Final Presentation_fullversion_VSR
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This document discusses the problem of clothing waste and proposes a mobile app solution. It notes that Americans send 3.8 billion pounds of clothing to landfills annually and 85% of used clothes end up in landfills rather than being reused or recycled. User research found that people want convenient options for donating, reselling, or upcycling used clothing since they lack time or ideas. The proposed app would allow users to choose a charity for drop-offs, access upcycling ideas, sell reused creations, search consignment stores, and rate different reuse options. Key features would focus on ease of use, giving users control, and making the process social.
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Final Presentation_fullversion_VSR
- 1. VETRY RAMACHANDRAN | GA UXD 2016
- 2. F A S H I O N S T A R T S H E R E …
- 3. … A N D E N D S H E R E
- 4. EPA estimates that Americans send 3.8 billion pounds of clothing to landfills every year. http://www.themailbox.com/storage/Images/projects/2013/SO/smart2013.pdf
- 5. 85% of used clothes end up in landfills. Although people may be aware of how much they are consuming, they are unaware of what to do with used clothes other than giving them to charity or throwing them away. Additionally, there is no one source that can help people with ideas for quick and easy ways to extend the life of their used clothes or to dispose them consciously. THE PROBLEM:
- 6. I N T R O D U C I N G
- 7. USER RESEARCH: I purge clothes for my entire family and feel guilty throwing away Brandon’s designer clothes that don’tfit. But I don’thave time to resell…I need convenience so I give it to Goodwill. I make stuff with them. I am very crafty that way. Like I made this Burp cloth for a friend’s baby from my left over t-shirts. I also make dog toys etc. Since I like crafts… I always make time to repurpose my favorite old clothes. Yeah… there has been pieces that I have kept that I like the fabric off or has a memory… that I would like to cut and sew. But I never get around to do it.
- 8. SYNTHESI S O F USER I NSI G HTS
- 13. MVP FEATURES - Charity of choice - drop off and pickup notifications - Sharable up-cycle ideas - Sell your creations - Easy access to online and offline consignment stores - Add rating feature for at least one of the three: charity, upcycle, consignment stores Ease of search: Portal like features Giving user the control: Rating features Making it social: Sharing your creations Scheduling: Push notifications PRIORITIZATION METHODS
- 18. NEXT STEPS - Connect charity drops with turbo tax to get and track tax benefits - Setup purging schedule - Purging tips by experts – organization therapy - Connect with recycle communities - Connect with up-cycle communities
- 19. T H A N K Y O U !