Travel and tourism generates $1.8 billion in visitor spending in the Richmond Region. Here's how RMCVB maximizes the power of travel.

1. HISTORY
MAKES AN IMPACT.
VisitRichmondVa.com

2. The Richmond Metropolitan Convention & Visitors Bureau
serves as an economic driver of meeting and leisure travel
to Virginia’s Historic Richmond Region. The means by
which RMCVB maximized this economic impact in 2009
are outlined here.
_ Sales and Services booked 132 future _ 44,521 visitors were assisted at one
meetings and conventions and hosted of the three RMCVB-run Visitor Centers
164 clients in the Region. (Greater Richmond Convention Center,
Bass Pro Shops and Richmond
_ Electronic Marketing
International Airport locations)
» VisitRichmondVa.com launched
_ RMCVB hosted 21 Local Hospitality
February 2009
Industry education and networking
› Unique Visitors: 265,026 206% events.
› Page Views: 1,296,023 148% _ 385,973 publications were distributed,
such as Visitors Guides, Group Tour
» RichmondInsideOut.com
Manuals, Rack Brochures and more.
» OnToRichmond.com
_ Strategic social media efforts garnered
» Henrico400.com exposure to leisure travelers, the local
community, media and meeting
» HistoricRouteOne.com
planners.
» Monthly consumer e-mail to 18,600+
subscribers » FaceBook: 2,427 friends/fans
_ Public Relations efforts generated » Twitter: 6,081 followers
42 million impressions in print _ The Civil War Trails program spans
and online. five states (Maryland, North Carolina,
_ An advertising conversion rate of nearly Tennessee, Virginia and West Virginia)
30% indicates a strong return on and Gettysburg, PA. The program is
investment. operated by RMCVB. More than 1,000
Civil War sites have been interpreted,
_ Met with or assisted 751 group tour 908 sites for the first time. Another
operators and leaders, generating future 350 sites are under development.
Group Tour Sales.