technology                        M.F.A.

                                          Form




                                                                              Human
                                                                             Behavior
                                                                                                     Medicine




                                                                                                                                   Professional
                                                                                                          Public Health
                                                                 Evo .
                                                                Biology
                                                                                        Behavioral
                                                                                        Economics
                                            B.S.
                                                                          Psychology

                                                              Language




Thursday, April 5, 12
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elevation: 20320 feet




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me




Thursday, April 5, 12
ancestral environment




Thursday, April 5, 12
pattern making




Thursday, April 5, 12
good   evil




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-ish
                        good          evil




Thursday, April 5, 12
healthy   ill




Thursday, April 5, 12
diagnosis
               healthy               ill




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happy    depressed




Thursday, April 5, 12
diagnosis
               happy                depressed




Thursday, April 5, 12
user today
                        (hypothesis)



Thursday, April 5, 12
“The big fight now is for attention”
                   ~ Jake Barton




Thursday, April 5, 12
I’m creating a framework (in the form of a series of
                   physical objects placed in social contexts) to be
                   experienced by New Yorkers for the purpose of
                   encouraging mindfulness.



Thursday, April 5, 12
Mindfulness is an attentive awareness of the reality
                   of things (especially of the present moment).




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Short profile of intended audience




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Not Him




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Intended Experience/Form:
                   series of physical social objects




Thursday, April 5, 12
Future State:
                   A happier, healthier society fostered by
                   mindfulness that is compatible with the
                   modern environment.



Thursday, April 5, 12
Bruce Lee Design Methodology




Thursday, April 5, 12
Design Thinking         Material Exploration       Entrepreneurialism




                        IDEO, Stanford Design   Art, BERG LONDON, Hacker     MLP/MVP, Startup




Thursday, April 5, 12
Design Thinking         Material Exploration       Entrepreneurialism




                        IDEO, Stanford Design   Art, BERG LONDON, Hacker     MLP/MVP, Startup




Thursday, April 5, 12
Design Thinking         Material Exploration       Entrepreneurialism




                        IDEO, Stanford Design   Art, BERG LONDON, Hacker     MLP/MVP, Startup




Thursday, April 5, 12
Design Thinking         Material Exploration       Entrepreneurialism




                        IDEO, Stanford Design   Art, BERG LONDON, Hacker     MLP/MVP, Startup




Thursday, April 5, 12

Final thesispresentation