Guy Clapperton: Show Me The Money: A Sanity Check For Monetizing Community
Show me the money
I have over 4.5K followers
• And they’ve all sent me £7.50!
• I have £33,750
• New car, deposit on a house..?
That was, of course, a fib
So what are we all doing on social
Social is sharing
• Twitter links
• Facebook links
• Buzz links (just kidding…)
• Music links through Ping, Blip.fm etc.
Social is influencing
• Facebook claimed 50% of its active users use
its site every day
• 35m FB users upgrade their status every day
• There were 27.3m Tweets every day by the
end of 2009
Social is not making money
• Let’s exclude the leisure use
• Paid-for newspapers available for nothing
• Murdoch derided for Times Paywall
Think about it…
• Facebook slated every time it tries to
monetise user info
• Twitter claims to be about to sell ads but isn’t
yet making a profit
• Users being trained to expect stuff for
Stuff you can have for free
• Google Docs
• Buzz (again, a few people
• Office automation
• Photo storage
• Social networks
• Business networks
Nobody wants to pay for
So where does this become
• Stuff costs
• Food, mortgage isn’t free
Influence v profit
It has become entirely possible to be very
influential on Twitter etc. without making any
profit whatsoever. There are online
measurements available. Free, of course.
• Much derided
• “Murdoch will lose influence”
• But is a tenth as many paying users a bad
• How does this work?
• Where do we complain?
• Where’s the money for innovation?