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Final Project
- 1. Final Project: Event SalesResults & Post Event Review NATALIE MORA
- 2. Biggest Sale ofthe Season Week 26 July 24th – 30th “The Big Three” Customer Service Availability Store Environment
- 3. Event Sales Results Division1: Women’s Specialty TY $: 27,280 LY $ 28,618 % G/L: -4.7 District % G/L: -0.3 Loss in Lingerie & Sleepwear Division 2: Men’s TY $: 164,377 LY $: 144,023 % G/L: 14.1 District % G/L: 2.6 Staffing
- 4. Event Sales Results Division3: Kid’s TY $: 78,703 LY $: 84,224 % G/L: -6.6 District % G/L: -2.6 Ent. 31 Girls (-9.8/-3.7) + Ent. 32 Boys (5.3/6.4) (AZ Husky, Active Novelty, Boy’s Accessories) Division 4: Home TY$: 47,128 LY$: 49,804 % G/L: -5.4 District % G/L: -4.7 - Ent. 47 Furniture. Ent.51 Travel + Windows, Bedding & Accessories, Housewares
- 5. Event Sales Results Division5: Jewelry & Accessories TY $: 30,047 LY $: 34,858 % G/L: -13.8 District % G/L: -38.9 - Ent. 38(MB), 11 (Gold), 13(Fashion Gem & Diamonds), 16(Men & Diamonds) Division 7: Footwear & Handbags TY $: 59,990 LY $: 70,721 % G/L: -15.2 District % G/L: -8.2 + Women’s shoes - Athletic (-20.9/-5.2)& Children's footwear (-17.0/- 7.5)
- 6. Event Sales Results Division8: Women’s Apparel TY $: 113,366 LY $: 114,935 % G/L: -1.4 District % G/L: -5.9 - Ent. 81 Career Misses Sports - Ent. 71 Petite Sportswear Division 9: Sephora TY $: 82,723 LY $: 63,759 % G/L: 29.7 District % G/L: 15.4 Beat District in all Entities minus Ent. 70 & Ent. 73 (Fragrance/Sephora Private Label)
- 7. Event Sales Results TotalMerchandise Sales Week 26 TY $: 603,591 LY $: 590,764 % G/L: 2.2 District % G/L: -4.8 July 24th-30th: Ranked #3 % Chg. LY July 26th-30th: Ranked #2 % Chg. LY
- 8. Specialty Sales Results Window •TY $: 5,284 • LY $: 4,713 • % G/L: 12.1 • District % G/L: - 4.1 Furniture • TY $: 11,857 • LY $: 14,419 • % G/L: -17.8 • District % G/L: -52.3 Salon • TY $: 5,998 • LY $: 9,337 • % G/L: -35.8 • District % G/L: -7.9
- 9. Credit Week % AppGoal = 140% Weekly App Goal = 197 # Apps taken = 276 # New Accts = 145 Month % App Goal = 100% Monthly App Goal = 875 # Apps taken = 874 # New Accts = 482 1st Day New Account Activation = 85% Findmore (% to LY) 4.6/13.2 JCP Gift Cards (% to LY) 16.1/22.7
- 10. Post Event Review Event Experience 1.MOD Execution 2. Schedule Effectiveness 3. Staffing Needs Merchandise Execution 1. Merchandise 2. Stackouts 3. Replenishment/R FID 4. Pricing & Signing 5. Recovery & Fitting room Associate 1. Communication 2. Engagement 3. Contests
- 11. Event Experience Manager onDuty (26th-30th) MOD calls Credit “What do you need from us?” Multiple MODS Breaks/Lunches
- 12. Schedule Effectiveness Staffing &Planning Total week Schedule effectiveness: 139% 25 critical hours: 124% Planned hours: 4172 Scheduled hours: 4010.5 Hours leftover: 161.5 Less than 85% Furniture: 7/24 Sunday 73% 7/30 Saturday 70% Kids: 7/30 Saturday 83% Home/.com: 7/24 Sunday 82% 7/29 Friday 66% 7/30 Saturday 51%
- 13. Staffing Needs 1) Fittingrooms 2) Recovery 3) Registers 4) Mid shifts 5) More closers (weekends) 6) Cross training 7) Right associates scheduled at peak times
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- 16. Boys & GirlsIZOD Uniforms
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- 18. $5 AZ SolidV Neck Tees
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- 21. Guys Arizona Bottoms Buy1 get 1 for 1 cent
- 22. Jrs. Arizona Plaids& Twill Jeggings
- 23. Kid’s Okie DokieTotal Girl Legging
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- 25. Stackouts AZ Cargo Shorts Gfgs AZ Uniform Polos/Pants
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- 28. Stackouts Guy’s Graphic Tees St.John’s Bay Polo/ Nike socks
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- 30. RFID/Replenishment Blackout week Scan Count No ESC releases Productivity goal: 150%/152.4%
- 31. Pricing & Signing Week26 Clearance 50-80% off Doorbuster deals Saturday only deals! Spend $25 & get $10 off * Monday 7/25 BSOTS workload 55% signing Tuesday 7/26 price changes/RFID scans/RTVs
- 32. Recovery & FittingRoom: Monday 25th: Juniors Saturday 30th: Women’s, Lingerie, Kid’s, Young Men’s 24th, 26th-29th 2 people
- 33. Associate Contest Department ICAPContest Highest participation Free lunch Monthly goal Participation: 20% DIV 8: 6% Increase
- 34. Leadership Contest 1. MarketingForm 200 2. Profit Plan 3. Spreadsheet 4. Highest percent increase 5. $100 o Weekly Goal Store: $652,795/$603,614 o Monthly Goal Store: $2,236,652/$2,152,747
- 35. Department Results Kids Week Goal:$90,120/$78,703 Month Goal: $275,505/$263,996 Home Week Goal: $47,314/$47,128 Month Goal: $158,539/$146,121 Jewelry Week Goal: $40,435/$30,047 Month Goal: $85,877/$91,899 Footwear & Handbags Week Goal: $72,843/$59,990 Month Goal: $240,993/$207,647 Women’s Specialty Week Goal: $34,342/$27,280 Month Goal: $115,795/$98,424 Women’s Apparel Week Goal: $126,429/$113,366 Month Goal: $456,754/$420,551 Home Week Goal: $47,314/$47,128 Month Goal: $158,539/$146,121 Sephora Week Goal: $82,887/$82,723 Month Goal: $327,915/$323,029 Men’s Week Goal: $158,425/$164,425 Month Goal: $575,275/$601,443
- 36. Warrior Spirit Week SpiritWeek Calendar Engagement
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- 39. Associate Night 7/24 Kids activity area Snack area Games 4 $25 gift cards Raffles from Sephora Associate purchase Photo booth station Results Sold more than LY$ $4,000 more 1 of 3 stores +
- 41. Associate Night FRAGRANCE WINNERFIRST TO WIN $25 GIFT CARD