FIFA 10 was developed by EA Canada and HB Studios and published by EA Sports. It was released in October 2009 for multiple platforms and sold over 1.7 million copies in its first week. As the 18th installment in the FIFA series, FIFA 10 built upon previous games with improved graphics, gameplay, and crowds while addressing bugs from prior versions. EA marketed FIFA 10 heavily towards football fans, using TV ads, billboards at stadiums, and celebrity endorsements to drive sales.
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