This document discusses key performance indicators for measuring brand awareness including view counts, reach and impressions across devices. It recommends using multiple social media platforms and keyword advertising as the main sources to increase awareness, with a $30 million Google Adwords budget averaging $82,191.78 in spending per day. Audience is reached through social networking, SEO, word-of-mouth, blogging, social media pages, and advertisements in major travel agencies like Expedia, Hotwire and KAYAK.

4. Measuring Performance
Key indicators are view counts, reach, and
impressions by all electronic devices
Use multiple social networking platforms and keyword
advertisement as main source to increase brand
awareness
Google Adwords
 Pay-Per-Click
 $30 Million Budget
 $82,191.78/day

6. Reaching Audience
 Social Networking
 SEO
 Word-of-Mouth
 Blogging
 Social Media
 Social Media Page
 Advertisements in famous travel
agencies
 Expedia, Hotwire, KAYAK