1. Final Project:
Event Sales Results & Post Event Review
NATALIE MORA

2. Biggest Sale of the Season
 Week 26
 July 24th – 30th
 “The Big Three”
 Customer Service
 Availability
 Store Environment

3. Event Sales Results
Division 1: Women’s
Specialty
 TY $: 27,280
 LY $ 28,618
 % G/L: -4.7
 District % G/L: -0.3
 Loss in Lingerie & Sleepwear
Division 2: Men’s
 TY $: 164,377
 LY $: 144,023
 % G/L: 14.1
 District % G/L: 2.6
 Staffing

4. Event Sales Results
Division 3: Kid’s
 TY $: 78,703
 LY $: 84,224
 % G/L: -6.6
 District % G/L: -2.6
 Ent. 31 Girls (-9.8/-3.7)
 + Ent. 32 Boys (5.3/6.4) (AZ
Husky, Active Novelty, Boy’s
Accessories)
Division 4: Home
 TY$: 47,128
 LY$: 49,804
 % G/L: -5.4
 District % G/L: -4.7
 - Ent. 47 Furniture. Ent.51
Travel
 + Windows, Bedding &
Accessories, Housewares

5. Event Sales Results
Division 5: Jewelry &
Accessories
 TY $: 30,047
 LY $: 34,858
 % G/L: -13.8
 District % G/L: -38.9
 - Ent. 38(MB), 11 (Gold),
13(Fashion Gem &
Diamonds), 16(Men &
Diamonds)
Division 7: Footwear &
Handbags
 TY $: 59,990
 LY $: 70,721
 % G/L: -15.2
 District % G/L: -8.2
 + Women’s shoes
 - Athletic (-20.9/-5.2)&
Children's footwear (-17.0/-
7.5)

6. Event Sales Results
Division 8: Women’s
Apparel
 TY $: 113,366
 LY $: 114,935
 % G/L: -1.4
 District % G/L: -5.9
 - Ent. 81 Career Misses
Sports
 - Ent. 71 Petite Sportswear
Division 9: Sephora
 TY $: 82,723
 LY $: 63,759
 % G/L: 29.7
 District % G/L: 15.4
 Beat District in all Entities
minus Ent. 70 & Ent. 73
(Fragrance/Sephora Private
Label)

7. Event Sales Results
Total Merchandise Sales Week 26
 TY $: 603,591
 LY $: 590,764
 % G/L: 2.2
 District % G/L: -4.8
 July 24th-30th: Ranked #3 % Chg. LY
 July 26th-30th: Ranked #2 % Chg. LY

8. Specialty Sales Results
Window
• TY $: 5,284
• LY $: 4,713
• % G/L: 12.1
• District % G/L: -
4.1
Furniture
• TY $: 11,857
• LY $: 14,419
• % G/L: -17.8
• District % G/L:
-52.3
Salon
• TY $: 5,998
• LY $: 9,337
• % G/L: -35.8
• District % G/L:
-7.9

9. Credit
Week
 % App Goal = 140%
 Weekly App Goal = 197
 # Apps taken = 276
 # New Accts = 145
Month
 % App Goal = 100%
 Monthly App Goal = 875
 # Apps taken = 874
 # New Accts = 482
 1st Day New Account
Activation = 85%
Findmore (% to LY) 4.6/13.2
JCP Gift Cards (% to LY)
16.1/22.7

10. Post Event Review
Event
Experience
1. MOD Execution
2. Schedule
Effectiveness
3. Staffing Needs
Merchandise
Execution
1. Merchandise
2. Stackouts
3. Replenishment/R
FID
4. Pricing & Signing
5. Recovery &
Fitting room
Associate
1. Communication
2. Engagement
3. Contests

11. Event Experience
Manager on Duty
(26th-30th)
 MOD calls
 Credit
 “What do you need from us?”
 Multiple MODS
 Breaks/Lunches

12. Schedule Effectiveness
Staffing & Planning
 Total week Schedule
effectiveness: 139%
 25 critical hours: 124%
 Planned hours: 4172
 Scheduled hours: 4010.5
 Hours leftover: 161.5
Less than 85%
 Furniture: 7/24 Sunday 73%
7/30 Saturday 70%
 Kids: 7/30 Saturday 83%
 Home/.com: 7/24 Sunday 82%
7/29 Friday 66%
7/30 Saturday 51%

13. Staffing Needs
1) Fitting rooms
2) Recovery
3) Registers
4) Mid shifts
5) More closers (weekends)
6) Cross training
7) Right associates scheduled at peak times

14. Merchandise

15. Nike Solid Dri-Fit/Graphic Tees

16. Boys & Girls IZOD Uniforms

17. Levi’s

18. $5 AZ Solid V Neck Tees

19. Girls Graphic Tees

20. Xersion

21. Guys Arizona Bottoms
Buy 1 get 1 for 1 cent

22. Jrs. Arizona Plaids & Twill Jeggings

23. Kid’s Okie Dokie Total Girl Legging

24. Stackouts

25. Stackouts
AZ Cargo Shorts
 Gfgs
AZ Uniform Polos/Pants

26. Stackouts
Notebooks AZ Apparel/Flip Flops

27. Stackouts
Levi’s

28. Stackouts
Guy’s Graphic Tees
St. John’s Bay Polo/
Nike socks

29. Cross Shopping

30. RFID/Replenishment
 Blackout week
 Scan Count
 No ESC releases
 Productivity goal: 150%/152.4%

31. Pricing & Signing
Week 26
 Clearance 50-80% off
 Doorbuster deals
 Saturday only deals!
 Spend $25 & get $10 off *
 Monday 7/25 BSOTS workload 55% signing
 Tuesday 7/26 price changes/RFID scans/RTVs

32. Recovery & Fitting Room:
 Monday 25th: Juniors
 Saturday 30th: Women’s, Lingerie, Kid’s, Young Men’s
 24th, 26th-29th
 2 people

33. Associate Contest
Department ICAP Contest
 Highest participation
 Free lunch
 Monthly goal
 Participation: 20%
 DIV 8: 6% Increase

34. Leadership Contest
1. Marketing Form 200
2. Profit Plan
3. Spreadsheet
4. Highest percent increase
5. $100
o Weekly Goal Store: $652,795/$603,614
o Monthly Goal Store: $2,236,652/$2,152,747

35. Department Results
Kids
Week Goal: $90,120/$78,703
Month Goal: $275,505/$263,996
Home
Week Goal: $47,314/$47,128
Month Goal: $158,539/$146,121
Jewelry
Week Goal: $40,435/$30,047
Month Goal: $85,877/$91,899
Footwear & Handbags
Week Goal: $72,843/$59,990
Month Goal: $240,993/$207,647
Women’s Specialty
Week Goal: $34,342/$27,280
Month Goal: $115,795/$98,424
Women’s Apparel
Week Goal: $126,429/$113,366
Month Goal: $456,754/$420,551
Home
Week Goal: $47,314/$47,128
Month Goal: $158,539/$146,121
Sephora
Week Goal: $82,887/$82,723
Month Goal: $327,915/$323,029
Men’s
Week Goal: $158,425/$164,425
Month Goal: $575,275/$601,443

36. Warrior Spirit Week
Spirit Week Calendar Engagement

38. Saturday: Hawaiian Day

39. Associate Night 7/24
 Kids activity area
 Snack area
 Games
 4 $25 gift cards
 Raffles from Sephora
 Associate purchase
 Photo booth station
Results
 Sold more than LY$
 $4,000 more
 1 of 3 stores +

41. Associate Night
FRAGRANCE WINNER FIRST TO WIN $25 GIFT CARD