Education in linguistic

1. German Applied Linguistics
Master of Arts
in German
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3. Table of contents
Jargon and slang
How do people actually speak?
Language is a living thing
Idioms
Full sentences from popular culture
whose meaning is not literal
Advanced expressions
With a bit of practice, you’ll sound
like a native speaker
Assignment
Putting things into practice is the
best way to learn
01 02
03 04

4. Introduction
Language proficiency is highly valued in
today’s global job market, offering
opportunities in fields such as
international relations, translation and
interpretation, education, business,
tourism, and more. So, studying foreign
languages enriches personal growth,
fosters empathy and opens a lot of doors
when it comes to finding a job
Studying foreign languages offers a
unique opportunity to develop linguistic
proficiency, cultural understanding, and a
global perspective. There are many
languages and cultures all around the
world, so it becomes an enriching
experience as you learn about other
countries, how they speak and how
language and culture are intertwined

5. Jargon and slang
Casual speech is what you’ll mostly hear in your everyday life
01

6. Textbook speech won’t
get you far
The way everyone speaks in their daily lives is
quite different from the one you’ll find in textbooks:
● Jargon is not static and can evolve over time.
New terms may emerge due to advancements
in technology or shifts in societal norms
● Slang refers to informal words, phrases, and
expressions that are often associated with a
particular social group or subculture
● Their rapid evolving nature is the challenge
that learners of a particular language face

7. Rhetorical devices
Advanced expressions
Idioms
Phrases or expressions that have a
figurative meaning far from the literal one
Parallelism, repetition or alliteration are just
some examples of this category
Proverbs
These are short, traditional sayings that
convey a moral or practical lesson in a
concise manner
Colloquialisms
Add a sense of familiarity and authenticity,
especially in a specific region or community
Neologisms
Recently-coined words that have found
their way into mainstream language
Figurative language
Words or expressions that create imagery,
usually in the form of metaphors or similes

8. Now we’re
talking!

9. Language is a living, breathing entity, not confined to the pages of a
textbook—embrace the beauty of casual everyday speech

10. Percentage of the world’s population that knows at least two languages
~43%

11. Colleges with specialization in linguistics
USA
India
Brazil
Princeton University, Harvard
University, Stanford University
Jawaharlal Nehru University,
University of Delhi
University of São Paulo, Federal
University of Minas Gerais

12. Most studied foreign languages
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Mandarin
Spanish
French
English

13. Learning a foreign language, step by step
Set clear goals
Choose the
right resources
Establish a
study routine
Focus on
vocabulary and
grammar
Practice
listening and
speaking
Read and write
regularly
Carry out
cultural
immersion
Embrace
mistakes and
stay motivated

14. Real-life applications of language learning
Real-life
applications
1.
3.
5.
2.
4.
6.
Translation
Language
teaching
Academic
research
Tourism
Public
relations
Immigration
services
7. 8.
Journalism Diplomacy

15. Some recommendations
Audiovisual content
Contrary to popular belief, watching movies, TV shows, and
listening to music in the target language can be beneficial
when it comes to learning that language. It helps your
senses get used to it, and offers a way to experience actual
casual speech found in everyday situations
Persistence beats resistance
Dedicate regular time each day or week to practice the
language. Try to make language learning a part of your
daily routine, whether it’s through flashcards, reading,
writing, or listening exercises

16. Rubric
Criteria Excellent (4) Good (3) Basic (2) Limited (1)
Language
proficiency
Accurate, fluent, and
articulate language
use
Effective
communication with
minor errors
Basic skills with
frequent errors
Struggles with basic
skills; significant
errors hinder
Cultural
awareness
Deep understanding,
integrates cultural
nuances
Shows awareness,
attempts to integrate
cultural elements
Some awareness,
may misunderstand
cultural aspects
Lacks awareness;
misunderstands
cultural references
Communication
skills
Fluent and meaningful
communication;
effective expression
Clear communication,
occasional hesitations,
sustains conversations
Struggles to
communicate,
frequent pauses
Ineffective
communication;
struggles to convey
Task completion
Consistently
completes tasks with
accuracy and detail
Generally completes
tasks accurately with
occasional errors
Struggles with
accuracy, frequent
errors
Difficulty completing
tasks; incomplete or
inaccurate responses

17. Assignment brief
This unit aims to develop students’ understanding
of language diversity and effective communication
across various contexts. Students will explore the
significance of multilingualism and its impact on
global communication.
Abstract of the unit
This assignment aims to investigate linguistic
patterns, assess their influence on contemporary
society, and cultivate students’ abilities in
researching and critically reflecting on the
importance of linguistic comprehension
Assignment brief
Course Foreign Language
Unit
Language and
Communication Studies
Project title
Multilingual
Communication
Portfolio
Tutor Dr. Tutor
Start date MM/DD/YYYY
Deadline MM/DD/YYYY

18. Case study
This case study explores communication challenges in a culturally diverse multinational
corporation. The goal is to identify and address barriers, fostering cross-cultural understanding
and improving collaboration within the workforce
Instructions
● Cultural assessment : Conduct interviews and surveys to understand cultural influences
on communication. Identify key factors affecting communication styles and decision-making
● Training programs: Implement cross-cultural communication training for all levels. Focus
on sensitivity, effective strategies, and creating a collaborative environment
● Tech integration: Implement communication tools for cross-cultural collaboration.
Evaluate effectiveness in bridging gaps and enhancing information flow
● Feedback mechanism: Establish a feedback system to gather insights from employees.
Regularly assess feedback, identify trends, and make informed adjustments

19. Conclusions
Languages are
enriching
Languages have the
power to bridge gaps,
foster connections, and
open doors to new worlds
Cultural
understanding
Language is intricately
tied to culture. By learning
a new language, you gain
insights into the customs,
traditions, and values of
the people who speak it
Access to
literature and art
Languages provide
access to a vast array of
literature, poetry, and
artistic expressions
beyond your own country

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