We attended Fidelity National Title Colorado's Engage 2019 Event - A Real Estate Forecast, Social Media, and Tech Event in February. Here were our top takeaways from the speakers.

1. ENGAGE
TOP TAKEAWAYS FROM

2. We recently attended Fidelity National Title Colorado’s
1-day, “Engage 2019- A Real Estate Forecast, Social
Media Selling, and Tech Event”, and it did not disappoint!
The entire event was full of tactical insights and
knowledge- of where we’ve been, where we need
to go, and what’s to come.
ENGAGE

3. If there is one theme that encapsulated the entire event,
it was the importance of remaining high touch- taking the
time to make a human connection in an increasingly high
tech space. Along with this, we walked away
some top-line takeaways from all of the speakers
worthy of sharing.
ENGAGE
HIGH TOUCH, HIGH TECH

4. “Be your clients counsel and content source... You need to give
value to get value.” Your clients should see you as a beacon of
expertise, of someone who not only understands the nuances of
your local market but the industry as whole. If you are using social
media your followers should see posts that demonstrate that
expertise. They should feel comfortable approaching you with
questions and in turn, every question should be seen as an
opportunity to demonstrate your expertise, go the extra step,
and build a deeper connection.
ENGAGE
LEAD WITH RECIPROCITY
Kerron Stokes, President & Co-Founder of
Resource Group at RE/MAX Leaders, Agent Next
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5. Build and solidify your “brand promise”, or the value and experience
your customers can expect to receive from utilizing your service.
In today’s market, Kerron offered, “Your brand promise is more
important than your name.”
ENGAGE
Kerron Stokes, continued.
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6. As the industry expands to include more iBuyer models (Offerpad,
Opendoor, Knock, etc.), it is imperative to know your value
proposition and what strengths you bring to the table. Do not wait
for your client or prospective client to tell you who your competitors
are. Do your research ahead of time so you can thoughtfully
acknowledge your competitors strengths and pinpoint their
weaknesses, without speaking about them negatively. For instance,
while an iBuyer will get the convenience of a quick and easy sale,
your seller will most likely lose out on any profits to be gained from
selling on the open market and their home equity could take hit.
ENGAGE
PRACTICE!
Eric Sachs, President & Co-Founder of Breakthrough Broker

7. As Eric, suggested, “Humans want to work with humans,”
especially when it comes to a transaction like real estate. Put your
knowledge to work and be able to run numbers to show your
prospective buyer or seller the advantage of working with you.
ENGAGE
Eric Sachs, continued.

8. Jeff’s message was simple, “Do not post to post.” Post content that
is relevant and meaningful to your audience. Avoid posting listing
after listing and “Just Sold” announcements, instead post content
that is hyperlocal and shows off your expertise of the area and your
craft. Make sure your images are vibrant, professional looking, and
reflective of your brand. Take the time to take beautiful photos,
they will entice more followers.
ENGAGE
BE RELEVANT TO YOUR AUDIENCE
Jeff Hudson, Co-Founder of Shareable

9. Drawing from his deep experience running Facebook and lead
generation ads, Travis noted posting is not enough if you want to
leverage Facebook as a marketing and sales tool. You have to run
ads mindfully and use them to generate leads. Know Facebook’s
capabilities and utilize their targeting tools to serve ads that
resonate with your buyers and sellers.
ENGAGE
ORGANIC REACH IS DEAD
Travis Thom, CEO & Founder of Elevated Real Estate Marketing

10. Travis suggested starting with matching your consumers “Life
Events” with their “behaviors”. For example, using these filters you
could target prospects who were recently engaged and listed real
estate as one of their interests. By using Facebook’s ad filters you
increase your chances of reaching the right audience at the right
time instead of aimlessly putting up an ad. Once you have mastered
general Facebook ads, take your advertising a step further by
creating lead generations ads connected to a walled landing page
that are hyper focused on what type of home buyer you are
targeting - first time home buyer vs. move up home buyer.
Travis Thom, continued.
ENGAGE

11. 1) When the market shifts, stop marketing and start prospecting.
Until you have had a chance to listen to what your buyers and
sellers are saying, do not spend your marketing dollar.
2) “You should be able to deconstruct your product,” know the ins
and outs of the houses you are showing and your market. You
should be able to answer: How was the house built, with what
materials and when, how long can the buyer expect the heater and
windows to last, what sort of upkeep will the house require, etc.
ENGAGE
KNOW YOUR MARKET, KNOW YOUR PRODUCT,
KNOW YOUR BUSINESS
Nick Waldner, CEO & President of the Waldner Winters Team

12. 3) Make use of the connections you have and call your existing
clients for insights. If a house in their neighborhood won’t sell, ask
your clients why. Utilize their suggestions to help your sellers.
4) As a business, know where you’re spending your money. Nick
recommended running your own P and L report, so you can better
track your money and quickly identify any products or subscriptions
you are not using and do not need.
ENGAGE
Nick Waldner, continued.

13. ENGAGE
IF YOU ATTENDED,
WHAT WAS YOUR
TOP TAKEAWAY?