Features And Benefits

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The document discusses the importance of highlighting benefits over features when selling to customers. Features are the components or specifications of a product, but they do not relate directly to customer needs. Benefits explain how a feature addresses a customer's needs or expectations. An effective sales pitch focuses on how features benefit the customer, such as keeping them comfortable, rather than just listing technical specifications. The document provides an example of how to frame an air conditioned coach as a feature that keeps customers cool and comfortable rather than just a factual detail.

Business Technology

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Then that feature actually will mean something to the customer. Make a sales point by turning the feature into a benefit.

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With such a large variety of self-booking tools and other helpful aids for business flights, one might wonder why the business community still has such a strong connection with travel agencies. The truth is, there are a huge number of benefits conferred upon business travelers when they work with travel agencies and a business that does not use quality travel agencies can be losing out not only on exceptional customer service and support but even losing money as well. So what are some of the top reasons to continue using a travel agency for your business travelers?

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