1. February Recruitment 2014 Report
AIESEC in Kolkata, India
Prepared by:
Shantanu Ojha (Management Body Coordinator- Finance and Logistics)
Siddharth Agarwal (Organizing Committee President- Promotions)
Roopsha Ghosh (Organizing Committee Presindet- Selection)
Compiled by:
Kanav Sahgal (VP Talent Management, EBC for February Recruitment)
SWOT ANALYSIS
WAY FORWARD FOR AUGUST RECRUITMENT
Strengths:
1) LC Campaign- Bring a Friend Campaign
2) Social Media (Programme Based
Promotional Posters)
3) Associate Member Pool for Recruitments
4) Evolved Selection and Screening process
Weaknesses:
1) Timelines : February is peak oGCDP Raising
Time aswell (Clash of Social Media Content
Generation)- This is the Talent Promotion
aspect
2) Recruitment was a 6 Week Long process
3) Communication within the Team
Opportunities:
1) UR
2) National Recruitment Campaigns
3) Social Media- Investment and Awareness
4) Segregating Markets for OGX and
Membership
Threats-
1) Start of the year- Small Membership, Small OC, smaller
outreach.
2) External Saturation- Tapping the same batches who were
tapped during August Recruitment'13, since the new academic
year starts from june'14
3) CA IPCC Exams in June'14
4) Other College Student organizations- SXC Society, XMC etc
February Recruitment
2014
National Recruitment
Campaign- Shorter and
Swifter Recruitment
Process
Marketing & BD- Events
and Branding prior to
Recruitment (to make
the actual process
easier)
Innovative LC Driven
Marketing Campaigns
(Online and On Ground)
TMP Profile and
Tracking Mechanism
Behavioural Induction
and Mentorship
Modules.