Korean Air Presentation

4. Measuring Performance
Key indicators are view counts, reach, and
impressions by all electronic devices
Use multiple social networking platforms and keyword
advertisement as main source to increase brand
awareness
Google Adwords
 Pay-Per-Click
 $30 Million Budget
 $82,191.78/day

6. Reaching Audience
 Social Networking
 SEO
 Word-of-Mouth
 Blogging
 Social Media
 Social Media Page
 Advertisements in famous travel
agencies
 Expedia, Hotwire, KAYAK