This document provides an agenda for an arts and cultural summit hosted by Eastern Michigan University on December 1, 2009. The summit included musical and dance performances, presentations from regional cultural leaders, breakout sessions on topics like arts education and creative use of space, a keynote speech from Stuart Rosenfeld on creative economies, and networking opportunities. Breakout sessions covered welcoming a new arts website, fundraising strategies, an art walk program, and using social media. The agenda provides details on session times and locations throughout the day-long event.

1. Co-Hosted by:
Arts Management and Administration Program at
Eastern Michigan University
December 1, 2009
Eastern Michigan University
Sponsored by:

2. Convergence Program
Emcee: Jennifer Guerra, Reporter, Michigan Radio
8:00-8:25
Registration
Continental Breakfast
8:25-8:35
Musical & Dance Performance
8:35
Welcome & Opening Presentation
Tamara Real, The Arts Alliance
Regional Cultural Leaders: Lynne Friman, Saline; and Paul Cousins, Dexter
9:05
Break
9:20-10:35
Breakout Sessions
Welcome to A3arts.org
Arts Education: What’s Next in Washtenaw County?
Art Spaces – Creative Use of Space, Resources & Community
Strengthening the Creative Economy in Washtenaw County: What’s Happening?
Miller Canfield: Legal Information for the Arts and Cultural Community
10:35
Break
10:50-12:05 Breakout Sessions
Welcome to A3arts.org
The Future of Arts and Cultural Fundraising
What’s Up with ArtWalk?
Making the Most of Social Networks & Online Marketing
Miller Canfield: Legal Information for the Arts and Cultural Community
12:05
Luncheon
12:25
Musical Performance & Spoken Word
12:40
Keynote Address
“The Creative Economy: Success Stories Elsewhere; Opportunities in Washtenaw County”
Stuart Rosenfeld, Principal, Regional Technology Strategies, Inc.
1:30
Program Concludes

3. Floor Plan of Student Center

4. Breakout Sessions: 9:20-10:35a.m.
Session 1: Welcome to A3arts.org
Presenters: Skidmore Studios; Justin Fenwick, The Arts Alliance
Location: Room 330
Be among the first in the arts and cultural community to see the new web portal for all things relating to arts
and culture in Washtenaw County. You can post images, sound clips, announce upcoming shows and more.
Learn how to make this website work for you and contribute your thoughts to our plans for launching the site
in February 2010.
Session 2: Arts Education: What’s Next in Washtenaw County?
Presenters: John Weiss, The Neutral Zone; Deb Polich, Artrain
Moderator: Angela Martín-Barcelona, The Arts Alliance
Location: Room 320
Arts education is an essential need in early education, and yet, it is often one of the first items on the chopping
block when funding gets tight. With the defeat of the county-wide Education Enhancement Millage, what’s the
future of arts education in Washtenaw County? How do we as an arts and cultural community respond? Hear
about a new initiative and share your ideas and thoughts.
Session 3: Arts Spaces – Creative Use of Space, Resources & Community
Presenters: Susan Badger Booth, Eastern Michigan University; Brandy Mathie, Miller Canfield
Moderator: Melissa Milton-Pung, Department of Strategic Planning, Washtenaw County
Location: Room 352
There may be plenty of empty storefronts and spaces that could be converted into arts spaces, but how do
you make it happen? We’ll hear more about the successes and challenges of the Armory Arts Project in
Jackson, and more about what things need to be considered when taking on an arts space. There will be time
to gather with others from your community to talk about your next steps.
Session 4: Strengthening the Creative Economy in Washtenaw County: What’s Happening?
Presenters: Sandra Xenakis, Art Meets Business; Nate Zeisler, Arts Enterprise
Moderator: Lynne Friman, Envisions Design, Ltd.
Location: Room 301
Learn about the Arts Alliance's plans for a new Creative Economy initiative to strengthen the capacity of artists
of all kinds to increase their earning potential. Discover how the Art Meets Business program can help you
identify and achieve your creative and financial goals.
Session 5: Miller Canfield: Legal Information for the Arts and Cultural Community
Presenters: Lawyers from Miller Canfield
Location: Room 310B
Pre-registration for this session is required.
Representatives from the law firm Miller Canfield will offer free information on: intellectual property, taxes,
incorporating, labor and employment, bylaws / administration /endowments and additional topics as requested
for individual artists, as well as entrepreneurs, businesses and organizations involved in the arts and cultural
community. These are individual one-on-one appointments. Each consultation will be at least 25 minutes long.

5. Breakout Sessions: 10:50a.m. – 12:05p.m.
Session 1: Welcome to A3arts.org
Presenters: Skidmore Studios; Justin Fenwick, The Arts Alliance
Location: Room 330
Be among the first in the arts and cultural community to see the new web portal for all things relating to arts
and culture in Washtenaw County. You can post images, sound clips, announce upcoming shows and more.
Learn how to make this website work for you and contribute your thoughts to our plans for launching the site
in February 2010.
Session 2: The Future of Arts & Cultural Fundraising
Presenters: Donald Harrison, Ann Arbor Film Festival; Mel Drumm, Ann Arbor Hands-On Museum
Moderator: Phil D’Anieri, Ann Arbor Area Community Foundation
Location: Room 320
With limited state funding available for arts and culture, dwindling support from foundations and businesses,
and the aging of many of key audiences and supporters, it’s time to re-think how arts and cultural organizations
approach fundraising. In this session we’ll consider revenue generation models of the future and hear from
those in the field who have tried new, creative methods to balance the books. Join us as we begin the
conversation for a new way of thinking about generating income for our organizations.
Session 3: What’s Up with ArtWalk?
Presenters: Margaret Parker, ArtWalk
Moderator: Tamara Real, The Arts Alliance
Location: Room 352
ArtWalk is a marketing program to encourage the public to discover galleries, artists’ and craftsmen’s studios,
and exhibition spaces in the greater Ann Arbor area. This year, the program engaged more individuals and
organizations than ever, and it’s extending its boundaries to cover all of Washtenaw County. Learn about our
plans for 2010 and how you can get involved.
Session 4: Making the Most of Social Networks & Online Marketing
Presenters: Linh Song, NEW; Sara Billman and Jim Leija, University Musical Society
Moderator: Bonnie Valentine, Whole Brain Group
Location: Room 301
This is an advanced session. A Facebook and/or Twitter account and a general understanding of how to use these tools
is required for this session.
You send out tweets, post status updates on your profile, and know all about “the wall” – so what? And, does
it even help? In this session we’ll talk about the importance of having an overall strategy for using these social
media tools. Learn how to prepare and implement a strategic social media campaign.
Session 5: Miller Canfield: Legal Information for the Arts and Cultural Community
Presenters: Lawyers from Miller Canfield
Location: Room 310B
Pre-registration for this session is required.
Representatives from the law firm Miller Canfield will offer free information on: intellectual property, taxes,
incorporating, labor and employment, bylaws / administration /endowments and additional topics as requested
for individual artists, as well as entrepreneurs, businesses and organizations involved in the arts and cultural
community. These are individual one-on-one appointments. Each consultation will be at least 25 minutes long.

6. Keynote Address: Stuart Rosenfeld, Regional Technology Strategies, Inc.
Dr. Stuart Rosenfeld is founder and Principal of Regional Technology Strategies, Inc
(RTS). A 501(c)(3) non-profit corporation, Regional Technology Strategies (RTS) assists
governments, foundations, and other organizations in creating, implementing, and evaluating
innovative regional economic development strategies. RTS possesses special capabilities in
helping regions tackle economic development in a way that creates wealth in the
community, helps grow existing companies, and makes regions attractive locations for new
ventures.
RTS helps clients measure the impact creative enterprises are having on the economy and
craft new strategies to build upon a region's unique assets. RTS has produced reports
analyzing the creative economies of Arkansas, North Carolina, the District of Columbia, Colorado, northern
Wyoming and the Piedmont Triad of North Carolina. In all these places, RTS devises strategies that demonstrate
that the full breadth of the creative economy, which includes the arts and crafts as well as all of the companies and
individuals that use design and authenticity to establish a niche and cause consumers to keep coming back for more.
Rosenfeld has directed studies of the creative economy for the states in Arkansas, Colorado, North Carolina,
Montana and regions of Central North Carolina and Western Wyoming and is currently engaged in studies for the
state of Mississippi and in Charleston (South Carolina), Milwaukee, and Washington, DC. He has delivered keynote
speeches on the creative economy and/or its relationship to education at numerous statewide conferences;
international conferences in Australia, Canada, Denmark, Finland, Iceland, and Northern Ireland; and at conferences
of The Competitiveness Institute, USDA, National Governors Association, and National Association for
Entrepreneurial Education.
Rosenfeld has published numerous books and articles, among them Smart Firms in Small Towns; Cool Community
Colleges: Creative Approaches to Economic Development (AACC), Just Clusters: Economic Development Strategies that Reach
More People and Places, among others. He has advised or testified before more than a dozen panels and committees
of the U.S. Congress, the National Academy of Sciences, and the Organization of Economic Cooperation and
Development. Rosenfeld has an Ed.D. in Education Planning, Social Policy, and Administration from Harvard
University and a B.S. cum laude in chemical engineering from the University of Wisconsin-Madison. Rosenfeld
currently is a Senior Policy Fellow with the Southern Growth Policies Board and Senior Research Associate with
the Community College Research Center at Teachers College, Columbia University, and is on the International
Board of the Institute for the Experience Economy in Denmark.
Special Thanks To:
The law firm of Miller Canfield offers businesses, governments,
nonprofits, individuals and families a broad array of integrated legal
and business services in over 55 areas. With Michigan roots for
157 years and a global reach for two decades, the firm has more
than 370 lawyers in offices in Michigan, Illinois, Florida, New York,
Ohio, Canada, Mexico, Poland and China. For more information,
visit www.millercanfield.com.

7. Local Talent:
Leslie Sobel, art for the environment
Leslie Sobel received her BFA from the University of Michigan School of Art in 1983. She worked
in computer graphics for many years and did Master’s degree work in Interdisciplinary Technology
at Eastern Michigan University. Sobel’s artwork focuses on the environment and our relationship
with it. She works in a combination of very modern and very ancient media, utilizing satellite and
microscopic imagery in Photoshop and combining the results with encaustic and mixed media.
She co-founded the Art Alchemists, an artists’ collective revolving around the use of digital tools
in art-making. She teaches many workshops in encaustic and exhibits actively in Michigan and
around the country. For more information: http://www.lesliesobel.com.
Ken Kozora composer – educator – environmentalist
The theme of convergence is a perfect metaphor to describe Ken’s unique electro-acoustic
compositions which fuse organic improvisation with electronic sequencing, creating an ambient setting
of world beat, jazz, classical and sometimes outer worldly soundscapes. Ken performs and records with
many local and nationally renowned musicians, composes for dance and media, leads his own world/jazz
group, teaches privately, works with emotionally impaired and special needs children, taught music
sequencing at WCC and provides a variety of customized workshops for all ages. Convergence is also
the theme of his combined lifelong interests in music, the environment and our future generations. For
more information: zenkora@gmail.com, 734.218.1515.
Christina Sears Etter, dancer
Christina Sears-Etter, MFA, was raised a dancing Hoosier, and currently is a performer, choreographer and
educator in dance. She has been the Artistic Director of People Dancing since 2000, and is a teacher at
Arts in Motion Dance and Music Studio. Christina has studied the art of dance technique, composition and
aesthetics at State University of New York, Laban Centre in London, and University of Michigan. Christina
has won numerous grants and honors for the development of dance concerts, residencies and other
movement programs - in our region and nationally. For more information:
http://www.peopledancing.org/main.htm.
Amanda Stanger-Read, dancer
Amanda moved to Michigan from the East Coast after having received a BA in English and Dance from
Columbia University in NYC where she took classes in the techniques of Paul Taylor, Martha Grahahm,
Merce Cunningham, Eric Hawkins, Jose Limon and Lynn Simonson. She earned her MFA in Dance from
the University of Michigan in 1994. Amanda is a consummate educator with training from Jacques
D'Amboise and the National Dance Institute in NYC. Her performance credits include: People Dancing
(a member from 2005 - present), Sister Earth, Wild Swan Theatre, Ann Arbor Dance Works, and she
has been featured in reconstructions of the works of Martha Graham, Twyla Tharp, Daniel Nagrin and
Vaslav Nijinski. Amanda is the Director of Arts in Motion Dance and Music Studio. For more
information: http://www.artsinmotion.net/.
Chris Lord, poet
Chris Lord’s poetry has won places in competitions (e.g., Current, Detroit Women Writers,
Writer’s Digest) and appeared in many journals. She founded Word’n Woman Press in March of
2007, edited and published the Bear River Writers Respond to War print edition, and the Writers
Reading at Sweetwaters anthology. Her chapbook Field Guide to Luck was published by Pudding House
Publications in 2007. Currently, Chris is honored to be Editor of the Bear River Review, and co-host
of the monthly series, Writers Reading at Sweetwaters. She is teaching her poetry class “Muse of a
Woman” for Ann Arbor Rec&Ed this winter. Chris also actively supports women’s rights. For more
information: chrislord-writersreading@comcast.net, 734.369.2798.

8. The Arts Alliance
The Arts Alliance is a non-profit service organization that works to create an environment in Washtenaw County
where culture and creativity can flourish and the arts are accessible to all.
Board of Directors
Deb Mexicotte, Chair
Arts at Michigan, University of Michigan
Deborah Greer,
River Gallery
Melissa Milton-Pung, Vice-Chair
Washtenaw County Office of Strategic Planning
Kamilah Henderson,
Arts of Citizenship – University of Michigan
J. Matthew A. Pollock, Treasurer
Weidmayer, Schneider, Raham, & Bennett, P.C.
Mary Kerr,
Ann Arbor Area Convention & Visitors Bureau
Robb Woulfe, Secretary
Ann Arbor Summer Festival
Michael David Nisson,
Hole in One, L.L.C.
David Esau, Immediate Past Chair
Cornerstone Design
Mark Palms,
Riverfolk Arts Organization
Jill Ault,
Fiber Artist
Elizabeth Parkinson
Ann Arbor SPARK
Wendy Correll,
Ann Arbor Public Schools Education Foundation
Roselyn Parmenter,
Miller Canfield
Lynne Friman,
Envisions Design, Ltd.
Deb Polich,
Artrain
Staff
Tamara Real, President
Justin Fenwick, Outreach Manager
Cindy Johnson, Special Projects Coordinator
Angela Martín-Barcelona, Marketing Director
Dorrie Milan, Membership Coordinator
Sandra Xenakis, Art Meets Business Director
202 E. Huron Street, Suite 202
Ann Arbor, MI 48104
734.213.2733 / artsalliance@a3arts.org
www.a3arts.org