2. MEET OUR CAPSTONE PROJECT TEAM–GROUP 18
3
KAUSHIK GHOSH
kaushikpghosh@gmail.com
TRIPTI SAXENA
Triptisaxena.ts@gmail.co
m
SEEMA WANDALE
seemawandale07@gmail.co
m
CHANDRANI C
chandrani2003@gmail.co
m
HARINI CHANDRAN
harinichandran060695@g
mail.com
KHILONA R BEHERA
Khilonabehera3@gmail.co
m
VP Marketing
Content Developer
PROFESSIONAL
CERTIFICATE
PROGRAMME IN HR
MANAGEMENT &
ANALYTICS –
DECEMBER 2022
IIM KOZHIKODE
(ONLINE COURSE)
3. Group 18 Capstone : TOPIC
(problem statement)
“Assessing the impact of organizational culture on
employee satisfaction and retention” in the IT
Sector : (An EMPERICAL STUDY)
4. AGENDA
INTRODUCTION TO CAPSTONE PROJECT by Ms. Tripti
PROBLEM STATEMENT by Ms. Harini
DATA COLLECTION METHODOLOGY by Ms. Seema
METRICS, ANALYSIS AND HR DASHBOARD by Mr. Kaushik
REPORT INFERENCES AND UPGRAD COMPONENTS by
Ms. Chandrani
CONCLUSION and VOTE OF THANKS by Ms. Khilona
5. Introduction
HR professionals face numerous challenges in the modern corporate world, ranging from talent
acquisition and retention to compliance and legal issues.
Organizational culture sets the tone for the work environment, influencing the values, beliefs, and
behaviours of employees.
When the culture aligns with employees' needs and expectations, it can foster a sense of
belonging, purpose, and engagement, leading to higher levels of job satisfaction.
A positive culture that promotes open communication, recognition, and opportunities for growth
can contribute to employee retention by creating a supportive and fulfilling work environment.
Conversely, a toxic or misaligned culture can hinder employee satisfaction and increase turnover
rates.
Therefore, understanding the influence of organizational culture on employee satisfaction and
retention is crucial for HR professionals as they strive to cultivate a culture that supports the well-
being and retention of employees within the organization
6
6. Background
In today's dynamic and competitive business landscape, organizations recognize that employee
satisfaction and retention are crucial for achieving sustainable success.
Among the various factors influencing employee satisfaction and retention, organizational culture
emerges as a significant determinant.
This research aims to assess the influence of organizational culture on employee satisfaction and
retention by examining the interplay between these variables.
Understanding the intricate relationship between organizational culture and these crucial
employee outcomes, it is essential for organizations striving to create a positive and engaging
workplace that attracts and retains top talent.
This research aims to assess the influence of organizational culture on employee satisfaction and
retention by examining the interplay between these variables.
A thorough exploration of the existing literature, coupled with the application of appropriate
research methods, will enable the investigation of the complex dynamics that exist between
organizational culture, employee satisfaction, and retention.
7
7. Background (cont)
By critically reviewing relevant theoretical frameworks, models, and empirical studies, this
research endeavours to build upon the existing knowledge base and contribute to the growing
body of literature in this field.
The data analysis will involve statistical techniques, such as correlation and regression analysis, to
identify the strength and significance of the relationship between organizational culture, employee
satisfaction, and retention.
The implications of the research can assist organizations in developing strategies and
interventions that align their culture with the goal of enhancing employee satisfaction and
increasing retention rates.
The subsequent sections of this capstone project will delve into the research methodology,
analysis of findings, and recommendations, offering a comprehensive investigation into the topic
and its implications for both theory and practice.
8
9. Data Collection Methodology
• Collected primary data via survey (Google form:
https://forms.gle/4LankiDbNHna4SB9A )
• Sample Population : Professionals from IT Sector
• Selected Sample Size is 37
• Likert scale (1-7) is used for collecting the answers from respondents 1 being strongly
disagreed and 7 being strongly agreed
• Average age of respondents is 36 years
• Questionnaire consist of statements
• Primary data used
• Technique used for data collection is random sampling technique.
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11. DATA ANALYTICS
12
A SET OF 31 STATEMENTS WERE PREPARED AND
ANALYSED KEEPING IN MIND THE PROBLEM
STATEMENT WHICH WERE TO BE MEASURED IN A
LIKERT SCALE.
1. THE QUESTIONNAIRE HAD BASIC
DEMOGRAPHIC DATA WITHOUT GOING
INTO TO MANY SPECIFICS AS THE
RESPONDENTS ARE SCEPTICAL TO DIVULGE
THE SAME. THE QUESTIONNAIRE WAS
CIRCULATED IN A GOOGLE FORM AMONGST
WORKING PROFESSIONALS FROM THE IT
INDUSTRY WITHOUT BEING SPECIFIC TO
ANY PARTICULAR ENTERPRISE.
2. KEEPING IN MIND THE TIME AVAILABLE TO
SUBMIT THE PROJECT, RESPONSES FROM 37
INDIVIDUALS WERE RECEIVED.
4. BASED ON THE RESPONSES THE DATA HAS
BEEN STATISTICALLY ANALYSED.
1. MS EXCEL HAS BEEN USED TO FIND THE
CORRELATION BETWEEN THE VARIABLES
AND OUTPUT WAS GENERATED AND
ANALYZED.
2. WHILE CARRYING OUT “REGRESSION
ANALYSIS” USING MS EXCEL, IT SHOWED AN
ERROR SAYING NOT MORE THAN 16
VARIABLES CAN BE CONSIDERED IN THE
“INPUT X RANGE”
3. ACCORDINGLY, THE CORRELATION WAS
AGAIN ANALYZED AND FEW VARIABLES
WERE DELETED. AS THE STATEMENTS WERE
RELEVANT WE CONSIDERED 25 VARIABLES
FOR THE ANALYSIS TO INCLUDE
CORRELATION. IT WAS DECIDED THAT THE
HYPOTHESIS TESTING WILL BE DONE IN
TWO PARTS WITH 13 VARIABLES EACH,
WITH ONE VARIABLE “INPUT Y RANGE”
BEING COMMON.
HAVING OBTAINED THE RESPONSES AND
STATISTICALLY ANALYSED THE DATA USING MS
EXCEL THE FOLLOWING FACTORS NEED TO BE
TAKEN INTO CONSIDERATION TO ENSURE
EMPLOYEE SATISFACTION AND RETENTION
WITH RESPECT TO ORGANISATIONAL CULTURE.
a. TO RECOMMEND THE WORKPLACE TO
OTHERS ORGANISATIONAL CULTURE IS
EXTREMELY IMPORTANT
b. LEADERSHIP PLAYS THE MUST IMPORTANT
ROLE IN FOSTERING A POSITIVE
ORGANIZATIONAL CULTURE
c. EMPLOYEE INVOLVEMENT AND
PARTICIPATION IN DECISION MAKING
PROCESS IS ESSENTIAL
d. ADEQUATE EMPHASISES ON REWARDING
HIGH PERFORMERS AND ACHIEVEMENT IS
ESSENTIAL
e. IT IS OF PARAMOUNT IMPORTANCE TO
ADOPT TO CHANGES AND CHALLENGES
f. ADEQUATE RESOURCES AND SUPPORT
FOR EMPLOYEES TO PERFORM THEIR TASK
EFFECTIVELY IS AN INGREDIENT TO
PROMOTE ORGANISATIONAL CULTURE
g. POSITIVE ORGANISATIONAL CULTURE IS
AN ESSENTIAL COMPONENT TOWARDS
EMPLOYEE SATISFACTION AND RETENTION
12. 36%
36%
17%
11%
21-30 31-40 41-50 51-60
Outcomes of data collected collating the data responses based by Gender And Age Group
Responses by Age Group
Male
59%
Female
41%
GENDER DISTRIBUTION OF
RESPONDENTS
Male
Female
13. Some more responses for which responses were
Related to – selection based on the work experience bracket/
Levels of employee satisfaction with organizational culture.
3% 5%
13%
22%
11%
16%
30%
Satisfaction level of employee
1 2 3 4 5 6 7
Satisfaction level of employee with
the organizational culture: 7 being
strongly agreed and 1 being strongly
disagreed
7
3
2
3
6
7
5
3
1
23- 30 31- 38 39- 46 47- 54 55- 62
AGE AND GENDER PROFILE OF RESPONDENTS
Female
Male
14. AVERAGE SCORE PER VARIABLE
STATEMENT/VARIABLE Average
There is an impact of organizational culture on employee satisfaction and retention 5.92
I am satisfied with the organization culture at my workplace 5.00
The organizational culture aligns with the company's values and mission
5.00
The organisational culture promotes open and transparent communication.
4.65
Collaboration and teamwork is encouraged by the organizational culture at my workplace.
4.65
The organisational culture supports and recognise individual contributions.
4.78
The level of trust and mutual respect among colleagues within the organization is prevalent.
4.78
The organizational culture supports a healthy work-life balance. 5.27
The organizational culture encourages and supports professional growth and development 5.27
The organizational culture promotes innovation and creativity. 4.54
The organizational culture is effective in addressing and resolving conflicts or issues. 4.54
15. AVERAGE SCORE PER VARIABLE
STATEMENT/VARIABLE Average
Organizational culture provides opportunities for employee involvement and participation in
decision making process.
5.05
The organisational culture promotes a sense of belonging and inclusivity. 5.05
The organisational culture promotes a sense of belonging and inclusivity.
4.73
The organisational culture emphasises and rewards high performance and achievement.
4.73
The organizational culture encourages and supports work autonomy and independence
4.65
The organizational culture recognizes and values diverse perspectives and backgrounds
4.65
The organizational culture provides adequate resources and support for employees to perform
their task effectively.
5.08
The organisational culture handles and adapts to change and challenges. 5.08
Leadership is an essential ingredient in fostering a positive organizational culture 4.84
The organizational culture encourages and values feedback and continuous improvement 4.84
The organisational culture encourages and supports work-life integration. 4.89
16. AVERAGE SCORE PER VARIABLE
STATEMENT/VARIABLE Average
The organizational culture promotes a sense of shared purpose and vision. 4.89
The organizational culture plays a pivotal role in retaining talented employees. 4.84
I would recommend my workplace to others based on its organisational culture.
4.84
17. Regression model used
Null hypothesis (H0) for both sets of data is the same ie “There is a significant correlation between
organizational culture and higher levels of employee satisfaction and increased employee retention rates”
Set 1 : For this set of variables, the “P” value is .782229765 which is higher than .05 hence hypothesis is
accepted
Set 2 : iii. For this set of variables “P” value is .03718 which is lower than .05 hence null hypothesis is
rejected.(Note : In some cases the P value considered is .01, if that be considered then for Set 2 null
hypothesis can also be accepted)
Hypothesis Testing
18. Presentation title 19
0 0 0
2
10
14
11
1
2
5
8
4
6
11
3 3
4
7
4
9
7
2
3
4 4
9 9
6
2
3
2 2
5
13
10
0
2
4
6
8
10
12
14
16
1 2 3 4 5 6 7
RESPONSE-COUNT
There is an impact of organisational culture on employee satisfaction and retention
I am satisfied with the organisation culture at my workplace
The organizational culture aligns with the company's values and mission
The organisational culture promotes open and transparent communication.
Collaboration and teamwork is encouraged by the organizational culture at my workplace.
19. 20
0
2
4
6
8
10
12
1 2 3 4 5 6 7
2
3 3
7
6
7 7
2
1 1
5
7
10
9
2
3
6 6
4
7
9
2
3
7 7
1
9
8
2 2 2
8
5
7
11
RESPONSE-COUNT
The organisational culture supports and recognise individual contributions.
The level of trust and mutual respect among colleagues within the organisation is prevalent.
The organizational culture supports a healthy work-life balance.
The organizational culture encourages and supports professional growth and development
The organizational culture promotes innovation and creativity.
20. 21
1 2 3 4 5 6 7
4
1 1
7
9
8
7
3
1
4
6 6
9
8
3
2
4
5 5
11
7
3
1
2
4
8
13
6
1
2
7
4
7
8 8
RESPONSE -COUNT
The organizational culture is effective in addressing and resolving conflicts or issues.
Organizational culture provides opportunities for employee involvement and participation in decision making process.
The organisational culture promotes a sense of belonging and inclusivity.
The organisational culture promotes a sense of belonging and inclusivity.2
The organisational culture emphasises and rewards high performance and achievement.
21. 22
0
2
4
6
8
10
12
14
16
1 2 3 4 5 6 7
3
0
3
5
10
8 8
2
0
3
6
9
7
10
1 1
3
10
5
10
7
1 1
7
3
9
7
9
1 1
2
6
2
9
16
RESPONSE-COUNT
The organizational culture encourages and supports work autonomy and independence
The organizational culture recognizes and values diverse perspectives and backgrounds
The organizational culture provides adequate resources and support for employees to perform their task effectively.
The organisational culture handles and adapts to change and challenges.
Leadership is an essential ingredient in fostering a positive organizational culture
22. 23
0
2
4
6
8
10
12
14
1 2 3 4 5 6 7
2
0
6
5
9 9
6
2 2 2
3
13
6
9
1 1
3
6
8
11
7
4
3 3
5
4
11
7
2 2
4
5
8
10
6
RESPONSE-COUNT
The organizational culture encourages and values feedback and continuous improvement The organisational culture encourages and supports work-life integration.
The organizational culture promotes a sense of shared purpose and vision. The organizational culture plays a pivotal role in retaining talented employees.3
I would recommend my workplace to others based on its organisational culture.
23. INFERENCES/DEDUCTION
To recommend the workplace to others, organisational culture is extremely important
Leadership plays the must important role in fostering a positive organizational culture
Employee involvement and participation in decision making process is essential
Adequate emphasises on rewarding high performers and achievement is essential
It is of paramount importance to adopt to changes and challenges
Adequate resources and support for employees to perform their task effectively is an ingredient to promote
organisational culture
Positive organisational culture is an essential component towards employee satisfaction and retention
24. REPORT INFERENCES AND UPGRAD COMPONENTS
25
PROBLEM
STATEMENT
DATA
COLLECTION
METRICS &
ANALYSIS
HR DASHBOARD REPORT
COMPLETED BY GROUP
18
PRIMARY DATA
SOURCED BY GROUP
18
IMPLEMENTED IN
PROJECT BY GROUP 18
BASED ON THE
INFERENCES OUTCOME
HAS BEEN DISPLAYED
REPORT HAS BEEN
PREPARED ALONG WITH
THE AUDIO AND VIDEO
25. CONCLUSION: organizational cultures have a strong
impact on employee satisfaction and retention
REFLECTION OF INTEGRAL PART OF ORGANISATIONAL SUCCESS
Develops/cultivates an Internal
Talent Ecosystem
Contributes meaningfully to the
organizations growth
This taps into a wellspring of
untapped potential, thereby creating
a more inclusive and empowering
environment
Propels the organizations growth to
greater heights of unprecedented
levels of success
Strong leadership cultures that value the employees are
“the hidden GEMS” are always better positioned to
adapt and thrive in the future
By investing in the learning and development of
employees, organizations can future proof themselves
against disruption and uncertainty
It creates a FAMILY like bonding, Job satisfaction,
employee loyalty, belongingness, organization cultures
nurture’s longer engagement within the work force for
the organization, Work Life Balance, positive work
environment, lowest levels of attritions and highest
levels of Job Satisfaction, Work Flexibility and Job
performance.
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26. “Good work cultures and manners
are cost effective. They not only
increase the quality of life in the
work place, they contribute to
employee morale, embellish the
company image, and play a major
role in generating profit”
27
27. We the cohorts and students on behalf of group 18 of this
Capstone Project would like to express our sincere thanks
of gratitude to all our Teaching Faculty of IIM Kozhikode,
especially Professor T. N. Krishnan, Professor Prantika Ray
and Professor Kapil Verma, all the Academic fraternity of
professors and support team at IIM Kozhikode and UPGRAD
Student support team who gave us this wonderful
opportunity to do this CAPSTONE PROJECT.
We would also like to take this opportunity in acknowledging
the benevolent contribution in particular of our cohort Mr.
Kaushik P Ghosh who led the group project along with team
members Ms. Harini, Ms. Seema, Ms. Tripti Saxena, Ms.
Chandrani Chatterjee and Mrs. Khilona Raj Behera and was
very instrumental in spearheading the entire capstone
project for group 18 and ensured timely submission thereof.
28
