Welcome to "Feeding Success: Navigating the Food Franchise Industry"
Today, we will explore the opportunities and challenges within the food franchise industry
The document provides an introduction to the food and beverage sector, including its objectives, characteristics, and classifications. It discusses the various sectors of the foodservice industry and types of food and beverage services. It also outlines the foodservice operation cycle and performance measures used in foodservice operations.
2313119 Retail Trends using company analysis .pptxRAJKUMARVIJAYAN2
The document discusses trends in the Indian retail market. It notes that the retail market is growing rapidly at 12% annually and e-commerce is a major driver, expected to reach $120 billion by 2025. Key trends include the rise of omnichannel retailing, personalized marketing, and demand for sustainable products. While traditional retail still dominates, modern online retail is growing fast, especially in urban areas. E-commerce is increasing convenience and selection for customers. Consumers now expect seamless shopping experiences across online and offline channels.
This case study proposes a local food marketing program for Fresh Encounter Supermarkets. It defines local food based on research and recommends targeting two customer types - heavy local users and mainstream shoppers. For heavy users, the program demonstrates expertise, offers a variety of local products, and builds supplier legitimacy. For mainstream shoppers, it defines and promotes local foods, demonstrates quality and taste, and consistently presents the local brand. Tactics include local product displays, sampling, recipes, and a "Local Fresh Encounters" brand. Research found consumers will pay more for local foods and expect them in key departments. The program is expected to increase sales by 20-35% annually based on a case study of similar retailers.
AMF Consulting presented a recommendation for Whole Foods Market to achieve its goal of scaling to 1,000 stores by 2022 while maintaining its brand and mission. The recommendation involves a phased approach over 4 phases from 2015-2022 focusing on steady expansion, maintaining customer relationships, recruiting the right employees and redefining engagement, omni-channel marketing, and community outreach/corporate sustainability. The plan aims to steadily increase Whole Foods' store count from 300 currently to over 1,000 by 2022 through a mix of smaller and larger store formats targeting various demographic and geographic areas.
The pharma franchise business faces challenges such as intense competition, changing regulations, and market saturation. However, adopting effective marketing strategies, maintaining quality standards, and leveraging technology can help overcome these challenges and ensure sustainable growth in the industry.
Mornut Presentation - A case to produce nuts milkvythaong212
This presentation provides an overview of Mornut, a Vietnamese non-dairy company. It discusses Mornut's mission, vision and values, as well as an external environmental analysis, internal resources assessment, and business strategy. Key points include:
Mornut aims to be a passionate supporter of local farmers and bring healthy, non-dairy products globally. Its external analysis finds opportunities in growing demand but also strong competition. Internally, it has strengths in quality ingredients but weaknesses in brand awareness. Its business strategy is to focus on building a healthy lifestyle community and positioning its nuts milks as daily necessities through quality and marketing.
As part of a group project we were tasked to present on implementations for a grocery store looking to promote their health and wellness offerings through the use of dietitians to market the new service.
We utilised a doing first approach while developing a 3 year strategy. Suggested 2 rules to follow while developing the implementation strategy along with talking through the benefits of Post-modern marketing to successfully reach our target audiences,
Unilever, one of the world’s largest and leading companies, acquired Lipton International in 1971 and
became a global leader in tea industry. Tea market is consistently growing and is dominated by Lipton
tea, Twinings Tea, in addition to Tetley Tea. Unilever's global brand development director of Lipton Tea
Michiel Leijnse faces a very important meeting with Unilever CEO in a few short hours. He has to make a
decision concerning sourcing Lipton Tea 100% sustainably, recommend strategies on how Lipton can
become credible with consumers, obtain sustainable certification, integrate sustainable practices into
Lepton's entire supply chain, and tell customers about it. The decision has to take into consideration the
financial implications in addition to indicating a reasonable return on investment. There are so many
issues relevant to resourcing Tea sustainably so we confined the problem statement to the three most
troublesome issues, namely: to become credible with consumers, obtaining sustainable certificate from a
credible partner and implementing farming sustainable practices. To fully understand Unilever's
situation, we ran a thorough analysis to assess Unilever situation in term of Industry Dominant Economic
Characteristic, the five competitive forces, the major Driving force of change, VRIN test for Resources
and Capabilities, SWOT analysis and Key Success factors for tea industry. Despite the many challenges
facing this initiative that would affect the outcome of the sustainable tea resourcing, all mentioned
analysis showed that this initiative is beneficial for Unilever. We highly recommend Unilever to adopt
and lead the transformation of the new Lipton brand, and to execute this option employing the highest
standards and best practices. Suggestion were made regarding choosing a certification partner who
possesses a significant overlap with Unilever’s strategic approaches, the usage of on- field training
programs to empower farmers with the required skills and the use of innovative marketing to
communicate credibility and the advantages of sustainable tea resourcing to consumers.
The document provides an introduction to the food and beverage sector, including its objectives, characteristics, and classifications. It discusses the various sectors of the foodservice industry and types of food and beverage services. It also outlines the foodservice operation cycle and performance measures used in foodservice operations.
2313119 Retail Trends using company analysis .pptxRAJKUMARVIJAYAN2
The document discusses trends in the Indian retail market. It notes that the retail market is growing rapidly at 12% annually and e-commerce is a major driver, expected to reach $120 billion by 2025. Key trends include the rise of omnichannel retailing, personalized marketing, and demand for sustainable products. While traditional retail still dominates, modern online retail is growing fast, especially in urban areas. E-commerce is increasing convenience and selection for customers. Consumers now expect seamless shopping experiences across online and offline channels.
This case study proposes a local food marketing program for Fresh Encounter Supermarkets. It defines local food based on research and recommends targeting two customer types - heavy local users and mainstream shoppers. For heavy users, the program demonstrates expertise, offers a variety of local products, and builds supplier legitimacy. For mainstream shoppers, it defines and promotes local foods, demonstrates quality and taste, and consistently presents the local brand. Tactics include local product displays, sampling, recipes, and a "Local Fresh Encounters" brand. Research found consumers will pay more for local foods and expect them in key departments. The program is expected to increase sales by 20-35% annually based on a case study of similar retailers.
AMF Consulting presented a recommendation for Whole Foods Market to achieve its goal of scaling to 1,000 stores by 2022 while maintaining its brand and mission. The recommendation involves a phased approach over 4 phases from 2015-2022 focusing on steady expansion, maintaining customer relationships, recruiting the right employees and redefining engagement, omni-channel marketing, and community outreach/corporate sustainability. The plan aims to steadily increase Whole Foods' store count from 300 currently to over 1,000 by 2022 through a mix of smaller and larger store formats targeting various demographic and geographic areas.
The pharma franchise business faces challenges such as intense competition, changing regulations, and market saturation. However, adopting effective marketing strategies, maintaining quality standards, and leveraging technology can help overcome these challenges and ensure sustainable growth in the industry.
Mornut Presentation - A case to produce nuts milkvythaong212
This presentation provides an overview of Mornut, a Vietnamese non-dairy company. It discusses Mornut's mission, vision and values, as well as an external environmental analysis, internal resources assessment, and business strategy. Key points include:
Mornut aims to be a passionate supporter of local farmers and bring healthy, non-dairy products globally. Its external analysis finds opportunities in growing demand but also strong competition. Internally, it has strengths in quality ingredients but weaknesses in brand awareness. Its business strategy is to focus on building a healthy lifestyle community and positioning its nuts milks as daily necessities through quality and marketing.
As part of a group project we were tasked to present on implementations for a grocery store looking to promote their health and wellness offerings through the use of dietitians to market the new service.
We utilised a doing first approach while developing a 3 year strategy. Suggested 2 rules to follow while developing the implementation strategy along with talking through the benefits of Post-modern marketing to successfully reach our target audiences,
Unilever, one of the world’s largest and leading companies, acquired Lipton International in 1971 and
became a global leader in tea industry. Tea market is consistently growing and is dominated by Lipton
tea, Twinings Tea, in addition to Tetley Tea. Unilever's global brand development director of Lipton Tea
Michiel Leijnse faces a very important meeting with Unilever CEO in a few short hours. He has to make a
decision concerning sourcing Lipton Tea 100% sustainably, recommend strategies on how Lipton can
become credible with consumers, obtain sustainable certification, integrate sustainable practices into
Lepton's entire supply chain, and tell customers about it. The decision has to take into consideration the
financial implications in addition to indicating a reasonable return on investment. There are so many
issues relevant to resourcing Tea sustainably so we confined the problem statement to the three most
troublesome issues, namely: to become credible with consumers, obtaining sustainable certificate from a
credible partner and implementing farming sustainable practices. To fully understand Unilever's
situation, we ran a thorough analysis to assess Unilever situation in term of Industry Dominant Economic
Characteristic, the five competitive forces, the major Driving force of change, VRIN test for Resources
and Capabilities, SWOT analysis and Key Success factors for tea industry. Despite the many challenges
facing this initiative that would affect the outcome of the sustainable tea resourcing, all mentioned
analysis showed that this initiative is beneficial for Unilever. We highly recommend Unilever to adopt
and lead the transformation of the new Lipton brand, and to execute this option employing the highest
standards and best practices. Suggestion were made regarding choosing a certification partner who
possesses a significant overlap with Unilever’s strategic approaches, the usage of on- field training
programs to empower farmers with the required skills and the use of innovative marketing to
communicate credibility and the advantages of sustainable tea resourcing to consumers.
This is our analysis by comparing KFC and McD in their Strategic Management.
We are group study in Strategic Management class
Group member are: Jenny, Krysta, Roddy, and Sheby
IMBA CLASS. National Kaohsiung University of Science and Technology.
K&N's is a Pakistani poultry company founded in 1964 with the mission of providing high quality and nutritious food. The company distributes chicken and other products through a network of owned trucks and distribution centers. While K&N's faces challenges from competitors and ensuring food safety, its competitive strategies around quality, taste, and supply chain management have made it a recognized brand in Pakistan. The document recommends that K&N's expand its customer base by increasing awareness and accessibility in rural areas through promotional activities and discounts.
Total quality management of fast food business presentationalaminmasum1
This document discusses the key elements of a quality management system for a fast food business. It outlines steps like analyzing customer requirements, preparing bids and orders, manufacturing design and planning, purchasing and receiving, production, shipping and delivery, and collecting customer feedback. The presentation provides examples of how each step would work, such as conducting market research, ensuring food safety standards are met, implementing online and visual ordering systems, and using feedback to improve operations and customer satisfaction. In conclusion, it emphasizes using a quality function deployment approach to align business needs with customer demands.
"Just gym food"- App Overview Prepared by Harsh MansuriyaHarsh Mansuriya
This is a brief description about the Application Just Gym Food which is a platform to serve the nutritious food to gym goers and health conscious people. I consists of situational analysis, Market Study, SWOT analysis and other parameters.
This document outlines the key steps involved in food product development: idea generation, screening, feasibility analysis, test marketing, and commercialization. It describes each step in detail, from gathering new product ideas from various sources, to screening concepts, assessing feasibility by considering regulations, technology and finances, test marketing products on a small scale, and finally commercializing successful products on a larger scale with a focus on promotion, quality maintenance and cost control. The overall process aims to develop new products that meet market needs and can be successfully introduced and sustained in the marketplace.
Strategies For Long-term Success In PCD Pharma Franchise.pdfSurinder Thakur
Long-term success in PCD pharma franchise requires strategic planning and execution. Focus on building strong relationships with healthcare professionals and customers. Continuously invest in product quality, research, and development. Stay updated with market trends, regulations, and emerging therapies. Implement effective marketing strategies, including digital and offline campaigns. Foster a culture of continuous learning, training, and development for staff and franchise partners. Prioritize customer satisfaction and provide excellent customer service. Embrace technology for efficient operations. Adapt to changing market dynamics and explore new growth opportunities. With a long-term mindset and strategic approach, PCD pharma franchises can achieve sustained success in the industry.
PrinciplesofMarketing_12_Place.pptx with 4psreshmabkr91
Distribution channels involve all activities needed to move goods from production to consumption, including five flows: product, negotiation, ownership, information, and promotion. Channel partners include producers, users, and middlemen at wholesale and retail levels. Channel structures can be direct, retail, wholesale, or agent. Marketing channels for consumer products often involve manufacturers selling to retailers who sell to consumers. Supply chains are broader than marketing channels, which are purely customer-facing parts of the marketing mix.
Kolachi is a successful restaurant in Karachi founded by three partners. It depicts the old name of Karachi and offers a relaxing environment and high quality, tasty food. Through focusing on customer service and experience over fast food, Kolachi has developed a strong brand with higher margins than competitors. It manages inventory manually but effectively to ensure fresh ingredients and proper tracking of supplies. While facing challenges around capacity and discounts, recommendations include expanding through mobile ordering and new outlets, developing signature dishes, and boosting social media presence.
This document provides a marketing plan for West 50, Canada's largest pourhouse. It identifies key macroenvironmental factors like the large millennial population in Mississauga. It outlines financial and marketing objectives to increase sales 15% and improve customer awareness. Recommendations include rebranding, developing a unique West 50 beer, upgrading facilities, implementing uniforms and social media. The budget allocates funds across these initiatives. Progress will be measured through social media analytics, financial reports and customer feedback.
This document discusses several emerging concepts in marketing, including personalization, experiential marketing, influencer marketing, purpose-driven marketing, omnichannel marketing, and voice search optimization. It also covers vertical and horizontal marketing approaches, strategies for marketing to rural areas, key aspects of consumerism, strategies used in industrial marketing, and important considerations for global marketing.
Real juice history,branding strategy of real,Ansoff model,
real brand communication,real brand competitor, Did you facts about real juice,history of dabur
1) Bulls-i Consultancy conducted a brand audit of McDonald's to evaluate customer and stakeholder perceptions of the brand.
2) McDonald's faces challenges from health conscious customers concerned about obesity and variety from competitors.
3) The brand audit assessed McDonald's strengths in affordable options and global presence, but also weaknesses in competition and focus on unhealthy foods. Recommendations included determining nutrition profiles, brand revamping, and sticking to the mission statement.
This document discusses the marketing mix, also known as the 7Ps of marketing. It provides details on each of the 7Ps - product, price, place, promotion, people, physical evidence, and process. It explains that the marketing mix is made up of controllable variables that a company uses to satisfy customers better than competitors. The document also discusses buyer behavior, assembling the marketing mix, diagnostic marketing mix, and marketing plans. It provides information on each of these marketing concepts.
McDonald's entered the Indian market in 1996 and has since seen success through adapting its operations to local tastes and preferences. It established a 50-50 joint venture with Indian partners and changed its menu to be more vegetarian-friendly. McDonald's also uses a localized marketing strategy, including affordable pricing, promotions targeting children, and widespread locations. Through adapting its operations while maintaining quality standards, McDonald's has become a major fast food brand in India's competitive restaurant market.
The concept of marketing starts with customer needs and ends with consumer behavior by meeting the needs of the customers. • The marketers are specifically interested in understanding what a consumer looks at while choosing a specific brand. • CB tries to understand the consumer as a whole.
This document proposes introducing a daily tiffin delivery service on the DeliverNow platform. It identifies college students, working professionals, and families as potential users interested in convenient, affordable, and healthy daily meals. The solution involves collaborating with third-party kitchens and tiffin suppliers to offer customizable tiffin subscriptions. Users would log in, specify their food preferences, schedule delivery times and locations, and pay a monthly subscription fee for regular tiffin deliveries. Key metrics to track include acquisition, activation, retention, and customer satisfaction of tiffin subscribers. A three-year financial projection estimates growing revenue from the service in new cities each year.
The document discusses the marketing mix, also known as the 7Ps of marketing. It describes each element of the marketing mix (product, price, place, promotion, people, physical evidence, and process) and how marketers use the marketing mix to satisfy customers and gain a competitive advantage. It also discusses how marketers analyze buyer behavior, assemble the appropriate marketing mix based on target customers, and develop a marketing plan to implement marketing strategies and achieve marketing objectives.
This is our analysis by comparing KFC and McD in their Strategic Management.
We are group study in Strategic Management class
Group member are: Jenny, Krysta, Roddy, and Sheby
IMBA CLASS. National Kaohsiung University of Science and Technology.
K&N's is a Pakistani poultry company founded in 1964 with the mission of providing high quality and nutritious food. The company distributes chicken and other products through a network of owned trucks and distribution centers. While K&N's faces challenges from competitors and ensuring food safety, its competitive strategies around quality, taste, and supply chain management have made it a recognized brand in Pakistan. The document recommends that K&N's expand its customer base by increasing awareness and accessibility in rural areas through promotional activities and discounts.
Total quality management of fast food business presentationalaminmasum1
This document discusses the key elements of a quality management system for a fast food business. It outlines steps like analyzing customer requirements, preparing bids and orders, manufacturing design and planning, purchasing and receiving, production, shipping and delivery, and collecting customer feedback. The presentation provides examples of how each step would work, such as conducting market research, ensuring food safety standards are met, implementing online and visual ordering systems, and using feedback to improve operations and customer satisfaction. In conclusion, it emphasizes using a quality function deployment approach to align business needs with customer demands.
"Just gym food"- App Overview Prepared by Harsh MansuriyaHarsh Mansuriya
This is a brief description about the Application Just Gym Food which is a platform to serve the nutritious food to gym goers and health conscious people. I consists of situational analysis, Market Study, SWOT analysis and other parameters.
This document outlines the key steps involved in food product development: idea generation, screening, feasibility analysis, test marketing, and commercialization. It describes each step in detail, from gathering new product ideas from various sources, to screening concepts, assessing feasibility by considering regulations, technology and finances, test marketing products on a small scale, and finally commercializing successful products on a larger scale with a focus on promotion, quality maintenance and cost control. The overall process aims to develop new products that meet market needs and can be successfully introduced and sustained in the marketplace.
Strategies For Long-term Success In PCD Pharma Franchise.pdfSurinder Thakur
Long-term success in PCD pharma franchise requires strategic planning and execution. Focus on building strong relationships with healthcare professionals and customers. Continuously invest in product quality, research, and development. Stay updated with market trends, regulations, and emerging therapies. Implement effective marketing strategies, including digital and offline campaigns. Foster a culture of continuous learning, training, and development for staff and franchise partners. Prioritize customer satisfaction and provide excellent customer service. Embrace technology for efficient operations. Adapt to changing market dynamics and explore new growth opportunities. With a long-term mindset and strategic approach, PCD pharma franchises can achieve sustained success in the industry.
PrinciplesofMarketing_12_Place.pptx with 4psreshmabkr91
Distribution channels involve all activities needed to move goods from production to consumption, including five flows: product, negotiation, ownership, information, and promotion. Channel partners include producers, users, and middlemen at wholesale and retail levels. Channel structures can be direct, retail, wholesale, or agent. Marketing channels for consumer products often involve manufacturers selling to retailers who sell to consumers. Supply chains are broader than marketing channels, which are purely customer-facing parts of the marketing mix.
Kolachi is a successful restaurant in Karachi founded by three partners. It depicts the old name of Karachi and offers a relaxing environment and high quality, tasty food. Through focusing on customer service and experience over fast food, Kolachi has developed a strong brand with higher margins than competitors. It manages inventory manually but effectively to ensure fresh ingredients and proper tracking of supplies. While facing challenges around capacity and discounts, recommendations include expanding through mobile ordering and new outlets, developing signature dishes, and boosting social media presence.
This document provides a marketing plan for West 50, Canada's largest pourhouse. It identifies key macroenvironmental factors like the large millennial population in Mississauga. It outlines financial and marketing objectives to increase sales 15% and improve customer awareness. Recommendations include rebranding, developing a unique West 50 beer, upgrading facilities, implementing uniforms and social media. The budget allocates funds across these initiatives. Progress will be measured through social media analytics, financial reports and customer feedback.
This document discusses several emerging concepts in marketing, including personalization, experiential marketing, influencer marketing, purpose-driven marketing, omnichannel marketing, and voice search optimization. It also covers vertical and horizontal marketing approaches, strategies for marketing to rural areas, key aspects of consumerism, strategies used in industrial marketing, and important considerations for global marketing.
Real juice history,branding strategy of real,Ansoff model,
real brand communication,real brand competitor, Did you facts about real juice,history of dabur
1) Bulls-i Consultancy conducted a brand audit of McDonald's to evaluate customer and stakeholder perceptions of the brand.
2) McDonald's faces challenges from health conscious customers concerned about obesity and variety from competitors.
3) The brand audit assessed McDonald's strengths in affordable options and global presence, but also weaknesses in competition and focus on unhealthy foods. Recommendations included determining nutrition profiles, brand revamping, and sticking to the mission statement.
This document discusses the marketing mix, also known as the 7Ps of marketing. It provides details on each of the 7Ps - product, price, place, promotion, people, physical evidence, and process. It explains that the marketing mix is made up of controllable variables that a company uses to satisfy customers better than competitors. The document also discusses buyer behavior, assembling the marketing mix, diagnostic marketing mix, and marketing plans. It provides information on each of these marketing concepts.
McDonald's entered the Indian market in 1996 and has since seen success through adapting its operations to local tastes and preferences. It established a 50-50 joint venture with Indian partners and changed its menu to be more vegetarian-friendly. McDonald's also uses a localized marketing strategy, including affordable pricing, promotions targeting children, and widespread locations. Through adapting its operations while maintaining quality standards, McDonald's has become a major fast food brand in India's competitive restaurant market.
The concept of marketing starts with customer needs and ends with consumer behavior by meeting the needs of the customers. • The marketers are specifically interested in understanding what a consumer looks at while choosing a specific brand. • CB tries to understand the consumer as a whole.
This document proposes introducing a daily tiffin delivery service on the DeliverNow platform. It identifies college students, working professionals, and families as potential users interested in convenient, affordable, and healthy daily meals. The solution involves collaborating with third-party kitchens and tiffin suppliers to offer customizable tiffin subscriptions. Users would log in, specify their food preferences, schedule delivery times and locations, and pay a monthly subscription fee for regular tiffin deliveries. Key metrics to track include acquisition, activation, retention, and customer satisfaction of tiffin subscribers. A three-year financial projection estimates growing revenue from the service in new cities each year.
The document discusses the marketing mix, also known as the 7Ps of marketing. It describes each element of the marketing mix (product, price, place, promotion, people, physical evidence, and process) and how marketers use the marketing mix to satisfy customers and gain a competitive advantage. It also discusses how marketers analyze buyer behavior, assemble the appropriate marketing mix based on target customers, and develop a marketing plan to implement marketing strategies and achieve marketing objectives.
2. Introduction
• Welcome to "Feeding Success: Navigating the Food Franchise Industry"
• Today, we will explore the opportunities and challenges within the food franchise
industry.
3. Understanding the Food Franchise
Industry
• Definition: A Restaurant Franchise is a business model where a franchisor grants
the rights to a franchisee to operate a specific food brand or concept
• Benefits: Established brand recognition, proven business model, training and
support, economies of scale
4. Market Trends and Opportunities
• Growing demand: The food industry is constantly evolving, offering diverse culinary
experiences
• Healthy eating: Consumers increasingly seek healthier and more sustainable food
options
• Delivery and technology: The rise of online platforms and mobile apps has
transformed the food delivery landscape, presenting new opportunities for growth
5. Key Challenges
• Intense competition: The food franchise industry is highly competitive, requiring
differentiation and innovation
• Operational complexities: Managing inventory, maintaining quality standards, and
ensuring consistent customer experience can be challenging
• Changing consumer preferences: Franchisees need to adapt to evolving consumer
trends and preferences to stay relevant
6. Success Factors
• Careful research and selection: Choose a Restaurant Franchise India that aligns
with your passion, expertise, and market demand
• Strong brand positioning: Develop a unique selling proposition and create a
memorable brand identity
• Exceptional customer service: Focus on providing exceptional customer
experiences to build loyalty and generate positive word-of-mouth
7. Conclusion
• The Franchise for Restaurant industry offers immense opportunities for
entrepreneurs, but success requires careful planning, adaptability, and innovation.
• By understanding market trends, addressing challenges, and focusing on key
success factors, you can confidently navigate the food franchise industry.