FIFA 14 is a popular soccer video game that allows friends and family to play offline or online. It is available on consoles like PlayStation, Xbox, Wii and PC. The document proposes creating an advert for FIFA 14 by filming gameplay on PS3 where a person mimics the player's in-game movements in real time with the controller. The target audience is soccer fans ages 10 and older, mainly male but also some female gamers. It will showcase improved dribbling controls by showing realistic player movement responding to the controller.

2. What is FIFA 14?
 FIFA 14 is sport a football game for family and friends to
play both off and online. This games is the most selling
game that is out in the countries. FIFA has become more
realistic and dramatic for the audience to play the game.
 This football game is available on different consoles such
as Playstation, XBOX, Wii and PC.

3. Our Idea
 Is to create a FIFA 14 advert by using PS3 and one
gamer, then a person comes in to the room and turn on the
TV and then PS3 you get comfortable while the PS3 is
turning on and the FIFA 14 logo appears and then we will
shoot a person the football pitch and instead of the
original game game.

4. Our Idea
 We willusethe video of the first person of the game
character, the gamer will be moving the player
around the football pitch and that will be other shot
of the other person moving around as the
gamer, who will controls him with the controller.
The gamer will be doing skills on the controller and
the other character will follow what the gamer is
doing, as well there will be shoot of the original
game

5. Target Audience
 Our target audience for our advert are
gamers between the age of 10 and above
that loves playing football games on there
consoles or pc.
 Mostly for men and also girls that loves
playing football and loves playing football
games.

6. Skills Development
 FIFA 14 also created better ways of the player dribbling the
football in the football pitch, with new sprint Dribble Turn
and Variable dribble touches.
 In our advert we hope to show how good the controls are by
showing the player as real person.

7. LOCATION
 The advert will be filmed in two locations
 Home – For the gamer, in a living room
 Park/Football pitch – to show the first person view
of the football player/character

8. FIFA Advert Series
 The FIFA series has always delivered innovative
games to help create an exciting for people to see and
to feel the passionate about FIFA games. The year that
they created the FIFIA 14 the FIFIA organization had
created an emotion of scoring great goals the challenge
of building play as a team, and the excitement of
creating opportunities to scores goals.

9. FIFA Promoting
 On 2011 the FIFA has promoted 18 different languages and
available in 51 different countries. FIFA series has been sold out
more than 100 million copies worldwide, This video game is
one of the best-selling game that is been franchises. As well is a
record fast selling sport game ever with over 3.3 million games
sold and over $186 million generated at retail in its first week of
release.
 FIFA 14 was released on 24 September 2013. In North America
and 27 September 2013 in Europe.

10. FIFA TRAILER
 FIFA latest trailer to promote football was a
blockbuster video game. FIFA Showed a regular
game, show Lionel Messi in Barcelona. Microsoft
next generation console has picked a controller, and
slowly they are transforming in Barcelona and
Argentina Striker Lionel Messi. The EA Sport has
realised a slogan “ It Just Got Real”
 2014 Advert
https://www.youtube.com/watch?v=DYYy8_GCd
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