Fastrack is a sub-brand of Titan that was established in 1998 and focuses on watches and accessories. The document discusses Fastrack's digital marketing campaign objectives of engaging 1000 students at top private universities in Bangladesh by 2016 through social media campaigns on platforms like Facebook and YouTube. The campaigns aim to raise brand awareness and engage customers among the target 20-25 year old male and female demographic interested in style, fashion and experiencing new things.

1. FASTRACK

2. Brand Overview 1
Mother Company Main Brand Sub- Brand
1868 1987 1998

3. Product Overview 2

4. Boost The Sales Revenue
Easiest Way of
Communication
Engage The Customers
Raising Brand Awareness
Reason For Digital Marketing 3

5. Age 20-25 YearsMale & Female
Want To Experience
New Things
Style & Fashion
Conscious
Target Audience 5

6. Engage 1000 Students
With the Brand Fastrack
In Top 10 Private Universities
Of Bangladesh
By The Year 2016
Campaign Objective 6

7. Campaign Brief 7

8. Campaign in Social Media 8

9. RUN WILL BE
FUN NOW
With…
Grab Your Most Desired
Brand Product at Your
University
Ad Will Be Given On
Gp Music

10. The Video AD 9
Appeal: Rational
Target Audience: Video Steamers
Type: Animated Tutorial
Effectivity: Number of Views
Platform: YouTube

11. Video Marketing 11

12. Now Playing… 12

13. Brand Uniqueness 12
Personality & Character
Logo
Represent Quality Goods
Dedicated to Young Generation
Hard & Soft Attributes
Visual Representation
Most Updated Designs
Commitment To Durability
Colorful Products
Attractive Banner Ads

14. #Lets_Engage
fb.com/fastrack

15. THANK YOU
Questions?