18. • Reliable aircrafts: mostly Boeing 700.
• High volume: more than 5000 flights
every day.
• Strong customer base in Atlanta
• Covers more than 250 destinations
• Highly rated experience and customer service.
• (2nd in North American Airline Satisfaction 2016)
19.
20.
21. • Dependent on the North American market (mostly Atlanta)
• Few hubs in the United States
• Not well-known for its international routes
• Two major outages in last 2 years
• 1000 flights cancelled in 2016 outage
• $150 million lost
• Not too much innovation in the services
22. • Delta Airlines rated 4.33 out of 5 as top 2 Based on 2016 performance.
• The company can offer more online reservation to the customers
across the US.
• The airline can use the customer base in the Atlanta and market it
across the country.
• Growing airline market
• United Airlines and
American Airlines scandals
Editor's Notes
Skyteam Alliance founded in 2000: Aeroméxico, Air France, Delta Air Lines and Korean Air (now 20 airlines)
2008 merger the latest of 10 different merger in their history.