The document summarizes the author's visit to Willow Brook Farm Shop near Helpston, where he found an impressive selection of high quality local meats, vegetables, and homemade goods. The proprietor Rosemary Morton runs the shop with a professional but casual approach. While the economic downturn has impacted customer buying habits somewhat, the farm shop remains busy due to its reliable quality and value. The author concludes the shop is worth visiting for its fresh local products and relaxed atmosphere.