1. FESSEL
INTERNATIONAL
HOSPITALITY CONSULTANTS
BRANDING ANALYSES
BUSINESS VIABILITY
CHAIN RESTAURANT ALTERNATIVE DISTRIBUTION
CONCEPT DEVELOPMENT
DESIGN
FRANCHISE PROGRAM DEVELOPMENT
INTERNATIONAL DEVELOPMENT
MARKETING RESEARCH
MENU DEVELOPMENT
MASTER FOOD SERVICE PLANS
OPERATIONAL ANALYSES
ORGANIZATIONAL PLANNING
SITE SELECTION SYSTEMS
STRATEGY AUDITS & PLANS
TRAINING AND COMMUNICATIONS

2. FESSEL INTERNATIONAL IS UNIQUELY FOCUSED
Fessel International is a consulting company
specifically dedicated to the restaurant industry
and to the companies and individuals for whom
excellent Food Service is a critical element of
their success.
Our clients include restaurant chains and independents, attraction owners, commercial
project developers, hotels, state and community colleges, cruise ships and private clubs.
We also assist food manufacturers, commercial lenders, advertising agencies and trade
associations involved in providing products and services to the Food Service industry.
We differ from many consulting companies in the composition of key staff and in the
manner in which we have chosen to specialize. We are all restaurant professionals. We
have walked many miles in your shoes in a diversity of Food Service functions for
major companies. Because of this collective experience base, we are able to provide a
full range of consulting service functions targeted to the industry of Food Service that
we know thoroughly from very practical perspectives.
One of the advantages of our specialized industry focus is that our clients do not have
to pay for a learning curve phase in which we educate ourselves to the fundamentals
and details of the restaurant business.
“We can hit the ground running in making immediate
contributions toward your strategic business objectives.
The second significant advantage is that as a full service consulting entity,
we can cost effectively provide as broad or narrow a scope
of services as your situation requires.”
We can provide a critical piece to support your overall effort, but just as easily complete
an integrated “big picture” assignment requiring a diversity of functional expertise that
all ties back to profitable Food Service operations.
FESSEL INTERNATIONAL
HOSPITALITY CONSULTANTS

3. FESSEL INTERNATIONAL IS A FULL SERVICE RESOURCE
The staff of Fessel International comprises a team whose individual experiences and
areas of functional expertise represent the full array of specialized skills necessary for
the creation, development and ongoing management of a successful restaurant
business. The experience bases of our principals include backgrounds in the following
areas of Food Service management:
OPERATIONS
FINANCE
MARKETING
STRATEGIC PLANNING
RESEARCH
PRODUCT DEVELOPMENT
TRAINING/EDUCATION
HUMAN RESOURCES
DEVELOPMENT
MASTER PLANNING AND
DESIGN
For assignments of the broadest scope, a multi-disciplinary team can be assembled on
your behalf that represents all the various functions that must be considered and
coordinated to ensure a complete and successful program. For more narrowly focused
projects, only the individuals providing the essential skills relevant to your situational
needs will be assigned to your project team. This allows you, as the client, to access
(and pay for) only the levels and types of support that you require.
Many of our projects entail sophisticated information gathering and/or strategic
research. We are experienced users of all restaurant industry data sources and
maintain extensive industry, category and specific chain information bases. We have
the experience to know which facts and information will be important to your business
success.
We are comfortable operating in a very independent mode when the nature of the
project calls for such an approach. Some of our clients find us to be a very cost
advantageous way of accessing special expertise on an as-needed basis, without the full
expense and commitments involved in hiring in-house staff specialists. However, you
will also find that the Fessel International staff works smoothly with your internal
people as well as with other outside resource groups. We can tremendously expand
the capacities of your key people across a variety of functional areas during times of
unusual work load demands.
FESSEL INTERNATIONAL
HOSPITALITY CONSULTANTS

4. FESSEL INTERNATIONAL IS TRULY INTERNATIONAL
Fessel International provides consulting services all over the world.
Our staff has worked in over sixty countries around the world and
we currently have projects underway throughout the United States,
Europe, and the Pacific Rim Countries of Asia.
We have a staff of Food Service experts in each of our offices who are experienced and
knowledgeable in all aspects of the restaurant industry. Our staffs are intimately
familiar with the business practices and major participants in the industry across the
countries we serve. We know the individual consumer markets and cultural variables
that represent unusual circumstances and require special business adaptations unique
to the various countries and regions. In addition to the permanent staffs in each of our
offices, we maintain an international network of local professional service specialists
and Food Service association contacts.
Fessel International office is located in Arcadia, California with the ability to provide
coast to coast coverage for projects in the United States. Our European affiliate office is
in Zürich, Switzerland where the company has become Europe's largest full service,
Food Service consulting firm since its beginning in 1978. In Tokyo, Fessel
International's affiliated company is Thomas and Chikaraishi Inc., Japan's most
prominent hospitality management consultants and operator of that country's only
restaurant and hospitality training institute.
FESSEL INTERNATIONAL IS THE RIGHT FIRM TO SERVE YOU
We sincerely believe that either now, or at some point in the future, Fessel International
is going to be your best possible resource for programs that will optimize your
strategies and operations for maximum profits. If you are committed to a program that
demands top quality professionals, call us. We have the team that can complete your
assignment fast, affordably and successfully. We will be pleased to review our specific
capabilities including related project experiences.
The services of Fessel International can be accessed through several payment methods.
Most projects are ideally contracted on the basis of a formal proposal that will describe
specific objectives, work methods, timing and costs. Such a proposal can generally be
prepared within a few working days and be submitted for your approval without cost
or obligation. However, most of our services can also be contracted through a retainer
agreement or on a time and billing basis if your needs are better served under these
types of relationships.
FESSEL INTERNATIONAL
HOSPITALITY CONSULTANTS