Motion graphic and nudge design proposal for my FA102C course.

1. FA 102c:
Behavior Design Research
& Proposal
Nudge Design for Healthy Choices • Elizabeth Ferraro

2. Identifying the Situation
• Unorganized refrigerator
• Healthy and unhealthy food mixed
Nudge Design for Healthy Choices • Elizabeth Ferraro

3. Documenting the Situation
Nudge Design for Healthy Choices • Elizabeth Ferraro
• Refrigerator at my
home with my family

4. Documenting the Situation
Nudge Design for Healthy Choices • Elizabeth Ferraro

5. Documenting the Situation
Nudge Design for Healthy Choices • Elizabeth Ferraro
Greek yogurt hidden
behind other foods
Wrapped doughnut
readily available
Top shelf of fridge

6. Documenting the Situation
Nudge Design for Healthy Choices • Elizabeth Ferraro

7. Documenting the Situation
Nudge Design for Healthy Choices • Elizabeth Ferraro
Bagged food blocks
fruits & vegetables
Most peaches are
not very visible
All of these fruits & vegetables are
in the bottom drawer of the fridge

8. Desired Outcome
• Make healthy food more easily visible
and accessible
Nudge Design for Healthy Choices • Elizabeth Ferraro

9. Design Tip
• “To encourage people to select a specific
option, make it the default; likewise to
discourage people from selecting an
option, don’t make it the default”
Nudge Design for Healthy Choices • Elizabeth Ferraro

10. Possible Solutions
• Healthier foods at an eye level so they are
easily grabbable (‘default option’)
• Color coated shelves to show the
healthy or unhealthy
Nudge Design for Healthy Choices • Elizabeth Ferraro

11. Example Solution
• Green = healthy
• Yellow = moderate
• Red = not healthy
Nudge Design for Healthy Choices • Elizabeth Ferraro

12. Logo
• “Opposite”
• Dutch • Tegenover
• Hawaiian • Ma Ke Alo
• Lithuanian • Priešingas
Nudge Design for Healthy Choices • Elizabeth Ferraro

13. Nudge Design for Healthy Choices • Elizabeth Ferraro
Dutch • Tegenover
Lithuanian • Priešingas
Hawaiian • Ma Ke Alo

14. Logo
Nudge Design for Healthy Choices • Elizabeth Ferraro

15. Logo Naming
• Tegenover
• Priesingas
• Ma Ke Alo
Tesingo
Nudge Design for Healthy Choices • Elizabeth Ferraro

16. Background Video Research
Dalberg Design
https://urbantechbets.org/
Nudge Design for Healthy Choices • Elizabeth Ferraro
DeZeen
https://www.dezeen.com/2015/11/18/ikea-space10-research-exhibition-
copenhagen-innovation-lab-sustainable-living/

17. Background Video Research
Frog Design
https://www.frogdesign.com/work/rambus-iot-vision-prototypes
Nudge Design for Healthy Choices • Elizabeth Ferraro
Frog Design
https://www.frogdesign.com/work/waytap-beverage-experience

18. Background Video Research
IDEO
https://www.ideo.org/
Nudge Design for Healthy Choices • Elizabeth Ferraro
IDEO
https://www.ideo.com/case-study/designing-the-levis-commuter-
trucker-jacket-with-jacquard-by-google

19. Background Video Research, Video Stills
Nudge Design for Healthy Choices • Elizabeth Ferraro
https://www.youtube.com/watch?v=Ib5OJxRcgsY
(Harry Potter and the Half Blood Prince)

20. Background Video Research, Video Stills
Nudge Design for Healthy Choices • Elizabeth Ferraro
https://www.youtube.com/watch?v=jM3dRKpRots
(Harry Potter and Deathly Hallows Part 2)

21. Storyboard, Version 1
Nudge Design for Healthy Choices • Elizabeth Ferraro

22. Storyboard, Version 2
Nudge Design for Healthy Choices • Elizabeth Ferraro

23. Storyboard, Version 3
Nudge Design for Healthy Choices • Elizabeth Ferraro

24. Sound Design
Nudge Design for Healthy Choices • Elizabeth Ferraro

25. Motion Graphic Video, Simple
Nudge Design for Healthy Choices • Elizabeth Ferraro
https://www.youtube.com/watch?v=xL0VouTiSrQ

26. Motion Graphic Video, Complex
Nudge Design for Healthy Choices • Elizabeth Ferraro
https://www.youtube.com/watch?v=6UWygUTMz8g