This document summarizes Kendall Feaster's academic/intern portfolio. It includes exhibits highlighting their personal development in both academic and work environments as a student and intern. The exhibits integrate various business disciplines and provide comprehensive conclusions to assignments and projects. One project summary describes helping Michelin create an ecommerce program to sell tires directly to consumers for the first time. Responsibilities included researching the online consumer journey, preparing dealer communications, and presenting experience findings. Another summary outlines creating advertising objectives, a creative strategy, media plan, schedule and creative ad for Rollins Financial focusing on their target audience and budget.

1. Academic/Intern Portfolio
for
Kendall Feaster
Bachelor of Science in Business Administration,
Marketing - Candidate

2. Candidate Summary
Enclosed you will find a collection of exhibits that highlight personal development in both the academic
and work environments as a student and intern. In most cases, the exhibits are initiated with a summary
of the project which outlines the objectives, target markets and the various strategies pursued.
Additionally, the academic work captures advertising, media and overall marketing recommendations
made by the team based on overall case study objectives. As a student in the Scheller College of
Business at Georgia Tech, we are encouraged to incorporate facets of what we have and are learning
into our group projects and internships. Toward that end, you will find that the exhibits contained within
this portfolio integrate various disciplines to achieve comprehensive and thoughtful conclusions to the
assignments.

3. Artifact Summary
My responsibilities during my summer internship at Michelin
North America required me to help Michelin create an
ecommerce program that sells tires directly to consumers for
the first time in the company’s history. I helped research the
consumer journey while buying tires online and highlighted
the challenges and opportunities for Michelin’s ecommerce
program based on what the market is currently offering. I then
helped prepare communications that would be sent to dealers
when they enroll in the ecommerce program. At the end of my
internship I created a presentation to share my experience
with Michelin employees.

4. PROJECT OVERVIEW
• Preparing to sell tires online
• Review online consumer journey
• Prepare dealer communications
• Challenges
• First time selling direct
• Short time period to complete
• Opportunities
• Set a new standard for ecommerce
• Reach more consumers

5. CONSUMER JOURNEY
• Understand current online tire shopping standard
• Review shopping experiences across multiple websites
• Promotions, pricing, ratings and reviews
• Consolidate findings into spreadsheet
• Provided a look into the standard consumer experience
• Point out the positives and negatives
• Used as a reference when designing the consumer journey
• Provided knowledge on market offering of installation and road
hazard
• Not offered by Michelin until ecommerce program

6. SUMMARY
Balance Lifetime
Rotation
TPMS Disposal Fee Road Hazard Lifetime Flat
Repair
Avg Installation
Price
93% 71% 21% 29% 29% 14% 17.45
Conr
ad’s
Pep
Boys
Discoun
t Tire
Co
stc
o
Right
Turn
Sa
m’
s
Be
lle
Sullivan Tire
man
Col
ony
Kauff
man
Griffin
Bros
Se
ar
s
N
T
B
Installation
Price
19.9
5
21.4
8
16 15 15 15 19
.9
9
Included in
tire price
17.4
9
15 18 19 17
.9
9
16
.9
9
Lifetime
Balance
X X X X X X X X X X X X X
Lifetime
Rotation
X X X X X X X X X X
TPMS
X X X
Disposal
Fee
X X X X
Road
Hazard
X X X X

7. CONSUMER JOURNEY
• Challenges
• Showing the benefits of a tire in an online setting
• Opportunities
• Customize user experience
• Recommend tires based on driving experience
• Show benefits
• Set a new standard for tire shopping online
• Goodyear only other tire manufacturer to sell online
• Take advantage of online ratings and reviews
• Key learnings
• Online tire shopping experience should be simple, fast, and informative

8. COMMUNICATION PLAN
• Communicate to dealers about the ecommerce launch plan
• Create communication to notify dealers of upcoming program via flyer
• Look at past internal communication to create outline for flyer
• Work with agency to create
• Provide program details and sign up instructions
• Encourage dealers to sign up for program
• Highlight mutually beneficial relationship
• Smooth transition into ecommerce program
• Provide feedback and criticism for agency

9. COMMUNICATION PLAN
• Communicate to dealers about the ecommerce launch plan
• Create communication to notify dealers of upcoming program via flyer
• Look at past internal communication to create outline for flyer
• Work with agency to create
• Provide program details and sign up instructions
• Encourage dealers to sign up for program
• Highlight mutually beneficial relationship
• Smooth transition into ecommerce program
• Provide feedback and criticism for agency

11. COMMUNICATION PLAN
• Challenges
• Encourage dealers the ecommerce program is mutually beneficial
• Address dealer concerns about competing with Michelin
• Opportunities
• Highlight win-win-win scenario
• Encourage dealers to sign up
• Key learnings
• Importance of knowing how to communicate with different audiences

12. Artifact Summary
My responsibilities included creating advertising objectives, a creative strategy, a
media plan, a media schedule, and finally, a creative advertisement for Rollins
Financial. I also provided reasons for these suggestions, citing the target audience
and budget, discussed prior with Rollins Financial representatives. I also discussed
the effectiveness for the suggested advertisements, discovered through group
research.

13. ROLLINS FINANCIAL INC.
FALL 2015
GROUP #3
KATELYN ADCOCK
AUBREY WILSON
KENDALL FEASTER
ALEX WOOD

14. TABLE OF
CONTENTS
ADVERTISING RECOMMENDATIONS
MEDIA RECOMMENDATIONS
OTHER RECOMMENDATIONS
1
1
1
2-4
5-6
6
7-8
9-11
12
13-14
Creative Strategy Conclusion
Ad-by-Ad Creative Strategy
Creative Executions
Creative Strategy Introduction
Advertising Objectives
Target Market
Media Objectives
Media Strategies
Media Schedule
Message Weight
Golf Tournament Booth 15

15. ADVERTISING
RECOMMENDATIONS
TARGET MARKET
There are two target audiences for Rollins Financial. The first is individuals/
households between the ages of 40-65 with at least $50,000-100,000 in
assets. These individual are primarily concerned with investing their assets and
planning for retirement. The second is individuals/households between the
ages of 25-40 who may not yet have the assets to invest, but are still interested
in financial planning services centered on retirement planning, life insurance,
savings, etc. The primary focus for Rollins Financial services is the metro
Atlanta area.
ADVERTISING OBJECTIVES
In twelve months, increase awareness of Rollins Financial by 10% among
the target audience.
In twelve months, get at least 50% of those who are aware of Rollins
Financial to comprehend that Rollins Financial offers personalized
financialized planning and the benefit of comprehensive services.
In twelve months, increase qualified client leads by 10% compared to the
previous twelve months.
1.
2.
3.
CREATIVE STRATEGY INTRODUCTION
Our advertisements aim to be relatable, while focusing on the benefits of a
smaller financial firm, specifically one with the around the clock personal
attention to clients. The ads reflect how Rollins Financial cares about the best
interests of their clients and show what it is like to be a Rollins Financial
client. The advertisements also have a color scheme consistent with the
brand’s logo and a similar layout is employed across all mediums to establish
continuity and familiarity with the brand throughout the campaign.
1

16. ADVERTISING
RECOMMENDATIONS
CREATIVE EXECUTIONS
MAGAZINE AD
2

17. ADVERTISING
RECOMMENDATIONS
CREATIVE EXECUTIONS
AIRPORT AD
3
Choose Rollins Financial,
The Obvious Choice
With airtravel this is an obvious choice but with financial services people often
choose to be grouped in with the masses at large firms rather than choosing a
smaller firm that provides more services and more personal attention to clients.
Rollins financial provides around the clock personal attention to your finances.
Which do you prefer?
(404) 892-7967
www.rollinsfinancial.com

18. ADVERTISING
RECOMMENDATIONS
CREATIVE EXECUTIONS
GOLF AD
4

19. 5
ADVERTISING
RECOMMENDATIONS
AD-BY-AD CREATIVE STRATEGY
MAGAZINE AD
The magazine ads show relatable and attractive images with a header that
focuses on the needs of the targeted demographic to grab attention. The ads
then go on to give a brief introduction to the brand emphasizing that they are
a small financial firm and say how Rollins financial will take care of your
finances so you can focus on the important things in life. Each ad gives a
specific example of something enjoyable in life that the target audience can
relate to. The content of the ad reflects how Rollins Financial understands and
cares about their clients best interest. The ads also show how being a Rollins
financial client will improve your life by having a close relationship with a
financial firm that is almost like a caring family. The ad emphasizes how Clients
can enjoy the good things in life knowing their finances are well taken care of.
These ads are relatable, provide the audience with a reason for becoming a
client and define some of the brand values.
AIRPORT AD
The airport advertisement captures audience’s attention by using the headline
to ask viewers a question, “Which do you prefer?” and presenting them with
two scenarios: a crowded economy flight and a quieter first class flight. It is
also relevant to airport travellers who are about to board a full flight. The
advertisement also includes a subhead at the bottom, “Choose Rollins
Financial, the obvious choice”. The subhead reinforces the “obvious” answer to
the question: a smaller, more personal first class flight. The body copy ties in
the airplane analogy by comparing Rollins Financial, a smaller and personable
firm, to that first class flight when compared to the larger, crowded firms.
Rollin Financial’s logo and contact information is placed at the bottom in
white, so that it stands out to viewers.
The color scheme of this advertisement complements Rollin Financial’s logo
and maintains consistency.

20. ADVERTISING
RECOMMENDATIONS
AD-BY-AD CREATIVE STRATEGY
GOLF AD
6
The golf tournament advertisement is set up in such a way as to immediately
catch the viewer’s attention by drawing their focus to a photo that is relevant
to them - someone teeing up on a golf course. The headline has “Let us focus
on your finances” in capital, bold letters to immediately cue the audience to
the purpose of the advertisement. The subhead works to reinforce the
headline and provide a segue into the body copy below. The body copy
emphasizes Rollins Financial’s small size and personal attention, and explains
to the reader the benefit of partnering with a financial advisor that has these
characteristics. The logo is the only piece on the advertisement placed on a
white background, allowing it and the contact information below it to stand
out.
The color scheme of the ad is meant to complement the colors of Rollins
Financial’s logo and allows for a sense of consistency throughout the
advertisement.
CREATIVE STRATEGY CONCLUSION
Overall, our creative strategy will effectively communicate what being a
Rollins Financial client is like and provide relatable reasons for the audience to
become clients. The advertisements all also contain a way to find out more
about Rollins Financial and get in touch with the company, as a way to
hopefully increase client leads. The advertisements all have consistent
messages emphasising the personable characteristics of Rollins Financial.
They also maintain a consistent color scheme and similar layouts so that the
brand is easily recognizable regardless of which media the viewer is looking at.

21. 7
MEDIA
RECOMMENDATIONS
MEDIA OBJECTIVES
Create awareness and client leads from the target market through:
Those in need of financial planning assistance may not be aware of Rollins
Financial and its services.
Differentiate Rollins Financial from its competitors by focusing on the
benefits of their small size, personalized service, and in-house tax services.
1.
2.
The golf advertisement and the magazine advertisement are more
segmented and focus more on specifically reaching an the target market of
40-65 year olds with at least $50,000-100,000 in assets. The airport ad also
reaches this target audience but additionally reaches the secondary target
audience - people between the age of 25 and 40 who may not yet have the
assets to invest but are still interested in financial planning services. Most of the
advertisements chosen focus on targeting Rollins Financial’s primary target
audience but we also included a way to target some of their secondary target
market to bring in as many new clients as possible.
TARGET AUDIENCE
Due to Rollins Financials limited advertising budget, we wanted to focus on
media that would get them the most segmented reach for their investment.
Because the readership for Atlanta Magazine are very engaged and intentional,
only a few magazine ads may be necessary to get through to readers. These
ads will be run twice a year around tax season in order to reach the target
market at a time when they need financial and tax services the most. The golf
advertisement is limited by the frequency of the event and therefore will only
be once a year. During the event itself, however, the ad will be continuous and
will be printed in each day’s pairing guide. The airport advertisement will get
the most views around holidays when there is a lot of airport traffic, so it will
be run 4 times a year for a total of 16 weeks. Each media on its own will be
infrequent but all together throughout the year they will be able to reach a
large portion of Rollins Financials target audience.
CONTINUITY

22. MEDIA
RECOMMENDATIONS
MEDIA OBJECTIVES
GEOGRAPHIC WEIGHTING
8
The primary footprint for Rollins Financial’s services include Atlanta and the
surrounding metropolitan areas. Our advertisements focus heavily on this
exact market. The magazine chosen is Atlanta specific, and the golf
tournament chosen for our program advertisement attracts spectators that are
primarily from the Atlanta area. The airport advertisement will be seen by
travelers coming in and out of Atlanta. While it is true that some of these
travelers may not be from the Atlanta area, we believe that the traveling nature
of these businessmen may lead them to still choose Rollins Financial in
addition to the travelers who are Atlanta residents. People moving to Atlanta
may also see the ad so when it comes time to switch to a new local firm,
Rollins Financial will be the first to come to mind.
CREATIVE STRATEGY IMPLICATIONS
By advertising across multiple mediums, including specifically targeted
magazines, airport dioramas, and golf programs, we will be able to reach a
large segment of Rollins Financial’s primary and secondary target market. By
planning a scheduling pattern for each individual type of medium, our
advertisements will be able to reach the audience at different times
throughout the year, ensuring that they are not overwhelmed with all of the
advertisements at one time. In addition, by creating a consistent theme and
message across all of the advertisements, the ad campaign gains a sense of
continuity, allowing the audience to become familiar with the ads and with
Rollins Financial as a whole.

23. MEDIA
RECOMMENDATIONS
MEDIA STRATEGIES
MAGAZINE
MEDIA CLASS:
Magazine Ad
MEDIA VEHICLE:
Atlanta Magazine
SIZE:
Half page (7” x 4.625”) color ad
CONTINUITY:
On occasion to boost awareness (twice a year)
EXPLANATION FOR ABOVE CHOICES:
Atlanta magazine has 68,341 subscribers, 94.1% of which own their
principal residence with an average value of $459,500 and 37% own two
or more homes. The average net worth of Atlanta magazine subscribers is
$1,209,600 and have a household income of $186,300. These demographics
match Rollins Financial’s targeted demographics for clients. The Atlanta
Magazine readers are also engaged and consistent readers. 91.9% of
subscribers read three or four of the last four issues spending an hour per
issue. With just two ads almost all of the subscribers are likely to see the ad at
least once. Also because the subscribers spend an hour per issue they are
likely reading all of the content if not all of the content. This means they will
not just be flipping through looking at images and will probably actually read
the ad. Atlanta magazine also has a total single issue readership of 293,454
and reaches a fifth of Atlantans with a household income of $150,000 or
more. If Rollins Financial purchases 2 half page ads for $15,770 they will only
need to bring in 3 new clients of average profit to break even for the
advertising that year. With the high average net worth of atlanta magazine
subscribers, the ad is likely to bring in high value clients and could potentially
cover advertising costs with even fewer clients. Also because Atlanta magazine
has such a highly segmented demographic that matches Rollins Financials
targeted demographic, there will not be wasted money advertising to
uneligible people. Direct mail would be the other option for this level of
segmentation, but with the high price of direct mail and low response rate,
Atlanta magazine is a much better option. We chose to go with a half page
color ad so that the brand color scheme and logo will be recognizable and
the size is big enough for our ad design to fit and still stand out with easily
readable font sizes.
9

24. MEDIA
RECOMMENDATIONS
10
MEDIA STRATEGIES
AIRPORT
MEDIA CLASS:
Display Ad
MEDIA VEHICLE:
Hartsfield-Jackson
Airport
SIZE:
62’’ W x 43” H
CONTINUITY:
Flighting. Shown for 4 week periods during
November, December, May, and June.
EXPLANATION FOR ABOVE CHOICES:
Atlanta Hartsfield-Jackson has, on average, 7,070,553 visitors a month. A
majority of these passengers are in Rollins Financial’s target audience, 40-65
(58.5%). In regards to advertising, a backlit diorama has a range of 12,000 to
15,000 impressions per day. In a four week period, this equates to 48,000 to
60,000 total impressions. Hartsfield-Jackson is an international airport, and
while Rollins Financial is primarily concerned with local Atlantan
customers, 13% of passengers reside in Atlanta. In addition, many travelers at
Hartsfield-Jackson (65.3%) are travelling for leisure, meaning they have
expendable income and are also possibly interested in having money saved
for future travels. If Rollins Financial were to purchase a backlit diorama at
Hartsfield-Jackson, the cost would be around $4,000 for a single ad for four
weeks, depending on the size and location of the diorama. A strategic
placement of this ad could help reach the objective to increase awareness.
There are many locations the airport where passengers are required to wait,
for example at the baggage claim or waiting for the tram to arrive. Here, they
are more susceptible to advertisements. Placing the ad in these locations will
achieve more impressions and contribute towards helping Rollins Financial
increase their awareness. The ads will be during the busiest times at the airport
to get the most possible views. November and December ads will cover the
winter holidays while the airport is filled with travelers visiting family and May
and June will cover summer break when many people are traveling with the
family while school is out.

25. MEDIA
RECOMMENDATIONS
MEDIA STRATEGIES
GOLF TOURNAMENT AD
MEDIA CLASS:
Event Program
MEDIA VEHICLE:
Mitsubishi Electric Classic
Pairings Guide
SIZE:
Full page color advertisement
CONTINUITY:
Continuous scheduling pattern throughout the
tournament (Friday, Saturday, and Sunday guide)
EXPLANATION FOR ABOVE CHOICES:
The Mitsubishi Electric Classic is a golf tournament that takes place in Duluth,
Georgia, that is part of the PGA Champions Tour. The Champions Tour is for
professional golfers aged 50 and up. Because of this, patrons of the golf
tournament tend to be older in age. The ticketed nature of the event, when
combined with the average demographics of golf fans, ensure that a large
portion of Rollins Financial’s target market will be in attendance. Each day, a
pairings booklet is printed and handed out to people as they enter the greens.
It costs $6,000 to have a full page color ad printed in all three pairing guides.
By printing in each day’s guide, this ensures a high frequency and allows
patrons who only attend one day of the tournament to still be exposed to the
ad. With an average attendance of 30,000 across the weekend, this leads to a
maximum possible gross impressions of 90,000. Because of the large reach
of this medium, the cost per thousand ($0.20) and the number of new clients
required to cover this cost (a little more than 1) is very low. All this considered,
this medium would be very effective in reaching the targeted demographic
with little cost to the company.
11

26. MEDIA
RECOMMENDATIONS
12
MEDIA SCHEDULE
MEDIUMS
AIRPORT AD
HARTSFIELD-
JACKSON
AIRPORT
MAGAZINE AD
ATLANTA
MAGAZINE
GOLF AD
MITSUBISHI
ELECTRIC CLASSIC
PAIRINGS GUIDE
AIRPORT AD: The airport ad would be during these months because they are
around major holidays, which is prime time for travelers.
MAGAZINE AD: The magazine ad would be out during February and August
because it would create a balance between the 3 ads, throughout the
calendar year, and it would also be the month before tax season (as a
reminder) and then again when school starts back and vacations are ending.
GOLF AD: The event takes place in April.

27. MEDIA
RECOMMENDATIONS
MESSAGE WEIGHT
MAGAZINE AD
REACH:
Total readership = 293, 454
FREQUENCY:
Twice a year
GROSS IMPRESSIONS:
REACH x FREQUENCY
293, 454 x 2 = 586,908
GRPS:
(TOTAL GI/TARGET AUDIENCE) x 100
(586,908/85,602) x 100 = 685.62 = 686
13
AIRPORT AD
REACH:
Average monthly airport
visitors is 7,070,553
FREQUENCY:
112 days a year (16 weeks)
GROSS IMPRESSIONS:
REACH x FREQUENCY
7,070,553 x 112 = 791,901,936
GRPS:
(TOTAL GI/TARGET AUDIENCE) x 100
(791,901,936/85,602) x 100 = 925,097
2009-2013 ATLANTA DATA
47.7% of HOUSEHOLDS MAKE $50,000+
179,459 HOUSEHOLDS
0.477 x 179,459 = 85,601.943
TARGET AUDIENCE = 85,602
TARGET AUDIENCE #S:

28. MEDIA
RECOMMENDATIONS
14
MEDIA WEIGHT
TOTAL PLAN
TOTAL GROSS IMPRESSIONS:
GI 1 + GI 2 + GI 3 = 586,908 + 791,901,936 + 90,000 = 792,578,844
TOTAL GRPS:
GRP 1 + GRP 2 + GRP 3 = 686 + 925,097 + 105 = 925,888
GOLF AD
REACH:
Average attendance for the
tournament is 30,000 people.
FREQUENCY:
Each program is given to the
attendees for free. This leads
to a frequency of one.
Because a new program is
printed each day during the
three days of the tournament,
there is a total frequency of 3.
GROSS IMPRESSIONS:
REACH x FREQUENCY
3 X 30,000 = 90,000
GRPS
(TOTAL GI/TARGET AUDIENCE) x 100
(90,000/85,602) x 100 = 105

29. OTHER
RECOMMENDATIONS
15
EXPO TENT AT MITSUBISHI GOLF CLASSIC
In addition to the pairings guide advertisement, we suggest possibly
looking into having an expo tent as well. This would be a 10’x10’ tent
located by the 18th hole, course concessions, and the entrance to the greens.
The cost for the tent, as well as a basic furniture package (an 8 ft. table and 2
chairs), is $5000. Representatives of Rollins Financial could be present at the
booth and engage with patrons as they come up. This would allow potential
clients to experience first hand the friendly atmosphere of the company.
Rollins Financial could also give basic financial advice and/or pass out a
promotional item. A potential promotional item could be a branded tee
holder, the cost of which is around $4,255 for 5,000 sets. These promotional
items would give potential clients something that they would keep and use,
which would serve as a constant reminder of the company.
PAYCHECK ADVERTISING
Advertising on the back of paychecks and paystubs is becoming more and
more common. We feel as though this would be a very good opportunity for
Rollins Financial to reach potential clients. Because the audience would have
wealth on their mind, they would be more apt to truly focus on the
advertisement. They would also be more likely to be in need of the financial
services Rollins Financial provides. Though the cost and logistics of this are
hard to pinpoint because of the new nature of this medium, we feel as though
this would be a beneficial strategy for Rollins Financial to look further into.

30. Artifact Summary
My responsibilities for this project included creating business objectives for
Kredible.com, determining their target audience, analyzing Kredible’s site and
performance on Google Adwords in order to improve Kredible’s performance and
help the business outrank its competitors

31. KREDIBLE
SEO AUDIT
Nicole Center | Nabila Jamal | Kendall Feaster | Jake Meisner

32. GOALS AND OBJECTIVES TO FOCUS ON
Increase Brand Awareness
Improve Organic Search Rank
Overarching Goals ObjecJves
Rank in the top 10 organic search
results for at least 3 of the
suggested “big head” keywords
Rank in the top 5 organic search
results for at least 50% of the
suggested “long tail” keywords

33. WHO NEEDS YOUR SERVICE
I am…
Looking for a Career Change
(Career Ambi+ous)
I am…
Looking to Start My Career
(Career Starter)
Internal Notes
Roles Currently an accountant
Goals Looking to improve depth and breadth of skill set
Challenges Lack of Jme update profiles, experience in one area
Demographics
Age Range 30-50
Income $50,000 or higher
Educa+on Bachelor’s degree or higher
Family Married
Internal Notes
Roles Finishing school and conducJng a job search
Goals Become employed in a medium to large sized corp.
Challenges Lack of experience, no LinkedIn, acJve on social media
Demographics
Age Range 18-29
Income $30,000 or higher (desired)
Educa+on High school or some college
Family Single

34. SEO KEY COMPONENTS
SEO
Site
Analysis
Keyword
Research
Result
Analysis
Content
WriJng
Website
Code
Backlink
Building

35. Indexability Accessibility
Strengths 1. Only 6 Broken Links 1. CompaJbility
2. Page Cache Test
3. Speed Test
4. Clean Urls
5. Appropriate Domain Length
Weaknesses 1. IneffecJve Meta Data
2. No <h1> or <h2> Tags
3. No Site Map File
1. Page Objects
2. IP CanonicalizaJon Test
SITE ANALYSIS – AREAS TO IMPROVE IN
On Page Ranking
Domain
Authority
• 21/100
• Low potenJal to rank
for a given keyword
Page
Authority
• 29/100
• Low strength of an
individual page
Off Page Ranking
Backlinks • Low number of
backlinks
• Lowers overall authority
Social Media
Presence
• Low shares compared
to compeJtors
• Google+ not uJlized

36. KEYWORDS TO COMPETE FOR

37. COMPETITIVE ANALYSIS
Forbes Kredible Brand Yourself
Meta Data Includes meta descripJon
No primary keywords in metatag
No meta descripJon
No primary keywords in meta tag
No company name in meta
descripJon
Includes meta descripJon
Keywords included in meta descripJon
Page Authority 91/100 29/100 67/100
Domain Authority 95/100 21/100 60/100
Indexability 7,550,000 indexed pages 43 indexed pages 37,000 indexed pages
Backlinks 171,297 backlinks 7 backlinks 5,648 backlinks
Site Traffic 80 est traffic score 39 est traffic score 59 est traffic score
Social Media
Presence
High Low High
Speed Test 1.37 seconds .86 seconds .05 seconds

38. OVERALL RECOMMENDATIONS
• Include keywords in:
• Shorter Jtle tag
• Meta descripJons
• <h1> and <h2> tags
• Create sitemap file
Keyword Usage
• Increase credibility through:
• Linking more content to Kredible’s page
• Increasing the number of backlinks from reputable
sources
Page Authority &
Doman Authority
• UJlize platorms in more engaging ways
• Encourage sharing and posJng on platorms
Social Media
Presence