The document discusses how dating has changed with technology and apps. It notes that apps and websites are now commonly used to find dates, and companies make money from these apps. Some companies have customers pay extra to appear more attractive. The document also describes observations of college students who are often engaged with their phones even socially but say they prefer in-person dating. It proposes a solution of an app and phone case that provides shocks to deter phone use during social events to encourage real-life interaction.

1. Selected Business Article
Love Inc.
http://money.cnn.com/technology/love-inc/?autoplay=1&playvid=1&iid=HP_River
Alison Bonaviso Prof. Klinkowstein

2. • The dating game has changed
dramatically with the advent of
technology.
Alison Bonaviso Prof. Klinkowstein

3. • Apps and Websites have started
to become the main way people
find dates.
Alison Bonaviso Prof. Klinkowstein

4. • Companies are making a lot of
money from these apps.
Alison Bonaviso Prof. Klinkowstein

5. • Some companies have customers
pay to make them seem more
datable.
Alison Bonaviso Prof. Klinkowstein

6. Alison Bonaviso Prof. Klinkowstein
Setting/Activity for Ethnographic
Observation
College campuses with students using
smart phones or internet enabled devices.

7. Alison Bonaviso Prof. Klinkowstein
Ethnographic Research Observations:
Even when together, students seem to be
more engaged in their devices than the
human next to them.

8. Ethnographic Research Observations:
Content from the devices sometimes drive
conversation and interactions.
Alison Bonaviso Prof. Klinkowstein

9. Ethnographic Research Observations:
When alone, students are always on their
devices.
Alison Bonaviso Prof. Klinkowstein

10. Ethnographic Research Observations:
•While using their devices,
most students tend to touch
and hold their faces.
Alison Bonaviso Prof. Klinkowstein

11. Ethnographic Research Observations:
•When asked about their
feelings about online dating,
students said they prefer to
find dates in person.
Alison Bonaviso Prof. Klinkowstein

12. Ethnographic Research Observations:
•Their feelings on online dating
contradicted their behavior
since they were always
engaged in their devices
instead of interacting.
Alison Bonaviso Prof. Klinkowstein

13. Proposed Business Solution
To nudge people to interact with humans in
real life:
• a new phone case that syncs with an
specially designed app
• release a joy buzzer type shock to deter
the user away from using the phone during
a set time period.
Alison Bonaviso Prof. Klinkowstein

14. Proposed Business Solution
• App will allow the user to set a time period
that disables the phone and syncs with the
phone case.
• Case then sends a shock if the user
attempts to use the phone within the
designated time period.
Alison Bonaviso Prof. Klinkowstein

15. Proposed Business Solution
• The result will be to deter people away
from using their phones at a social
gatherings.
Alison Bonaviso Prof. Klinkowstein

16. Tagline Research:
• American Airlines: Something Special in
the Air
• Cisco Systems: Empowering the Internet
Generation
• General Electric: We Bring Good Things
To Life
Alison Bonaviso Prof. Klinkowstein

17. New Tagline:
Make Meaningful Relationships
Alison Bonaviso Prof. Klinkowstein

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24. Infographic Sketches
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25. Infographic Sketches
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27. Infographic Sketches
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Imagined Product/Service, In Situ
Visualization
Selected Environment/User Image

29. Selected Device Image
Imagined Product/Service, In Situ
Visualization
Alison Bonaviso Prof. Klinkowstein

30. Imagined Product/Service, In Situ
Visualization
Alison Bonaviso Prof. Klinkowstein