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GeoRabble16th June 2011Mega fires - what happens when it all goes bad… Lew Short
Public policy is getting more complex…People expect information as it happens…
Technology Line scanning - IR and heat source Helicopters, eye in the sky – cameras Lightning strike data Modis - hotspots Warnings ESRI based Google maps Mobile devices – iPhone App
80% of people wait and see Triggers Making informed decisions As near to real time information and situational awareness
Weather included: temperatures up to 45o winds in excess of 90km/h  relative humidity as low as 6%  Fire Danger Ratings of up to 100 2001/2002: Potential: ,[object Object]
 Loss of situational awarenessLimit to safe operation of helicopters (~50km/h) Indirect attack Defensive Parallel attack Limit to direct attack
11 In the Event of a Bushfire Roughly one half of respondents indicated they would leave.  For many the trigger to leave their home was being advised by the RFS, SES, Police or other authority. 80% of people will wait and see Dependency on information
“We can no longer afford to work at the speed of government… We have responsibilities to the public to move information as quickly as possible… so that they can make key decisions” Los Angeles Fire Department
Command & Control
The Social Media landscape can be monitored and influenced, but not controlled.  ESO need to become part of the conversation. Social Media is an important tool to assist in getting the ‘Safety Message’ out to the community.
Challenge to get info “in” ,[object Object]
 Analysis
 Verification and
 Distribution,[object Object]

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Final Geo Rabble 16th June Mega Fires What Happens

  • 1. GeoRabble16th June 2011Mega fires - what happens when it all goes bad… Lew Short
  • 2. Public policy is getting more complex…People expect information as it happens…
  • 3.
  • 4.
  • 5.
  • 6. Technology Line scanning - IR and heat source Helicopters, eye in the sky – cameras Lightning strike data Modis - hotspots Warnings ESRI based Google maps Mobile devices – iPhone App
  • 7. 80% of people wait and see Triggers Making informed decisions As near to real time information and situational awareness
  • 8.
  • 9. Loss of situational awarenessLimit to safe operation of helicopters (~50km/h) Indirect attack Defensive Parallel attack Limit to direct attack
  • 10.
  • 11.
  • 12. 11 In the Event of a Bushfire Roughly one half of respondents indicated they would leave. For many the trigger to leave their home was being advised by the RFS, SES, Police or other authority. 80% of people will wait and see Dependency on information
  • 13. “We can no longer afford to work at the speed of government… We have responsibilities to the public to move information as quickly as possible… so that they can make key decisions” Los Angeles Fire Department
  • 14.
  • 16. The Social Media landscape can be monitored and influenced, but not controlled. ESO need to become part of the conversation. Social Media is an important tool to assist in getting the ‘Safety Message’ out to the community.
  • 17.
  • 18.
  • 21.
  • 22.
  • 24. Go where the people are Give up the illusion of control Tap into the crowd… and Be mindful of the big events
  • 25. Ta much Lew.short@rfs.nsw.gov.au Lew Short lewshort14