This document presents an abstract for a paper on the ethical dimensions of the Indian media industry. It discusses how the growth of newspapers and TV channels in India over the last two decades has not been matched with greater sensitivity to non-commercial responsibilities. With increasing commodification of news and cut-throat competition, virtue and responsible reporting are being discarded. The objectives of the full paper are to examine the impact on ethics and determine if greater regulation is needed to balance media freedom with responsibility. A cross-sectional survey of experts and comparative analysis with other countries is proposed as methodology.