Final Paper The final paper will demonstrate the students’ ability to assimilate, synthesize, and apply the concepts of management information systems; specifically systems analysis, system design, system development, and systems maintenance. The video case is a factual presentation of McGraw-Hill/Irwin’s PRIMIS Information System.  Focus of the Final Paper You will need to review the case questions prior to watching McGraw-Hill MIS Video Case: Primis. You may need to install QuickTime or another media player to watch the videos. You must use critical thinking skills to assimilate and synthesize course concepts that apply to the case questions below. Specific concepts and vocabulary from the course must be integrated into your responses, demonstrating a clear understanding of management information systems vernacular as it applies to each case question. Final Paper Structure Analysis Describe the kinds of questions McGraw-Hill might have asked as part of determining the feasibility of the Primis idea. Be sure to address the needs of the organization, end users (sales representatives, faculty, and students), IT specialists, and the groups involved in producing the finished custom books.  Assess the likelihood of implementing the system given the information the team had at the time. Justify why, or why not. Design Process engineering is the design of business processes to achieve competitive advantage in cost, quality, speed, and service. Evaluate which advantages were driving the development of the Primis system for McGraw-Hill.  Business customers must perceive that products/services are solutions to their problems. Describe how the Primis system design kept this objective in mind. System Development Assess whether the prototyping would have helped the Primis team. Justify why or why not.  Conclude why it was important to consider the relationship of Primis to back-end systems at McGraw-Hill.  If you were the project manager for Primis, explain and defend what would you have done differently. Maintenance Part of system maintenance is managing the growing volume of content in the Primis database. Explain the criteria you might use for determining content to add to the database. Since many print textbooks are revised every few years, describe how this process would affect contents in the Primis database. Writing the Final Paper The Final Paper: Must be 10- to- 12 double-spaced pages in length (not including the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center. Must include a title page with the following: Title of paper Student’s name Course name and number Instructor’s name Date submitted Must begin with an introductory paragraph that has a succinct thesis statement. Must address the topic of the paper with critical thought. Must end with a conclusion that reaffirms your thesis. Must use at least three scholarly sources, including a minimum of one from the Ashfor ...

1. Final Paper
The final paper will demonstrate the students’ ability to
assimilate, synthesize, and apply the concepts of management
information systems; specifically systems analysis, system
design, system development, and systems maintenance. The
video case is a factual presentation of McGraw-Hill/Irwin’s
PRIMIS Information System.
Focus of the Final Paper
You will need to review the case questions prior to watching
McGraw-Hill MIS Video Case: Primis. You may need to install
QuickTime or another media player to watch the videos.
You must use critical thinking skills to assimilate and
synthesize course concepts that apply to the case questions
below. Specific concepts and vocabulary from the course must
be integrated into your responses, demonstrating a clear
understanding of management information systems vernacular
as it applies to each case question.
Final Paper
Structure
Analysis
Describe the kinds of questions McGraw-Hill might have asked
as part of determining the feasibility of the Primis idea. Be sure
to address the needs of the organization, end users (sales
representatives, faculty, and students), IT specialists, and the

2. groups involved in producing the finished custom books.
Assess the likelihood of implementing the system given the
information the team had at the time. Justify why, or why not.
Design
Process engineering is the design of business processes to
achieve competitive advantage in cost, quality, speed, and
service.
Evaluate which advantages were driving the development of the
Primis system for McGraw-Hill.
Business customers must perceive that products/services are
solutions to their problems. Describe how the Primis system
design kept this objective in mind.
System Development
Assess whether the prototyping would have helped the Primis
team. Justify why or why not.
Conclude why it was important to consider the relationship of
Primis to back-end systems at McGraw-Hill.
If you were the project manager for Primis, explain and defend
what would you have done differently.
Maintenance
Part of system maintenance is managing the growing volume of
content in the Primis database. Explain the criteria you might
use for determining content to add to the database. Since many
print textbooks are revised every few years, describe how this
process would affect contents in the Primis database.
Writing the Final Paper
The Final Paper:

3. Must be 10- to- 12 double-spaced pages in length (not including
the title and reference pages) and formatted according to APA
style as outlined in the Ashford Writing Center.
Must include a title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must begin with an introductory paragraph that has a succinct
thesis statement.
Must address the topic of the paper with critical thought.
Must end with a conclusion that reaffirms your thesis.
Must use at least three scholarly sources, including a minimum
of one from the Ashford University Library, in addition to the
text.
Must document all sources in APA style as outlined in the
Ashford Writing Center.
Must include a separate reference page that is formatted
according to APA style as outlined in the Ashford Writing
Center.
Carefully review the
Grading Rubric
for the criteria that will be used to evaluate your assignment.
Reference:
O’Brien, J.A. & Marakas, G.M. (2011). Management
Information Systems (10th ed.). New
York, NY: McGraw-Hill/Irwin. ISBN: 978-0-07-337681-3
Grading Rubric

4. Total Possible Score
: 25.00
Describes the Kinds of Questions McGraw-Hill Might Have
Asked as Part of Determining the Feasibility of the Primis Idea
Total: 2.00
Distinguished - Completely describes the kinds of questions that
McGraw-Hill might ask as part of determining the feasibility of
the Primis idea and thoroughly addresses the needs of the
organization, end users, IT specialists, and the groups involved
in producing the finished custom books.
Proficient - Describes the kinds of questions that McGraw-Hill
might ask as part of determining the feasibility of the Primis
idea and addresses the needs of the organization, end users, IT
specialists, and the groups involved in producing the finished
custom books. Minor details are missing.
Basic - Partially describes the kinds of questions that McGraw-
Hill might ask as part of determining the feasibility of the
Primis idea and somewhat addresses the needs of the
organization, end users, IT specialists, and the groups involved
in producing the finished custom books. Relevant details are
missing.
Below Expectations - Attempts to describe the kinds of
questions that McGraw-Hill might ask as part of determining
the feasibility of the Primis idea; however, may not address the
needs of the organization, end users, IT specialists, and the
groups involved in producing the finished custom books and
significant details are missing.
Non-Performance - The description of the kinds of questions

5. that McGraw-Hill might ask as part of determining the
feasibility of the Primis idea is either nonexistent or lacks the
components described in the assignment instructions.
Assesses the Likelihood of Implementing the System Given the
Information and Justifies Why, Or Why Not
Total: 2.00
Distinguished - Thoroughly assesses the likelihood of
implementing the system given the information the team had at
the time and presents a well-crafted, logical justification.
Proficient - Assesses the likelihood of implementing the system
given the information the team had at the time and presents a
justification. The assessment or the justification is slightly
underdeveloped.
Basic - Partially assesses the likelihood of implementing the
system given the information the team had at the time and
presents a limited justification. The assessment or justification
is underdeveloped.
Below Expectations - Attempts to assess the likelihood of
implementing the system given the information the team had at
the time and present a justification; however, the assessment
and the justification are significantly underdeveloped.
Non-Performance - The assessment of the likelihood of
implementing the system given the information the team had at
the time and the justification are either nonexistent or lack the
components described in the assignment instructions.

6. Evaluates Which Advantages Were Driving the Development of
the Primis System for McGraw-Hill
Total: 2.50
Distinguished - Provides a comprehensive evaluation of which
advantages were driving the development of the Primis system
for McGraw-Hill. Effectively applies vocabulary and course
concepts from the text and/or additional professional or
scholarly sources.
Proficient - Provides an evaluation of which advantages were
driving the development of the Primis system for McGraw-Hill.
Applies vocabulary and course concepts from the text and/or
additional professional or scholarly sources, but minor details
are missing.
Basic - Provides a limited evaluation of which advantages were
driving the development of the Primis system for McGraw-Hill.
Partially applies vocabulary and course concepts from the text
and/or additional professional or scholarly sources, and relevant
details are missing.
Below Expectations - Attempts to provide an evaluation of
which advantages were driving the development of the Primis
system for McGraw-Hill; however, vocabulary and course
concepts from the text and/or additional professional or
scholarly sources are not applied, and significant details are
missing.
Non-Performance - The evaluation of which advantages were
driving the development of the Primis for McGraw-Hill is either
nonexistent or lacks the components described in the assignment
instructions.

7. Describes How the Primis System Design Managed Customer
Perceptions
Total: 3.00
Distinguished - Thoroughly describes how the Primis system
design managed customer perceptions that products or services
are solutions to their problems.
Proficient - Describes how the Primis system design managed
customer perceptions that products or services are solutions to
their problems. Minor details are missing.
Basic - Vaguely describes how the Primis system design
managed customer perceptions that products or services are
solutions to their problems. Relevant details are missing.
Below Expectations - Attempts to describe how the Primis
system design managed customer perceptions that products or
services are solutions to their problems; however, significant
details are missing.
Non-Performance - The description of how the Primis system
design managed customer perceptions that products/services are
solutions to their problems is either nonexistent or lacks the
components described in the assignment instructions.
Assesses Whether the Prototyping Would Have Helped the
Primis Team and Justifies Why Or Why Not
Total: 2.50

8. Distinguished - Provides an accurate and comprehensive
assessment of whether prototyping would have helped the
Primis team and crafts an effective justification that supports
the assessment.
Proficient - Provides an assessment of whether prototyping
would have helped the Primis team and crafts a justification that
supports the assessment. Minor details from the assessment or
justification are either missing or inaccurate.
Basic - Provides a partial assessment of whether prototyping
would have helped the Primis team and crafts a limited
justification that supports the assessment. Relevant details from
the assessment or justification are missing and/or inaccurate.
Below Expectations - Attempts to provide an assessment of
whether prototyping would have helped the Primis team and
craft a justification that supports the assessment; however,
significant details from the assessment and justification are
missing and inaccurate.
Non-Performance - The assessment of whether prototyping
would have helped the Primis team and the justification for the
response are either nonexistent or lack the components
described in the assignment instructions.
Concludes Why It Was Important to Consider the Relationship
of Primis to Back-End Systems at McGraw-Hill
Total: 2.50
Distinguished - Offers a comprehensive conclusion of why it
was important to consider the relationship of Primis to other
back-end systems at McGraw-Hill. Effectively applies

9. vocabulary and course concepts from the text and/or additional
scholarly or professional sources.
Proficient - Offers a conclusion of why it was important to
consider the relationship of Primis to other back-end systems at
McGraw-Hill. Applies vocabulary and course concepts from the
text and/or additional scholarly or professional sources, but
minor details are missing.
Basic - Offers a partial conclusion of why it was important to
consider the relationship of Primis to other back-end systems at
McGraw-Hill. Somewhat applies vocabulary and course
concepts from the text and/or additional scholarly or
professional sources, and relevant details are missing.
Below Expectations - Attempts to offer a conclusion of why it
was important to consider the relationship of Primis to other
back-end systems at McGraw-Hill; however, vocabulary and
course concepts from the text and/or additional scholarly or
professional sources are not applied, and significant details are
missing.
Non-Performance - The conclusion of why it was important to
consider the relationship of Primis to other bank-end systems at
McGraw-Hill is either nonexistent or lacks the components
described in the assignment instructions.
Explains and Defends What One Would Have Been Done
Differently as the Project Manager for Primis
Total: 3.00
Distinguished - Clearly and comprehensively explains and
defends what would have been done differently as the project

10. manager for Primis.
Proficient - Explains and defends what would have been done
differently as the project manager for Primis. The explanation
or defense is either unclear or missing minor details.
Basic - Vaguely explains and defends what would have been
done differently as the project manager for Primis. The
explanation or defense is unclear and/or missing relevant
details.
Below Expectations - Attempts to explain and defend what
would been have done differently as the project manager for
Primis; however, the explanation and defense are unclear, and
significant details are missing.
Non-Performance - The explanation and defense of what would
have been done differently as the project manager for Primis are
either nonexistent or lack the components described in the
assignment instructions.
Explains Criteria For Determining Content to Add to the
Database and Describes How Revising Textbooks Every Few
Years Would Affect Contents in the Primis Database
Total: 2.50
Distinguished - Thoroughly explains the criteria for determining
content to add to the database and clearly describes how
revising textbooks every few years would affect the contents in
the Primis database.
Proficient - Explains the criteria for determining content to add
to the database and describes how revising textbooks every few

11. years would affect the contents in the Primis database. The
explanation or description is unclear or missing minor elements.
Basic - Briefly explains the criteria for determining content to
add to the database and/or minimally describes how revising
textbooks every few years would affect the contents in the
Primis database. The explanation or description is unclear
and/or missing relevant elements.
Below Expectations - Attempts to explain the criteria for
determining content to add to the database and describe how
revising textbooks every few years would affect the contents in
the Primis database; however, the explanation and description
are unclear and missing significant elements.
Non-Performance - The explanation of the criteria for
determining content to add to the database and the description
of how revising textbooks every few years would affect the
contents in the Primis database are either nonexistent or lack
the components described in the assignment instructions.
Organization: Introduction, Thesis Statement and Conclusion
Total: 1.50
Distinguished - The paper is logically organized with a well-
written introduction, thesis statement, and conclusion.
Proficient - The paper is logically organized with an
introduction, thesis statement, and conclusion. One of these
requires improvement.
Basic - The paper is organized with an introduction, thesis
statement, and conclusion. One or more of the introduction,

12. thesis statement, and/or conclusion require improvement.
Below Expectations - The paper is loosely organized with an
introduction, thesis statement, and conclusion. The introduction,
thesis statement, and/or conclusion require much improvement.
Non-Performance - The introduction, thesis statement, and
conclusion are either nonexistent or lack the components
described in the assignment instructions.
Creative Thinking: Solving Problems
Total: 0.50
Distinguished - Develops a logical, consistent plan to solve a
problem, identifies consequences of the solution, and can
clearly communicate the reason for choosing the solution.
Proficient - Carefully chooses among alternatives, and develops
a logical, consistent approach to problem solving.
Basic - Takes into account and eliminates less acceptable
approaches to problem solving.
Below Expectations - Takes into account a single approach and
uses the approach to problem solving.
Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.
Critical Thinking: Explanation of Issues

13. Total: 0.25
Distinguished - Clearly and comprehensively explains in detail
the issue to be considered, delivering all relevant information
necessary for a full understanding.
Proficient - Clearly explains in detail the issue to be considered,
delivering enough relevant information for an adequate
understanding.
Basic - Briefly recognizes the issue to be considered, delivering
minimal information for a basic understanding.
Below Expectations - Briefly recognizes the issue to be
considered, but may not deliver additional information
necessary for a basic understanding.
Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.
Integrative Learning: Connections to Discipline
Total: 0.25
Distinguished - Autonomously synthesizes or draws conclusions
by combining examples, facts, or theories from multiple
disciplines.
Proficient - Autonomously correlates examples, facts, or
theories from multiple disciplines.
Basic - Attempts to correlate examples, facts, or theories from
multiple disciplines.

14. Below Expectations - When prompted, displays inconsistent
examples, facts, or theories from multiple disciplines.
Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.
Written Communication: Control of Syntax and Mechanics
Total: 0.63
Distinguished - Displays meticulous comprehension and
organization of syntax and mechanics, such as spelling and
grammar. Written work contains no errors, and is very easy to
understand.
Proficient - Displays comprehension and organization of syntax
and mechanics, such as spelling and grammar. Written work
contains only a few minor errors, and is mostly easy to
understand.
Basic - Displays basic comprehension of syntax and mechanics,
such as spelling and grammar. Written work contains a few
errors, which may slightly distract the reader.
Below Expectations - Fails to display basic comprehension of
syntax or mechanics, such as spelling and grammar. Written
work contains major errors, which distract the reader.
Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.
APA Formatting

15. Total: 0.63
Distinguished - Accurately uses APA formatting consistently
throughout the paper, title page, and reference page.
Proficient - Exhibits APA formatting throughout the paper.
However, layout contains a few minor errors.
Basic - Exhibits basic knowledge of APA formatting throughout
the paper. However, layout does not meet all APA requirements.
Below Expectations - Fails to exhibit basic knowledge of APA
formatting. There are frequent errors, making the layout
difficult to distinguish as APA.
Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.
Page Requirement
Total: 0.62
Distinguished - The length of the paper is equivalent to the
required number of correctly formatted pages.
Proficient - The length of the paper is nearly equivalent to the
required number of correctly formatted pages.
Basic - The length of the paper is equivalent to at least three
quarters of the required number of correctly formatted pages.
Below Expectations - The length of the paper is equivalent to at
least one half of the required number of correctly formatted

16. pages.
Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.
Resource Requirement
Total: 0.62
Distinguished - Uses more than the required number of
scholarly sources, providing compelling evidence to support
ideas. All sources on the reference page are used and cited
correctly within the body of the assignment.
Proficient - Uses required number of scholarly sources to
support ideas. All sources on the reference page are used and
cited correctly within the body of the assignment.
Basic - Uses less than the required number of sources to support
ideas. Some sources may not be scholarly. Most sources on the
reference page are used within the body of the assignment.
Citations may not be formatted correctly.
Below Expectations - Uses inadequate number of sources that
provide little or no support for ideas. Sources used may not be
scholarly. Most sources on the reference page are not used
within the body of the assignment. Citations are not formatted
correctly.
Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.
NOTE: PLEASE DO ALL 100% ORIGINAL WORK, NO
REUSED PAPERS, NO RECYCLED PAPERS. MY

17. INSTRUCTOR IN THIS CLASS HAS A STRICK PLAGARISM
POLICY.