This is a research paper i did for my English class on the agricultural, social and cultural aspects of coffee. Enjoy the paper and any constructive criticism is welcome.
WINE MARKETING THE JOURNEY TO 2017 PART II EXPLORING THE ROAD LESS TRAVELLEDLeapFrog Strategy
The previous postcard pointed to the distance that wine has to traverse to enter the mainstream and the need for wine marketers to be intuitive and imaginative in marketing for India. This piece will explore the enabling forces, the critical uncertainties and the potential speed breakers along the journey that wine marketers need to take into account while devising their strategies.
Chocolate Tasting Session #Tree2Tummy at Loncon3Judith Lewis
Understanding your chocolate from tree to tummy is one of the most important things you can do to make healthier, more ethical chocolate choices. During this session at Loncon 3 the World Science Fiction Fantasy Convention's return to London after more than 50 years, I explained how cocoa grows, where it grows, the different types of cocoa, how it is harvested, fermented and dried then about the roasting, winnowing, refining and conching that is all required to make awesome chocolate. Once we learned about it, we got to try SEVEN awesome chocolates from FIVE amazing suppliers!
Presented at Think Tank 2016 by Laura McLeod, Assistant Professor of Practice, Department of Marketing, UNL College of Business Administration
As marketers, we understand global brands. We may even admire these brands’ power, consistency, and reach. We also understand local brands and their ability to connect authentically with consumers. We may admire these brands for passion, connectedness, and community enrichment. So, what about a glocal brand? From Whole Foods Market Lincoln to HopCat, the self-described “anti-chain chain” – we’ll talk about whether a brand can be both global and local. Together, we will attempt to find a balance between brand consistency and meaningful connection with a local market.
Social Responsibility, not only CorporateAgata Piekut
Enterprises misused CSR to build their reputation while the new OPINION LEADERS use their reputation to drive social responsibility. Which in return builds their reputation.
WINE MARKETING THE JOURNEY TO 2017 PART II EXPLORING THE ROAD LESS TRAVELLEDLeapFrog Strategy
The previous postcard pointed to the distance that wine has to traverse to enter the mainstream and the need for wine marketers to be intuitive and imaginative in marketing for India. This piece will explore the enabling forces, the critical uncertainties and the potential speed breakers along the journey that wine marketers need to take into account while devising their strategies.
Chocolate Tasting Session #Tree2Tummy at Loncon3Judith Lewis
Understanding your chocolate from tree to tummy is one of the most important things you can do to make healthier, more ethical chocolate choices. During this session at Loncon 3 the World Science Fiction Fantasy Convention's return to London after more than 50 years, I explained how cocoa grows, where it grows, the different types of cocoa, how it is harvested, fermented and dried then about the roasting, winnowing, refining and conching that is all required to make awesome chocolate. Once we learned about it, we got to try SEVEN awesome chocolates from FIVE amazing suppliers!
Presented at Think Tank 2016 by Laura McLeod, Assistant Professor of Practice, Department of Marketing, UNL College of Business Administration
As marketers, we understand global brands. We may even admire these brands’ power, consistency, and reach. We also understand local brands and their ability to connect authentically with consumers. We may admire these brands for passion, connectedness, and community enrichment. So, what about a glocal brand? From Whole Foods Market Lincoln to HopCat, the self-described “anti-chain chain” – we’ll talk about whether a brand can be both global and local. Together, we will attempt to find a balance between brand consistency and meaningful connection with a local market.
Social Responsibility, not only CorporateAgata Piekut
Enterprises misused CSR to build their reputation while the new OPINION LEADERS use their reputation to drive social responsibility. Which in return builds their reputation.
When you’re enjoying an espresso, do you ever wonder how much caffeine you’re consuming or what the Fairtrade label on your coffee actually means?
We’ve answered 5 of your coffee-related questions so that you never need wonder what makes the perfect espresso!
Coffee is the Biggest Source of Antioxidants,Improve Energy Levels,Burn Fat,Fight Depression,May Lower Risk of Certain Types of Cancer,Doesn’t Cause Heart Disease and May Lower Stroke Risk.
Coffee is a beverage brewed from the seed (bean) of the Coffea plant. More than half of all Americans over the age of 18 drink coffee every day. Americans average 3 cups a day and spend about $40 billion a year on their coffee.
In Ethiopia, they tell the story of Kaldi the goat herder who saw his goats become energized by eating berries from a tree. The legend has it that Kaldi tried the same berries and experienced the same effect.
https://youtu.be/_GKsnxREr84
339 Part III Restaurants, Managed Services, and BeveragesChapt.docxgilbertkpeters11344
339 Part III Restaurants, Managed Services, and Beverages
Chapter 9 Beverages 19
A good bartender should understand the effect and the "timing" of a cocktail. It is not a coincidence that many cocktails are categorized by when they are best served. There are aperitifs, digestifs, corpse-revivers, pick-me-ups, and so on. Cocktails can stimulate an appetite or provide the perfect conclusion to a fine meal.
>■ Check Your Knowledge
1. Describe the different types of beer.
2. Describe the various spirits.
Nonalcoholic Beverages
Nonalcoholic beverages are increasing in popularity. In the 1990s and 2000s, a radical shift has occurred from the free love 1960s and the singles bars of the 1970s and early 1980s. People are, in general, more cautious about the consumption of alcohol. Lifestyles have become healthier, and organizations such as Mothers Against Drunk Driving (MADD) have raised the social conscience about responsible alcohol consumption. Overall consumption of alcohol has decreased in recent years, with spirits declining the most.
In recent years, several new beverages have been added to the nonalcoholic beverage list. From Goji juice to passion fruit green tea, the nonalcoholic beverage world has been innovative in creating flavored teas and coffees and an ever-increasing variety of juices to satisfy all our tastes.
Nonalcoholic Beer
Guinness, Anheuser-Busch, and Miller, along with many other brewers, have developed beer products that have the same appearance as regular beer but have a lower calorie content and approximately 95 to 99 percent of the alcohol removed, either after processing or after fermentation. The taste, therefore, is somewhat different from regular beer.
Coffee
Coffee is the drink of the present. People who used to frequent bars are now patronizing coffeehouses. Sales of specialty coffees exceed $4 billion a year. The Specialty Coffee Association of America estimates that there are more than 17,400 coffee cafes nationwide.9
Coffee first came from Ethiopia and Mocha, which is in the Yemen Republic. Legends say that Kaldi, a young Abyssinian goatherd, accustomed to his sleepy goats, noticed that after chewing certain berries, the goats began to prance about excitedly. He tried the berries himself, forgot his troubles, lost his heavy heart, and became the happiest person in "happy Arabia." A monk from a nearby monastery
Chapter 9 Beverages 325
326 Part III Restaurants, Managed Services, and Beverages
326 Part III Restaurants, Managed Services, and Beverages
surprised Kaldi in this state, decided to try the berries too, and invited the brothers to join him. They all felt more alert that night during prayers!10
In the Middle Ages, coffee found its way to Europe via Turkey but not without some objections. In Italy, priests appealed to Pope Clement VIII to have the use of coffee forbidden among Christians. Satan, they said, had forbidden his followers, the infidel Moslems, the use of wine because it was used .
cHAPTER 4 • SOcIAL ANd cuLTuRAL ENVIRONMENTS 129Roger.docxdurantheseldine
cHAPTER 4 • SOcIAL ANd cuLTuRAL ENVIRONMENTS 129
Rogers’s classic study on the diffusion of innovation helps explain how products are adopted
over time by different adopter categories. The adoption process that consumers go through can
be divided into a multistage hierarchy of effects. Rogers’s findings concerning the characteris-
tics of innovations can also help marketers successfully launch new products in global markets.
Research has suggested that Asian adopter categories differ from those found in the Western
model. An awareness of environmental sensitivity can help marketers determine whether con-
sumer and industry products must be adapted to the needs of different markets.
Discussion Questions
4-1. What are some of the elements that make up culture? How do these find expression in
your native culture?
4-2. What is the difference between a low-context culture and a high-context culture? Name
a country that is an example of each type and offer evidence for your answer.
4-3. How can Hofstede’s cultural typologies help Western marketers better understand Asian
culture?
4-4. Briefly explain the social research of Everett Rogers on the topics of diffusion of
innovation, characteristics of innovations, and adopter categories. How does the
adoption process in Asia differ from the traditional Western model?
CASE 4-1 Continued (refer to page 107)
Coffee Culture Around the World
Coffee’s Global Supply Chain
Coffee has become a key export commodity for developing nations
located along the equator. The two top coffee-growing countries,
Brazil and Vietnam, produce about half of the world’s supply of
beans. Rounding out the top five producers are Colombia, Indone-
sia, and Ethiopia.
Ethiopia is Africa’s biggest coffee producer and coffee is its number
1 export; domestic demand for this beverage is also strong. Uganda
is another important producer, but Uganda is a nation of tea drinkers,
so most of its coffee is exported. Governments in Uganda, Ethiopia,
and other Africa nations impose strict penalties on farmers who ignore
guidelines for producing quality beans.
There are approximately 100 different species of coffee trees. Cof-
fee is somewhat unique in that large-scale industrial farm production
is not possible. Coffee trees grow best on mountains at low altitudes
with exposure to full sun as well as shade. The trees begin flowering
following seasonal rainfall. Each flower, in turn, yields a fruit known
as a “cherry” that turns red when it is ripe; each cherry contains two
seeds. Picking is a highly labor-intensive activity. “Green coffee” is the
term for coffee seeds that have been extracted from the cherry but
not yet roasted.
The two most important coffee bean varieties are Arabica and
robusta. Coffee made from Arabica beans has a sweeter, less bitter
taste. By contrast, the robusta bean yields coffee that is less aromatic
but higher in caffeine. Vietnam is the leading exporter of robusta coffe.
The perfect combination of unroasted coffee and home coffee roasting equipments would provide you the taste which you enjoy in a coffee shop. The green coffee beans that you are purchasing must always be good and best in class.
Learn how to buy great fresh coffee and every morning cup of Java will be a delight. To get the best and freshest coffee you need to pay attention to several things
https://youtu.be/-Wxa9NpYlwI
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
When you’re enjoying an espresso, do you ever wonder how much caffeine you’re consuming or what the Fairtrade label on your coffee actually means?
We’ve answered 5 of your coffee-related questions so that you never need wonder what makes the perfect espresso!
Coffee is the Biggest Source of Antioxidants,Improve Energy Levels,Burn Fat,Fight Depression,May Lower Risk of Certain Types of Cancer,Doesn’t Cause Heart Disease and May Lower Stroke Risk.
Coffee is a beverage brewed from the seed (bean) of the Coffea plant. More than half of all Americans over the age of 18 drink coffee every day. Americans average 3 cups a day and spend about $40 billion a year on their coffee.
In Ethiopia, they tell the story of Kaldi the goat herder who saw his goats become energized by eating berries from a tree. The legend has it that Kaldi tried the same berries and experienced the same effect.
https://youtu.be/_GKsnxREr84
339 Part III Restaurants, Managed Services, and BeveragesChapt.docxgilbertkpeters11344
339 Part III Restaurants, Managed Services, and Beverages
Chapter 9 Beverages 19
A good bartender should understand the effect and the "timing" of a cocktail. It is not a coincidence that many cocktails are categorized by when they are best served. There are aperitifs, digestifs, corpse-revivers, pick-me-ups, and so on. Cocktails can stimulate an appetite or provide the perfect conclusion to a fine meal.
>■ Check Your Knowledge
1. Describe the different types of beer.
2. Describe the various spirits.
Nonalcoholic Beverages
Nonalcoholic beverages are increasing in popularity. In the 1990s and 2000s, a radical shift has occurred from the free love 1960s and the singles bars of the 1970s and early 1980s. People are, in general, more cautious about the consumption of alcohol. Lifestyles have become healthier, and organizations such as Mothers Against Drunk Driving (MADD) have raised the social conscience about responsible alcohol consumption. Overall consumption of alcohol has decreased in recent years, with spirits declining the most.
In recent years, several new beverages have been added to the nonalcoholic beverage list. From Goji juice to passion fruit green tea, the nonalcoholic beverage world has been innovative in creating flavored teas and coffees and an ever-increasing variety of juices to satisfy all our tastes.
Nonalcoholic Beer
Guinness, Anheuser-Busch, and Miller, along with many other brewers, have developed beer products that have the same appearance as regular beer but have a lower calorie content and approximately 95 to 99 percent of the alcohol removed, either after processing or after fermentation. The taste, therefore, is somewhat different from regular beer.
Coffee
Coffee is the drink of the present. People who used to frequent bars are now patronizing coffeehouses. Sales of specialty coffees exceed $4 billion a year. The Specialty Coffee Association of America estimates that there are more than 17,400 coffee cafes nationwide.9
Coffee first came from Ethiopia and Mocha, which is in the Yemen Republic. Legends say that Kaldi, a young Abyssinian goatherd, accustomed to his sleepy goats, noticed that after chewing certain berries, the goats began to prance about excitedly. He tried the berries himself, forgot his troubles, lost his heavy heart, and became the happiest person in "happy Arabia." A monk from a nearby monastery
Chapter 9 Beverages 325
326 Part III Restaurants, Managed Services, and Beverages
326 Part III Restaurants, Managed Services, and Beverages
surprised Kaldi in this state, decided to try the berries too, and invited the brothers to join him. They all felt more alert that night during prayers!10
In the Middle Ages, coffee found its way to Europe via Turkey but not without some objections. In Italy, priests appealed to Pope Clement VIII to have the use of coffee forbidden among Christians. Satan, they said, had forbidden his followers, the infidel Moslems, the use of wine because it was used .
cHAPTER 4 • SOcIAL ANd cuLTuRAL ENVIRONMENTS 129Roger.docxdurantheseldine
cHAPTER 4 • SOcIAL ANd cuLTuRAL ENVIRONMENTS 129
Rogers’s classic study on the diffusion of innovation helps explain how products are adopted
over time by different adopter categories. The adoption process that consumers go through can
be divided into a multistage hierarchy of effects. Rogers’s findings concerning the characteris-
tics of innovations can also help marketers successfully launch new products in global markets.
Research has suggested that Asian adopter categories differ from those found in the Western
model. An awareness of environmental sensitivity can help marketers determine whether con-
sumer and industry products must be adapted to the needs of different markets.
Discussion Questions
4-1. What are some of the elements that make up culture? How do these find expression in
your native culture?
4-2. What is the difference between a low-context culture and a high-context culture? Name
a country that is an example of each type and offer evidence for your answer.
4-3. How can Hofstede’s cultural typologies help Western marketers better understand Asian
culture?
4-4. Briefly explain the social research of Everett Rogers on the topics of diffusion of
innovation, characteristics of innovations, and adopter categories. How does the
adoption process in Asia differ from the traditional Western model?
CASE 4-1 Continued (refer to page 107)
Coffee Culture Around the World
Coffee’s Global Supply Chain
Coffee has become a key export commodity for developing nations
located along the equator. The two top coffee-growing countries,
Brazil and Vietnam, produce about half of the world’s supply of
beans. Rounding out the top five producers are Colombia, Indone-
sia, and Ethiopia.
Ethiopia is Africa’s biggest coffee producer and coffee is its number
1 export; domestic demand for this beverage is also strong. Uganda
is another important producer, but Uganda is a nation of tea drinkers,
so most of its coffee is exported. Governments in Uganda, Ethiopia,
and other Africa nations impose strict penalties on farmers who ignore
guidelines for producing quality beans.
There are approximately 100 different species of coffee trees. Cof-
fee is somewhat unique in that large-scale industrial farm production
is not possible. Coffee trees grow best on mountains at low altitudes
with exposure to full sun as well as shade. The trees begin flowering
following seasonal rainfall. Each flower, in turn, yields a fruit known
as a “cherry” that turns red when it is ripe; each cherry contains two
seeds. Picking is a highly labor-intensive activity. “Green coffee” is the
term for coffee seeds that have been extracted from the cherry but
not yet roasted.
The two most important coffee bean varieties are Arabica and
robusta. Coffee made from Arabica beans has a sweeter, less bitter
taste. By contrast, the robusta bean yields coffee that is less aromatic
but higher in caffeine. Vietnam is the leading exporter of robusta coffe.
The perfect combination of unroasted coffee and home coffee roasting equipments would provide you the taste which you enjoy in a coffee shop. The green coffee beans that you are purchasing must always be good and best in class.
Learn how to buy great fresh coffee and every morning cup of Java will be a delight. To get the best and freshest coffee you need to pay attention to several things
https://youtu.be/-Wxa9NpYlwI
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.