Social media provides opportunities to make money beyond just large companies' advertising. Individuals can earn income through various social media platforms like Facebook, YouTube, and apps. While few will become millionaires, many can earn supplemental income by attracting audiences on niche topics, running Facebook pages or YouTube channels, developing smartphone apps, blogging, or using their online influence. Overall, social media monetization means different amounts of "pocket change" or success depending on an individual's efforts and audience-building abilities.