This document provides an analysis and recommendations for Enthuse, a global healthcare company, to expand its portfolio and launch a new knee replacement product. It recommends that Enthuse develop the product in-house with orthopedic consultants, price it at $4500, implement a premium marketing strategy targeting various healthcare stakeholders, use a direct sales force, and maintain an in-house supply chain. The analysis finds this option would increase Enthuse's market share from 19% to 21.4% while providing the highest financial returns.
Conducted numerous valuation methodologies and thorough research for Steinkeller Solutions, a highly specialized staffing firm focused on Life Sciences, Technologies, Healthcare IT, and Energy. Assessed Bloomberg data, company financials, and company strategy to make an informed strategic sale recommendation to a sponsor to William Blair bankers.
Conducted numerous valuation methodologies and thorough research for Steinkeller Solutions, a highly specialized staffing firm focused on Life Sciences, Technologies, Healthcare IT, and Energy. Assessed Bloomberg data, company financials, and company strategy to make an informed strategic sale recommendation to a sponsor to William Blair bankers.
International Business Report: How U.S. manufacturing, retail stack upGrant Thornton LLP
The latest Grant Thornton International Business Report (IBR) shows an overall optimistic view of the U.S. economy. But a closer look at two of the country’s iconic industries reveals a different story. A poster child for America’s economic rebound, manufacturing basks in a positive outlook and robust demand. Meanwhile, retail struggles under the weight of its brick-and-mortar legacy and fickle consumers. This infographic compares manufacturing and retail data from the IBR report and captures two different views of the near-term economic future. More at http://gt-us.co/1nTFsGC
The key findings from the 2015 manufacturing trends survey shaping the food and beverage industry this year and tips for riding the optimism wave in a balanced, effective way.
The Signature Designer Is A Company Whose Vision Is To Provide Head To Toe Makeover Designing For Their Clients With The Unique Photography For Every Occasion. If We Talk About Makeover Styling So Signature Touch Is Having A Team Of Make Over Designer, Which Belongs To Well Branded Salons Like Lakme, Gitanjali, Affinity, Looks, Vlcc, Ambika Pillai & Tony & Guy, As Well As Media Houses Like Bindass, Doordarshion, Noida Film City, Boolywood.
Make Over Is Incomplete Without His Twin Sisters, “Wardrobe & Jewellery Designing” Do Not Shock, Yes Make Over Is All About Head To Toe. In Order To Gaining This Make Up, Wardrobe & Jewellery Designer Were Needed. Who Provide Custom Made Make Over Solutions. If We Talk About Wardrobe Designing, Signature Designer Provide Their Clients Well Versified & Diversified Wardrobe Designer Who Provide Custom Made Wardrobe Solution To Their Clients. As We All Know “A Great Wardrobe Design Made You To Remember What Is Beautiful About You”
The Signature Designer Is An Online Marketplace Of Curetted Fine Jewellery From Designers Across The India Only For You. We Are A Platform For Jewellery Lovers Seeking Modern, Contemporary Or Classic Designs With A Personal Touch. You Can Shop From Our Ready-To-Wear Designer Collection Or Customise Our Designs To Suit Your Personal Style. Seeking Design Excellence And Integrity, Variety And Style, We Have Assembled The Best In Jewellery Designs From Innovative Designers Around The India. Wearer. Our Jewellery Complements As Well As Compliments The Wearer, And Yet It Stands Part. Signature’s Designs Encompass Every Occasion From A Wedding To A Dinner Or A Cocktail Or To Simply Everyday Jewellery. We Bejewels Everyone From A Bride To A Lady Of Mature.
As We All Know In Order To Keep A Beautiful Memory Of Your Make Over All Of Your Lifetime, A Perfect Click Is Required, On This Note Signature Designer Provide A Team Of Best PHOTOGRAPHERS, Who Were Well Versed In Fashion, Beauty, Wedding, Family, Product & Architectural Photography. Photography’s Main Component Is Perception. Perspective Can Be Different For The Same Subject And It Makes All The Difference.
Sugar sweetened beverages (SSBs) were once seen as harmless indulgences, but are now falling from grace as ASEAN struggles with rising diabetes and obesity figures.
Read how sugar taxes in ASEAN markets are impacting CPG companies and what options exist to protect their bottom line.
Pricing has always been the focal point of any discussion, we all love to discuss what a product should be priced at and make judgments based on pricing.
Our latest biopharma-partnering survey highlights the qualities that sell-side companies are looking for in a licensing partner and ranks the industry’s top-tier partners.
View our infographic for highlights from the survey: http://on.bcg.com/14BlGJ8.
Powerpoint development by Yuner Teh
Team: Salvatore D'Elia, Emilie Demichele, Jacopo Solimene, Giacomo Barletta, Yuner Teh
2nd Place, conducted market research of attitudes towards salon hair products, analyzing results and creating a Hair Book to increase belief in efficacy and reduce trial barrier, designed 20 and 15 slide deliverables.
International Business Report: How U.S. manufacturing, retail stack upGrant Thornton LLP
The latest Grant Thornton International Business Report (IBR) shows an overall optimistic view of the U.S. economy. But a closer look at two of the country’s iconic industries reveals a different story. A poster child for America’s economic rebound, manufacturing basks in a positive outlook and robust demand. Meanwhile, retail struggles under the weight of its brick-and-mortar legacy and fickle consumers. This infographic compares manufacturing and retail data from the IBR report and captures two different views of the near-term economic future. More at http://gt-us.co/1nTFsGC
The key findings from the 2015 manufacturing trends survey shaping the food and beverage industry this year and tips for riding the optimism wave in a balanced, effective way.
The Signature Designer Is A Company Whose Vision Is To Provide Head To Toe Makeover Designing For Their Clients With The Unique Photography For Every Occasion. If We Talk About Makeover Styling So Signature Touch Is Having A Team Of Make Over Designer, Which Belongs To Well Branded Salons Like Lakme, Gitanjali, Affinity, Looks, Vlcc, Ambika Pillai & Tony & Guy, As Well As Media Houses Like Bindass, Doordarshion, Noida Film City, Boolywood.
Make Over Is Incomplete Without His Twin Sisters, “Wardrobe & Jewellery Designing” Do Not Shock, Yes Make Over Is All About Head To Toe. In Order To Gaining This Make Up, Wardrobe & Jewellery Designer Were Needed. Who Provide Custom Made Make Over Solutions. If We Talk About Wardrobe Designing, Signature Designer Provide Their Clients Well Versified & Diversified Wardrobe Designer Who Provide Custom Made Wardrobe Solution To Their Clients. As We All Know “A Great Wardrobe Design Made You To Remember What Is Beautiful About You”
The Signature Designer Is An Online Marketplace Of Curetted Fine Jewellery From Designers Across The India Only For You. We Are A Platform For Jewellery Lovers Seeking Modern, Contemporary Or Classic Designs With A Personal Touch. You Can Shop From Our Ready-To-Wear Designer Collection Or Customise Our Designs To Suit Your Personal Style. Seeking Design Excellence And Integrity, Variety And Style, We Have Assembled The Best In Jewellery Designs From Innovative Designers Around The India. Wearer. Our Jewellery Complements As Well As Compliments The Wearer, And Yet It Stands Part. Signature’s Designs Encompass Every Occasion From A Wedding To A Dinner Or A Cocktail Or To Simply Everyday Jewellery. We Bejewels Everyone From A Bride To A Lady Of Mature.
As We All Know In Order To Keep A Beautiful Memory Of Your Make Over All Of Your Lifetime, A Perfect Click Is Required, On This Note Signature Designer Provide A Team Of Best PHOTOGRAPHERS, Who Were Well Versed In Fashion, Beauty, Wedding, Family, Product & Architectural Photography. Photography’s Main Component Is Perception. Perspective Can Be Different For The Same Subject And It Makes All The Difference.
Sugar sweetened beverages (SSBs) were once seen as harmless indulgences, but are now falling from grace as ASEAN struggles with rising diabetes and obesity figures.
Read how sugar taxes in ASEAN markets are impacting CPG companies and what options exist to protect their bottom line.
Pricing has always been the focal point of any discussion, we all love to discuss what a product should be priced at and make judgments based on pricing.
Our latest biopharma-partnering survey highlights the qualities that sell-side companies are looking for in a licensing partner and ranks the industry’s top-tier partners.
View our infographic for highlights from the survey: http://on.bcg.com/14BlGJ8.
Powerpoint development by Yuner Teh
Team: Salvatore D'Elia, Emilie Demichele, Jacopo Solimene, Giacomo Barletta, Yuner Teh
2nd Place, conducted market research of attitudes towards salon hair products, analyzing results and creating a Hair Book to increase belief in efficacy and reduce trial barrier, designed 20 and 15 slide deliverables.
Presentation by Larsson, Ögren, Troll and Jäger - Winners of Beat The Elite 2011CBS Case Competition
Presentation by Larsson, Ögren, Troll and Jäger - Winners of Beat The Elite 2011 and all students at Copenhagen Business School. Congratulations to Elin Larsson, Max Josef Jäger, Svenja Troll and Hanna Ögren. Presented on March 4, 2011.
This presentation form part of CBS Case Competition. Views, opinions and suggestions expressed in these presentations are the sole work of the case study writers, and are not neccessarily shared by H&M
Visit www.casecompetition.com to see more.
Presentation by Georgetown University - Runner Ups in the CBS Case Competitio...CBS Case Competition
Presentation by Georgetown University - Runner Ups in the CBS Case Competition 2011. Congratulations to Christine Chung, Yvonne Chiang, Qian Wu and Keenan Timko for doing a great job. Presented at the Finals March 4, 2011.
This presentation form part of CBS Case Competition. Views, opinions and suggestions expressed in these presentations are the sole work of the case study writers, and are not neccessarily shared by H&M
Visit www.casecompetition.com to see more.
Presentation by University of British Columbia - Runner Ups in the CBS Case C...CBS Case Competition
Presentation by University of British Columbia - Runner Ups in the CBS Case Compeittion 2011. Congratulations to Jenny Hu, Jenny Yan, Joshua Wood and Robert Harmer for doing a great job. Presented at the Finals March 4, 2011.
This presentation form part of CBS Case Competition. Views, opinions and suggestions expressed in these presentations are the sole work of the case study writers, and are not neccessarily shared by H&M
Visit www.casecompetition.com to see more.
Presentation by National University of Singapore - Winners of CBS Case Compet...CBS Case Competition
Presentation by National University of Singapore - Winners of CBS Case Competition 2011. Congratulations to Caroline Ng, Candice Lim, Peh Che Min, and Tobias Chen. Presented at the Finals March 4, 2011.
This presentation form part of CBS Case Competition. Views, opinions and suggestions expressed in these presentations are the sole work of the case study writers, and are not neccessarily shared by H&M
Visit www.casecompetition.com to see more.
"Budget + Strategy: Tipping the Balance (Sheet) in Your Favor" WebinarBluespire Marketing
During this BlueSpire TrendLab webinar, our marketing experts analyze results from an exclusive BlueSpire poll on what marketers are experiencing with budgeting and strategic planning.
Among the many things discussed during the webinar were:
- How financial and healthcare marketers are approaching/handling strategic planning and budgeting.
- The importance of tracking, measuring and reporting, all key elements to consider when deciding how to target audiences and get budgets approved.
- Specific recommendations that can be implemented at any type of organization, including those in highly regulated industries.
Case 12.1 Home Value Stores (LO2)Home Value Stores operates 264 MaximaSheffield592
Case 12.1 Home Value Stores (LO2)
Home Value Stores operates 264 membership warehouse stores in the United States, Europe, and Asia. The company offers low prices on a limited selection of household and grocery products. In the past year, sales increased by approximately 10.8 percent and net earnings increased by 6.4 percent. The company opened only two stores in 2020 and 2021 and closed one of its stores due to poor performance. Jack Davidson and Michael Prine are on the board of directors of Home Value and serve on the company’s compensation committee. At a recent lunch meeting, they discussed the company’s performance. (See the table on the next page for a balance sheet and an income statement.) Both were pleased with the increase in profit and decided to recommend a contract extension and a substantial six-figure bonus for the company’s CEO. They anticipated, however, that the third member of the compensation committee, Tanya Barrett, would object to the bonus. Tanya believes that accounting profit is a poor measure of future firm performance. In her opinion, the company should be focused on what it is doing today to create future value for shareholders. She has also pointed out that, although the company showed quarterly profit increases, its stock price remained flat.
Required
1. To prepare for an upcoming board meeting, Tanya has asked you to evaluate financial performance for 2020 and 2021, taking into account both the level of investment and the cost of capital. Specifically, she would like you to calculate the level of profit (loss) that was earned in excess of the amount required given the investment in the company. Assume that the cost of capital is 15 percent. Is it clear that the company has had superior financial performance?
2. In fiscal 2022, the CEO of Home Value Stores retired. His successor is concerned that warehouse managers do not understand how their actions are linked to the company’s strategy and how they can affect future firm value. In his opinion, while monthly earnings are important, managers are focused almost exclusively on how their actions affect these numbers. Suggest a performance measurement technique that can be used to address the new CEO’s concerns.
Comparative Financial Statements: Home Value Stores (in thousands)
2021
2020
Sales
$26,360,000
$23,800,000
Merchandise costs
20,680,000
17,900,000
Operating, general and administrative
3,220,000
3,600,000
Rent
235,000
220,000
Depreciation and amortization
211,000
200,500
Interest expense
110,000
90,000
Total
24,456,000
22,010,500
Earnings before taxes
1,904,000
1,789,500
Taxes
380,800
357,900
Net earnings
$ 1,523,200
$ 1,431,600
Assets
Cash and temporary investments
$ 90,000
$ 60,000
Receivables
358,000
202,000
Inventories
1,944,000
1,405,000
Prepaid and other current assets
193,000
118,000
Total current assets
2,585,000
1,785,000
Land
260,000
140,000
Buildings and equipment (net)
640,000
450,000
900,000
590,000 ...
Healthcare marketing the optimization scenario1Nirmala N
In recent times Marketing Management is becoming more challenging and highly expensive. Organizations are realizing that internal resources are not enough to produce measurable results in a consistent manner. They face hardcore challenges in standardization and corporatization. The bare minimum fact in an Organization is that they are unable to fix the GAP between Operations and Marketing.
Optimize offers to undertake areas of challenges in an Organization and help Organizations to get optimized results even with minimal resources. Resources need to be optimized and not just utilized, and we empower you to achieve those results.
Your website is a big investment. It's also one that, if done well, will pay for itself over and over again. The key is understanding how your website, and supporting digital initiatives, can be used as tools to deliver value. Attend this webinar and learn how to successfully translate your organization's strategic goals into digital goals, making your website a revenue-generating and volume-driving machine. You'll discover how to define value for your online tactics, and how to communicate that value to key stakeholders. We'll also cover what effective digital plans look like, and provide actionable guidance to help make your digital marketing strategy deliver real results.
Interested in learning more? Check out the slideshare.
Health care marketing survey 2010 results by The House of MarketingThe House of Marketing
Discover the top challenges and new insights for the health care marketer. A survey of The House of Marketing in collaboration with Stichting Marketing
MKT574 v1Strategic Marketing PlanMKT574 v1Page 3 of 10milissaccm
MKT/574 v1
Strategic Marketing Plan
MKT/574 v1
Page 3 of 10
Strategic Marketing PlanPart A: Environmental Analysis and SWOT Analysis
(Due in Wk 2)
Company Description
For the environmental and SWOT analysis, I selected BPI Sports LLC before making a strategic marketing plan. It is based in the United States, Hollywood, Florida. The line of products this company works on is nutritional supplements. It not only develops and formulates but also works on marketing nutritional supplements. Its mission is to deliver the highest quality nutritional supplements for muscle gain and bodybuilding to its consumers, which can optimally help them reach their fitness goals (Directory, 2021). The vision statement is based on the phrase "make a difference." They have the vision to formulate the best product to inspire and implement changes in the human physique. The company was established in 2010. It operates with 51 to 200 employees.
Environmental AnalysisCompetitive ForcesThe industry of nutritional supplements, whether it involves mineral/vitamin supplements or protein supplements, is on the rise and incrementing at the rate of 7.1%. This fact has attracted a lot of developers to establish their companies in the market, which has led to an increase in the competition. The main component to survive this completion is to gain the customers' loyalty. This can only be achieved through time. As people become more comfortable and dependent on a specific nutritional supplement, they tend to stay with the same brand instead of choosing another one. FitFlex Company is the biggest competitor of BPI sports in the nutritional supplement industry. BPI Sports is spending more resources to gain customer loyalty which is a beneficial factor as it provides an edge over FitFlex Company. Economic Forces
Economic issues have rendered the sales low, which has led to a low-profit margin for BPI sports. This economic issue was due to the factor of quarantine due to the COVID-19 pandemic. Political ForcesDuring the year 2016, elections were scheduled. It was predicted that the inflation rate would reach 1.7% (The Election’s Effect on Expected Inflation, n.d.). This increment in inflation caused a rise in the cost of manufacturing. Spending more revenue on manufacturing led to narrow profit margins. Legal, Regulatory, and Ethical IssuesThe food and drug administration (FDA) is a regulatory body that monitors the standards of nutritional supplements. It checks not only the manufacturing process but also the ingredients that are added to the supplements. Any issue, whether it is regulatory or ethical, can lead to serious legal charges. Technological ForcesThe technological issues faced by the company in the past have already been resolved involving the use of advanced formulation machinery in the developmental process. For online fitness programs, relevant technical support has also been established to face the pandemic-related issues. Social Forces
The social trend of relyin ...
3. Overview
Enthuse, a global healthcare company, is a highly
respected and well organized company which
consistently ranks as one of the “Most Respected
Companies” annually. The company’s reputation is
based on high quality products, innovation, and
customer focus. Enthuse values are guided by their
credo.
4. Goals
Expand Portfolio
Launch a new knee replacement
product
Capitalize on Market Demand
Enthuse plans to achieve this through
acquisitions, continuous
innovation, and product development.
5. Business
Recommendations
Product Development
Buy with Consultants
Hiring orthopedic specialists as consultants
Consumer Relationship
Quality Assurance
Increases market share by .9%
Lower cost than either licensing option
6. Other Alternatives
In House with No
consultants
Lowest development
cost
Design and Quality
would be weaker
No increase in market
share
Licensing
License with a company for
further development
Option to buy for 240 Million
in 2018
No control over design and
development
No increase in market share
Reliability
8. Business
Recommendations
Pricing Strategy
$4500 with no price increase from taxes.
Increase of 3% per year
After bearing the excise tax our selling price
actually is $4,396.50
Price slightly higher than previous years but
still cheaper than the average competitor
9. Market Share impact with price
options
*Passing the excise tax decreases market share by .4%
$4000
1.4% Market share
$5000
1.2% Market Share
$4500
No change in Market share
10. Net Sales with Price Options
0
500
1000
1500
2000
2500
2016 2018 2020 2022 2023
Net Sales
Years
$4,000
$4,500
$5,000
11. Business
Recommendations
Marketing Strategy
Premium strategy
Target surgeons, hospitals, health care
professionals, and non-clinical
stakeholders
Health Care Reform and Affordable
Care Act
Increase of market share of .75%
13. Units sold: Direct vs.
distributor
0
50
100
150
200
250
300
350
400
2016 2017 2018 2019 2020 2021 2022 2023
Direct Rep.
Distributor
14. Supply Chain Strategy
In House
Better for Public Relations
Adding new jobs improving economy
Advancement of Employees
Sustain total control of manufacturing
process
Product Development in-house
Quicker turnaround time
Business Recommendations
15. Subsequent Decision Points
In 2018 new competitor enters market
Impact on market share
Change the pricing strategy?
Change the marketing strategy?
16. Subsequent Decision Points
Keep Marketing Strategy flat at premium
Keep pricing at $4500
Products already proven with high value
Medical market continues to grow
Shows confidence in our product
17. SWOT ANALYSIS
Internal
Strengths
-Developing internally-Ability
to design product with
specifications, functionality,
material choices, etc..
-Use of consultants gives
insight to target specific
issues for patients needing
product.
Weakness
- Low initial market share.
- High upfront costs.
External
Opportunities
- Continuous growth in knee
replacement surgeries.
- Increasing market demand
due to aging population and
lifestyle-related diseases.
-Expansion to hospitals and
non-clinical stakeholders
through use of premium
strategy
Threats
-Existing competition from
Simmer and Inflictus.
-New Competitor expected to
hit the market in 2018.
-Loss of market share due to
diminishing returns after
2020.
18. Top 3 Risks
Removing
resources from
the
development
of other
products.
Keeping the
pricing and
marketing
strategy the
same when a
new
competitor
enters the
market.
Losing a year
of revenue due
to the longer
R&D time.
19. Competitive Landscape
Simmer – Leader in musculoskeletal health care
30% of market share
Current Lawsuits
Inflictus – Focuses on revision and partial knee
20% of market share
20. Market Outlook: Positive
World demographics are shifting
towards older populations
Between 2000-2050
Life expectancy in developing regions
Grows from less than 20% to 34%
An increase in the life expectancy
combined with lifestyle related
disease, increases demand for medical
devices
23. Cumulative Net Income with
Changes to Development
1921
1898
1741
1823
1650
1700
1750
1800
1850
1900
1950
In House no
consultants
In House
Consultants
License
(buyout in
2018)
License
Net Income
(in MM)
Different Development Options
24. Cumulative net income with
changes to price and Marketing
16501700175018001850190019502000
4000/Basic
4000/Prem
4000/Prem Plus
4500/Basic
4500/Premium
4500/Prem Plus
5000/Basic
5000/Premium
5000/Prem Plus
Net Income in $MM
(In Dollars)
26. NPV Changes with Different
Options
600 650 700 750 800 850
$4000/Basic
$4000/Prem
$4000/Prem Plus
$4500/Basic
$4500/Prem
$4500/Prem Plus
$5000/Basic
$5000/Prem
$5000/Prem Plus
NPV
27. IRR changes with Different
Price and Marketing options
28
29
30
31
32
33
34
35
IRR in %
28. Differences in NPV and IRR
between Direct and Distributor
Strategies
745
750
755
760
765
770
775
N
P
V
32.4
32.6
32.8
33
33.2
33.4
33.6
33.8
34
34.2
I
R
R
I
N
%
*With the Distributor Strategy we lose 1% market share and less
sales than direct.
30. Conclusion
In house development with orthopedic
consultants
$4500 price option with bearing the excise
tax
Premium Marketing Strategy
Direct Representatives
In House supply chain strategy
Keep price and marketing strategy flat in
2018
Increase market share from 19% to 21.4%
Company’s dedication to providing new and innovative products to its customers and delivering value to its shareholders are whatmakes this companyone of the leading corporations in the market– say that guys
Enthuse is looking to expand its portfolio and launch a new knee replacement product that meets the needs of the current marketplace. Enthuse is looking to capitalize on the marketplace demand for a new product that offers a superior combination of stability and range of motion when compared to products already in the market. Enthuse plans to achieve this through licensing, acquisitions, continuous innovation, and product development.
When asked Dc. Lisa said that having the input of 10 specialists will definitely make it more likely for her to recommend that particular product to her costumers as she would feel more comfortable with it She also said that doctors look for quality Hiring orthopedic specialists as consultants will give us the best quality product on the market.Customers will become more comfortable with a product developed with orthopedic specialist.Have complete control and oversight of the development process.Increases market share by .9%Lower cost than either licensing option.
In House with No consultantsLowest development costWould not nearly have the same design and quality as developing a product with specialist.No increase in market share.LicensingWould license the product to an outside company that is further in development Have the option to buy out and take full control of development in 2018 but cost $240 MillionNot have control of design and development.Not of same quality since they would not use orthopedic consultants.No increase in market share.
More elaboration to explain the chart and what it means -don’t forget to include v.c cost and f.c for each option
Pricing Strategy$4500 with no price increase from taxes.Overall after the taxes the product will initially sell for $4,500 per product with an increase of 3% per year.After bearing the excise tax our selling price actually is $4,396.50. This price is slightly higher than our older Strut knee implant (which sold for $4,200), but cheaper than the average price of a knee implant ($4,500).
However it is important to recall that that orthopedic joint replacement market is at a cross road between:Time tested conventional procedure Advanced implant materialsSurgical techniques With this being said it will be on our best favor to save money by choosing the premium strategy vs. premium plus. It will be more likely that the doctor will be the educator than adds, so getting to the doctors is what matters to achieve the greatest market share Marketing StrategyPremium strategySurgeons, hospitals, healthcare professionals, and non-clinical stakeholders are targeted in order to fully promote our knee replacement productAs a results of changes from the Health Care Reform and the Affordable Care Act, hospitals are now eligible for reimbursement rates as long as they meet certain criteria’s.Increase of market share of .75%
Direct RepresentativesExclusivity – Our product wont just be another option in the market of knee implants, this provides a beneficial exclusivity to doctors and hospitals.Better earnings and sales.
Supply Chain StrategyIn HouseKey Factors in manufacturing such as public relations and controls will be facilitated by using an existing plant and infrastructure giving us complete control over manufacturing. We would be adding new jobs within our community to help those raising families.* Employees have the opportunity to not only be trained but to also advance within the company.We sustain total control of the manufacturing process while keeping other assets like product development in house.In case of a problem with recalling a product the turn around time would be shortened drastically rather than waiting on shipping and freight if we outsource the supply chain aspect of the company.
In 2018 a competitor is composed to enter the market. According to intelligence the new product will have an immediate impact on the market share. Management in Enthuse has chosen to reevaluate the initial business decisions to counter the new entrant.Change the pricing strategy?Change the marketing strategy
After reevaluating our prior decision we have decided to not only hold our prices but to also hold the marketing strategy as well. Customers will more likely purchase an already proven part with high value rather than risk on a new product. The medical market continues to grow as well.By holding our previous business decisions we show to the market that we are fully confident that the products we produce are of top quality and do not fear changes in the market landscape.
Simmer is the worldwide leader in the muscoskeletal healthcare holding about 30% of the market.Currently is suffering a multitude of lawsuits as a result of their malfunctioning product Inflictus holds 20% of the market.Focuses primarily on revision and partial knee surgery Enthuse currently holds 19% of the market.
World demographics are increasingly shifting towards older populations between 2000-2050Life expectancy in developing regions will grow from less that 20 to 34%An increase in the life expectancy combined with lifestyle related disease, increasesdemand for medical devices
Product Development – In house development with orthopedic consultants.$4500 price option with bearing the excise tax.Premium Marketing Strategy.Direct Representatives.In House supply chain strategy.Keep price and marketing strategy flat when new competitor enters the market in 2018.We increase our market share from 19% to 21.4% before we start experiencing diminishing returns after 2020.
