for class

1. Daniella Valente Professor Klinkowstein
Design
Business
Innovation

2. Daniella Valente Professor
Selected Business Article:
Apple to offer 5.5-inch
iphone 6: Will it steal iPad
mini sales?
Article
Klinkowstein

3. Daniella Valente Professor Klinkowstein
Picture

4. Daniella Valente Professor Klinkowstein
Summary
Apple allows third-parties
designers to obtain
specifications about the
IPhone.

5. Daniella Valente Professor Klinkowstein
Summary
Iphone 6 is 3x the retina
display (2208 x 1242
resolution or 461 pixels
per inch)

6. Daniella Valente Professor Klinkowstein
Summary
Will this new product
actually get the company’s
margins up & profits
through the roof?

7. Daniella Valente Professor Klinkowstein
Setting / Activity for Ethnographic Observation”
You may see students
around campus with
many different Apple
devices.

8. Daniella Valente Professor Klinkowstein
Ethnographic
Research,
Student using
their phone to
communicate
with others.

9. Daniella Valente Professor Klinkowstein
Ethnographic
Research,
Student using
their phone to
communicate
with others

10. Daniella Valente Professor Klinkowstein
Ethnographic Research,
Student using their phones

11. Daniella Valente Professor Klinkowstein
Ethnographic
Research,
Student using
their ipad to
do school
work.

12. Daniella Valente Professor Klinkowstein
Ethnographic
Research,
Student using
their ipad
connect with
social media.

13. Daniella Valente Professor Klinkowstein
Ethnographic
Research,
Student using
their ipad to
do school
work.

14. Daniella Valente Professor Klinkowstein
Ethnographic
Research,
Student using
their phone
play games.

15. Daniella Valente Professor Klinkowstein
Ethnographic Research Observations
• Students used their devices for emailing,
texting, gaming and keeping up with social
media.

16. Daniella Valente Professor Klinkowstein
Ethnographic Research Observations
• Students constantly complain about having
low battery.

17. Daniella Valente Professor Klinkowstein
Ethnographic Research Observations
• Students needed a larger screen when trying
to do work with the devices.

18. Daniella Valente Professor Klinkowstein
Ethnographic Research Observations
• When students were communicating through
social media, they had no problem using a
smaller screen.

19. Daniella Valente Professor Klinkowstein
Ethnographic Research Observations
• Each student remained focused on their
devices while there were conversations going
on around them.

20. Daniella Valente Professor Klinkowstein
Ethnographic Research Findings
• Students want something with a longer
battery life and a larger screen.

21. Daniella Valente Professor Klinkowstein
Apple to offer 5.5-inch iphone 6
• Launch of Apple Iphone 6 has been released to other manufacturers like Cupertino (Cali-
Based Tech Company) to come up with new designs & dimensions.
• One manufacturer was given design specification for a 4.7” & 5.5” iPhone (Credited on
new york times)
• iPhone allows third-parties to design accessories but never before actually iPhone
designs.
• Ipad mini is looking less relevant with 5.5” iPhone
• Iphone 6 is 3x the retina display (2208 x 1242 resolution or 461 pixels per inch)
• Some people worry that it may be too big but it is what they have been asking for, for
the past year so Apple will provide
• Ipad revenue is only 53% of Apple quarterly revenue
• Tom Cook said apple is planning on cutting down manufacturing costs to hopefully cut
down revenue loss.
• Business has dropped over since the late Steve Jobs so they are looking for something
that will get the company’s margins up and profits through the roof
Students are always getting new apple products, so they may invest in this iPhone