The digital strategy document discusses Alienware's strategy to target gamers aged 15-25 interested in high-performance products. It focuses on optimizing their website and using search engine optimization, social media advertising, and mobile versions to engage customers digitally. Inbound marketing tactics include hosting gaming events, publishing performance tests and blog posts about new products and configurations.

1. Alienware
Menglei Xuan
A49236021

2. Digital Strategy
The main idea in this digital strategy is to focus on the digital scope of the potential customers of the
products that are produced by the company. The first area of focus is the company’s website.
Buying decisions of most customers are influenced by branded websites. This can be achieved through
websites that are not over-built, that are not over-designed, and that have a blog engines within the site.

3. Target Group
People from age 15-25
People who is looking for high-performance
Game Players

4. Search Engine Optimization
Keyword searching :
Alienware:
Keywords are short and clear. People can easily find their website by searching “Alienware”.
Slog:
“Getting lost isn’t the problem. It’s the goal”.

5. Social Media Advertising
Alienware use different social media to contact with their consumers. Audiences
can easily to find what they want. If audience looking for newest product they
can find it on Instagram. If audience look for Alienware’s event or technical
support they can easily contact with Alienware support team by using twitter or
Facebook .

6. Social Media
Facebook: largest number of users Instagram: Post picture about new version
of laptop or desktop.
Twitter: Show the event that connect with
Alienware’s product.

7. Mobile Version
Alienware provide mobile version for
people who is looking for Alienware
by using mobile phone.
Almost same as desktop version on
computer.

8. Digital Strategy
A digital business strategy refers to the
strategic framework that is followed in the
creation and optimization of a corporation’s
digital business model.
Refers to the tactical plan that a company
uses to engage with its customers mainly in
the available digital environments.

9. Inbound Marketing
Content Offers
1. Hold a game event with Alienware’s products.
2. Performance Testing by using Alienware’s computer and other brands.
Blog Posts
1. Post new version computers. List what Computer Configuration this laptop has.
2. Post video or picture to show the new computer that just released.

10. Thank you for your time!