The document discusses rebranding the hair care brand Mane 'n Tail. Currently, the target market is rural women aged 20-30. The rebrand will target younger women and teens interested in growing their hair quickly. Packaging will be made more contemporary and focus on sustainability. The brand character will become more upbeat and relatable to suburban and city dwellers. The rebrand aims to make Mane 'n Tail feel innovative, luxurious, and contemporary rather than dull and average.

1. Research //Mane ‘n Tail
current logo // website // packaging //color palette //
http://manentail.com/about/

2. Target Market
Current //
The current target market for Mane ‘n Tail is women, varying in age from twenties to thirties, that are usually
from rural/country areas. The models used in photos on the website appear twenty to thirty years old, and
some photos appear to have a ‘coutnry’ vibe to them.
Rebrand //
The target market after the rebrand will still be women, but rather teens and women in their early twenties.
Typically these women want to grow their hair long quickly and care more about having longer hair than
older women. The focus on the product being used for horses will be removed.

3. POV
Currently, Mane ‘n Tail’s claim to fame is that their hair products can be used for both human and horse
hair. They also allude to the idea that the product helps hair grow longer. In order to make it feel more
contemporary and exciting, they should focus more on more sustainable, appealing packaging while
embracing the idea that the product makes your hair grow longer and stronger. The user base is
larger for human use than for horse use so there should definitely be more of a focus towards them.

4. Brand Character
In order to make Mane ‘n Tail feel like a more upbeat brand, there needs to be a sense of reliability
along with pleasing visual aesthetics. Currently, Mane ‘n Tail feels like a country farmer who just came
back from working in the field. In the rebrand, Mane ‘n Tail will become more relatable to girls and
women who live in suburbs and cities. It will become that
reliable friend who gets along with everyone.

5. Brand Description
Current //
Old
Dull
Average
Bland Packaging
Rebrand //
Contemporary
Sleek
Luxurious
Innovative
>
>
>
>

6. New Brand Character Narrative
Mane ‘n Tail is currently focused towards country life along with the dual use on both humans and horses.
Currently, the brand is dull and average with rather bland packaging. Mane ‘n Tail should be a more contem-
porary, up-beat brand in order to keep up with current beauty trends and other hair products. The brand
will focus more on becoming eco-friendly and innovative, while also looking sleek and contemporary. The
clean look will appeal to more customers, especially a youthful crowd.

7. Mood Board

8. Well-Seasoned Greatness
The Cheeseburger
Epic cheeseburgers come in all kinds of manifestations, but we want them in
and around our mouth no matter what. Slide those smashed patties with the
gently caramelized meat fat between a toasted brioche bun and pass it over.
You fall in love with the cheeseburger itself but the journey ain’t half bad either.
They’re the childhood friend that knows your highest highs and lowest lows.
They’ve been with you through thick and thin and they’re the best at keeping
secrets. Whether it’s dressed up or informal, cheeseburgers have your back.
Sometimes we lose sight of what really matters in life. There’s something to be
said for a gourmet brie and truffle burger paired with parmesan frites, but don’t
let that make you forget about the ol’ faithful with American cheddar and a
squishy bun. Lettuce remind you that cheeseburgers come in all forms -
bun intended.
Pop quiz: what’s the greatest thing to happen to your mind, body, and soul in
recent history? A cheeseburger, obviously. Cheeseburgers know that what you
want can also be what you need.
Raleway Regular
Proxima Nova Bold
BalboaPlus Primary

9. Well-Seasoned Greatness
The Cheeseburger
Epic cheeseburgers come in all kinds of manifestations, but we want them in and
around our mouth no matter what. Slide those smashed patties with the gently
caramelized meat fat between a toasted brioche bun and pass it over. You fall in
love with the cheeseburger itself but the journey ain’t half bad either.
They’re the childhood friend that knows your highest highs and lowest lows.
They’ve been with you through thick and thin and they’re the best at keeping
secrets. Whether it’s dressed up or informal, cheeseburgers have your back.
Sometimes we lose sight of what really matters in life. There’s something to be
said for a gourmet brie and truffle burger paired with parmesan frites, but don’t
let that make you forget about the ol’ faithful with American cheddar and a
squishy bun. Lettuce remind you that cheeseburgers come in all forms -
bun intended.
Pop quiz: what’s the greatest thing to happen to your mind, body, and soul in
recent history? A cheeseburger, obviously. Cheeseburgers know that what you
want can also be what you need.
Merriweather Sans Light
Merriweather Bold Italic
Montserrat Bold

10. Well-Seasoned Greatness
The Cheeseburger
Epic cheeseburgers come in all kinds of manifestations, but we want them in and
around our mouth no matter what. Slide those smashed patties with the gently car-
amelized meat fat between a toasted brioche bun and pass it over. You fall in love
with the cheeseburger itself but the journey ain’t half bad either.
They’re the childhood friend that knows your highest highs and lowest lows.
They’ve been with you through thick and thin and they’re the best at keeping
secrets. Whether it’s dressed up or informal, cheeseburgers have your back.
Sometimes we lose sight of what really matters in life. There’s something to be said
for a gourmet brie and truffle burger paired with parmesan frites, but don’t let that
make you forget about the ol’ faithful with American cheddar and a squishy bun.
Lettuce remind you that cheeseburgers come in all forms -
bun intended.
Pop quiz: what’s the greatest thing to happen to your mind, body, and soul in
recent history? A cheeseburger, obviously. Cheeseburgers know that what you
want can also be what you need.
Gadugi Regular
Futura PT Medium
Playfair Display Bold

11. Well-Seasoned Greatness
The Cheeseburger
Epic cheeseburgers come in all kinds of manifestations, but we want them in and
around our mouth no matter what. Slide those smashed patties with the gently car-
amelized meat fat between a toasted brioche bun and pass it over. You fall in love
with the cheeseburger itself but the journey ain’t half bad either.
They’re the childhood friend that knows your highest highs and lowest lows.
They’ve been with you through thick and thin and they’re the best at keeping
secrets. Whether it’s dressed up or informal, cheeseburgers have your back.
Sometimes we lose sight of what really matters in life. There’s something to be said
for a gourmet brie and truffle burger paired with parmesan frites, but don’t let that
make you forget about the ol’ faithful with American cheddar and a squishy bun.
Lettuce remind you that cheeseburgers come in all forms -
bun intended.
Pop quiz: what’s the greatest thing to happen to your mind, body, and soul in
recent history? A cheeseburger, obviously. Cheeseburgers know that what you
want can also be what you need.
Gadugi Regular
PT Sans Italic
Century Gothic Bold

12. Well-Seasoned Greatness
The Cheeseburger
Epic cheeseburgers come in all kinds of manifestations, but we want them in and
around our mouth no matter what. Slide those smashed patties with the gently
caramelized meat fat between a toasted brioche bun and pass it over. You fall in
love with the cheeseburger itself but the journey ain’t half bad either.
They’re the childhood friend that knows your highest highs and lowest lows.
They’ve been with you through thick and thin and they’re the best at keeping
secrets. Whether it’s dressed up or informal, cheeseburgers have your back.
Sometimes we lose sight of what really matters in life. There’s something to
be said for a gourmet brie and truffle burger paired with parmesan frites, but
don’t let that make you forget about the ol’ faithful with American cheddar and a
squishy bun. Lettuce remind you that cheeseburgers come in all forms -
bun intended.
Pop quiz: what’s the greatest thing to happen to your mind, body, and soul in
recent history? A cheeseburger, obviously. Cheeseburgers know that what you
want can also be what you need.
Open Sans Light
Open Sans Regular
Raleway Bold

13. Color Palette
Hex #85cfc6
R: 133
G: 207
B: 198
C: 47
M: 0
Y: 26
K: 0
Hex #f2eff1
R: 242
G: 239
B: 241
C: 4
M: 4
Y: 2
K: 0
Hex #f2878b
R: 242
G: 135
B: 135
C: 1
M: 59
Y: 33
K: 0
Hex #40a394
R: 64
G: 163
B: 148
C: 73
M: 15
Y: 49
K: 1
Hex #635d6d
R: 100
G: 94
B: 109
C: 62
M: 60
Y: 42
K: 18
Primary
Usedfor
text
Secondary
TertiaryPattern

14. Logo Sketches From Images

15. Digitized Logos

16. Digitized Logos

17. Logomark #1

18. Logomark #2

19. Logomark #3

20. Mane & Tail Lobster
Hughs
Bernadette
Caviar Dreams
Brother 1816
Mane & Tail
Mane ‘n Tail
Mane ‘n Tail
MANE & TAIL

21. Final Logomark & Logotype

22. Packaging Design Research

23. Packaging Design Sketches

24. Packaging Design Concept #1
Cap made from
thin, recyclable
aluminum
Package made
from cellulose
Squeezes all product out
of tube, once pushed up
the package

25. Packaging Design Concept #2
Scoop out the
product inside
the container
Sticker label on
top, that is water
resistant but also
compostable
Twist-off top
Slimmer center
for comfort
while holding
the container
https://www.purelabels.com/blog/tag/biodegradable

26. Style Guide Sketches