FIAT/IFTA MAM Survey - Results overview
•Download as PPTX, PDF•
1 like•592 views
The FIAT/IFTA MAM Survey. An interim assessment of one decade of digital audiovisual archiving. As presented at the 2015 FIAT/IFTA World Conference in Vienna
Recommended
More Related Content
Similar to FIAT/IFTA MAM Survey - Results overview
Similar to FIAT/IFTA MAM Survey - Results overview (20)
More from Brecht Declercq
More from Brecht Declercq (20)
Recently uploaded
Recently uploaded (20)
FIAT/IFTA MAM Survey - Results overview
- 1. The FIAT/IFTA MAM Survey An interim assessment of one decade of digital audiovisual archiving FIAT/IFTA World Conference, Vienna 2015 – Brecht Declercq (VIAA), Gerhard Stanz (ORF) – 08.10.2015
- 2. Media Asset Management15 years after the birth
- 3. 10 years after the breakthrough
- 8. disclaimer: I can prove anything by statistics, except the truth. [George Canning]
- 10. MAM SURVEY RESULTS Number of responses 50 After elimination of doubles 47
- 11. WHICH STAGE ARE YOU IN?
- 12. 8.5% 2.1% 12.8% 4.3% 12.8% 12,8% 23.4% 21.3% 2.1% Q1 to Q4. What stage are you in? We have no file based collection We have a file based collection, but no MAM plans Preparing development or acquisition of a first MAM or file based workflow Implementing a first MAM or file based workflow We have a working first version We're preparing the development or the acquisition of a second version We're implementing a second version We have a working second version Other
- 14. 0 1 2 3 4 5 6 7 8 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 6a. When did your FIRST MAM or file based workflow come into production phase?
- 15. HOW DID THE MARKET DEVELOP?
- 16. 0 1 2 3 4 5 6 7 8 9 10 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2013 2012 2014 2015 2016 Number of first and second MAM implementations per year Nr of 1st MAM implementations Nr of 2nd MAM implementations n = 62
- 17. HOW LONG DO YOU USE YOUR MAM?
- 18. 7.0 6.0 5.6 10.0 10.6 6.0 9.1 9.0 9.2 10.0 10.5 7.8 5.9 9.2 7.0 7.8 4.5 5.8 4,3 5.0 6.6 5.9 5.6 6.1 2.1 2.0 1.2 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Number of years that a first MAM was in use n = 27
- 20. The impact of MAM on ... Access to born digital and digitized content: very positive Tracking of use and re-use: generally positive Detail and accuracy of cataloging: generally positive Quantity of content archived: significant increase
- 21. IN YOUR OWN WORDS: “...
- 22. Free-text questions: Most quoted as positive effects ... Access to the content Performance of the system Workflows management
- 23. Free-text questions: Most quoted as challenges ... System design Workflows management System interfaces
- 24. Free-text questions: Most quoted as challenges ... 23.5% 55.9% 17.6% 2.9% One other remarkable result: financing 1 - Rather big challenge 2 - Somewhat a challenge 3 - Rather small challenge 4 - No challenge at all
- 25. Free-text questions: Most quoted as expectancies ... Better system maintenance Metadata, rights metadata in particular Storage issues
- 26. WHICH KIND OF CONTENT DO YOU KEEP?
- 27. 0% 20% 40% 60% 80% 100% Television programmes / moving… Radio programmes / spoken word… Stills / pictures Music Pictures of your own archival objects Other: QC reports, subtitles, scripts,… 13a. What kind of content is / will be kept in your MAM or digital repository? YES NO n = 42
- 28. FROM WHICH STAGE IN THE PRODUCTION PROCESS?
- 29. 0% 20% 40% 60% 80% 100% As rushes / elementals As full programmes before broadcasting / publication As full programmes after broadcasting / publication 13b. From which stage of the production process will TV or radio programmes enter the MAM or digital repository? YES NO n = 42
- 30. WHICH GENRES?
- 31. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% news sports current affairs / factual documentary fiction / drama publicity shows / quiz entertainment cartoons / animation children's programmes feature films other: institutional meeting recordings 13c. Which genres are kept in your MAM or digital repository? YES NO n = 42
- 33. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100% Essence (e.g. audio, video, still images) Metadata referring to digital files in the same system Metadata referring to not (yet) file based, analog objects 13d. What is / will be kept in your MAM or digital repository? YES NO n = 42
- 34. CONNECTED TO A PRODUCTION ENVIRONMENT?
- 35. 69.0% 21.4% 9.5% 14. Is your MAM or digital repository connected to a digital radio or TV production environment? Yes, it is currently No, not yet, but there's a plan to connect it No, and there are no plans to connect it n = 42
- 37. 59.5% 26.2% 14.3% Q15. Does your MAM or digital repository handle rights information? Yes No, not yet, but there's a plan to include rights information No, and there are no plans to include rights information n = 42
- 38. SOMECONCLUSIONS
- 39. ubiquitous
- 42. MAM is not just a technology platform it is the reflection of an archive’s vision
- 43. The challenge of asynchronous lifecycles
- 44. unsolved issues
- 45. Rights metadata Automatically generated metadata
- 47. communication project management basic functionalities ...a signal for the industry...
- 48. your own situation back to it’s very essence question old habits go with the flow of new technologies ...a signal for the archive...
- 49. FIATIFTA.org
- 50. THANK YOU! FIAT/IFTA MMC Members Elena Brodie-Kusa (EBK) Brecht Declercq (VIAA) Gerhard Stanz (ORF) All detailed results in a full article on www.fiatifta.org !
Editor's Notes
- 15 years after the birth, when this man was still the US president.
- And 10 years after the breakthrough, when this little company was founded.
- It is time to look back from where we’ve come And where we are heading for
- So that’s why we decided to bomb you a few months ago With yet another survey
- And we want to thank everyone who’s filled it out!
- But before we present you some very revealing results today...
- A little disclaimer... Last year I quoted Benjamin Disraeli: lies, damn lies and statistics... This year I decided to quote one of Disraeli’s predecessors, George Canning: I can prove anything by statistics, except the truth.
- So, we had exactly 50 responses... But also 3 very arduous organisations ... who submitted two answers...
- So we left those out That left us with 47 valid responses.
- Now the first 7 questions were general questions, Trying to establish which stage we’re in, When it comes to MAM systems.
- Now the first 7 questions were general questions, Trying to establish which stage we’re in, When it comes to MAM systems.
- Now the first 7 questions were general questions, Trying to establish which stage we’re in, When it comes to MAM systems.
- Breakthrough around 2004 à 2007. Second wave coming from 2013.
- Now the first 7 questions were general questions, Trying to establish which stage we’re in, When it comes to MAM systems.
- Now these data allow us to calculate how long a first MAM was actually in use. Of systems implemented before 2007, the average time of use was 8,4 years. Of all systems that came in use after 2007 it was only 5,3 years. Can we conclude that the evolution of MAMs is speeding up?
- This is what we keep in our MAMs: TV and moving image of course, but also audio (radio, music, ...) and pictures. Other objects such as QC reports, subtitles, documents (associated with the media content), ... are clearly less popular for the moment. Nevertheless we expect this feature to become more popular in the future.
- Most popular items managed by a MAM are news, sports, factual programs, entertainment and documentaries. Somewhat less popular to keep in a MAM is publicity, cartoons and feature films. Maybe because this is content that is in a broadcaster’s environment often delivered by third parties?
- Now of course we keep media essence and metadata in our MAMs, But more than 60% of respondents some way or another also track of analog content via their MAM.
- In more than 2/3 of the cases the MAM is connected to a media production environment. This is of course the case at broadcaster’s archives. In 20% of the cases, so also at national audiovisual archives there’s a plan to make the connection.
- This might as well be the next big challenge for many archives. Considering the huge importance of rights and rights information, One out of four archives has a plan to include this information either in their current or their future MAM.
- MAM’s are like this famous hamburger restaurants. They are everywhere these days.
- Their implementation comes in waves, which we could relate to MAM generations. - We’ve seen a “pre-generation” in the late nineties, A real first wave of implementations of first generation systems during the mid-2000’s. Second wave, or second generation of systems is going on more or less since 2013. It’s not exagerated to talk about a third generation. But: does it still makes sense to speak about ‘generations’ ?? Implementations take four to five years at least, going from gathering user scenario’s, writing requirements, tendering, acquiring, customizing, migrating older databases, testing, training staff, etc. Wouldn’t it make more sense to shift to a system with constant
- Also - it's a cliché, but that doesn’t make it less true - technological evolutions only accelerate. This survey shows that a MAM’s lifetime dropped from an average 8.4 years before 2007, to 5.3 years after. Wouldn’t it make more sense to shift to a system with constant small changes
- But what should such a MAM system look like then? What are the strengths, and where’s the most room for improvement, either during the implementation process, or in the features of the MAM itself? From the free text answers of this survey comes up an answer to these questions.
- Now that access has hugely increased, the real technical challenges are one step further now. For example in the domain of integration with adjacent systems or adapting to new file formats This challenge could be summarized as the challenge of asynchronous or unparalleled lifecycles: the lifecycle of the MAM is not equal to that of the softwares connected to it, nor with the evolutions in audio and video file formats and codecs. Nevertheless, the requirements that go with it have to be reconciled in order to make a well-functioning system.
- More in general, the results of this survey sound as a hint to the industry: make sure to listen to your customers. Isn’t it strange that communication and project management are so often referred to as obstacles? Isn’t it strange that some challenges remain for so many years, although they seem quite easy to solve?
- some archives might be tempted to think about themselves as a real exceptional case, with a need for a very specific solution. But we shouldn’t be afraid to take our own situation down to its very essence, to question old habits and to go with the flow of new technologies. After all it is quite logic that the industry comes up the first with solutions asked for by a large part of their customers. As FIAT/IFTA Media Management Commission from our side we’ll continue to raise this awareness and to search for common solutions.